 Become the next internet success story in five easy steps. The real truth. Okay, you know and I know that there's some big things that you need to do to be successful. As a matter of fact, in this video, I'm gonna tell you what the big things are and you're gonna be really surprised to hear another thing that's not a big thing. What kinda is? You'll see. Just stick with me to the end of the video and you'll understand in just a minute. Hey, also, you've gotta understand too that it's important that you subscribe. It really is. Hit that subscribe button down there. Ring the bell, turn on all bell notifications if you do so. I can let you know every time I do a new video or go live. Okay, so we see these gurus and they go, you know what? I figured it out. I got this one thing that is going to push it. I figured it out and I wanna sell you this one thing and it's $1,000 or $2,000 or $10,000 or $50,000, whatever they're asking for to pay their Lamborghini payments. They say, I got this one thing. Now, if they told you the truth, if they actually told you the truth, they would say this, it's a million frigging things you've gotta do. Yeah, it's a million frigging thing. Cause if it was just a particular piece of software, everybody who had that software would do well, but that's not true. Like we have Cartra and I love Cartra. I think it's the best piece of software for doing online marketing, but some people have infusion soft or keep. Some people have constant contact. Some people have mail champs. And you know what? There are successful people with every single one of those pieces of software. And you know what? There are unsuccessful people with every one of those pieces of software. Now, some people will say Magento, that's the kind of website you gotta have. No, you gotta have Shopify. Uh-uh, you gotta have WordPress. And you know what? They're successful once again and unsuccessful people with all of those platforms to build a website. And here's the truth. It's a million different things. And let me kinda walk you through my day. Okay, I'll walk you through my day. I get up in the morning and I've got a flight to Texas, okay? And I get up in the morning, but when I get up in the morning, I've gotta check and see what YouTube is doing as far as my statistics, as far as my revenue, as far as my views. So I jump in there and I look at that real quick. And then I've gotta go, oh wait a second, I've got some ads running. Let me go over to my Google ads account and look at see how those ads are doing. And I look in there and I look how many clicks I got. I look at how much money I spent. And then I see a few keywords in one particular campaign as I drill down that aren't doing well, but they're doing really well in another campaign. So I wanna kill those keywords in that campaign. And when I do that, I then realize I've got a bunch of emails I gotta answer. So I jump in there and I look at my emails and some of them are trash and they're garbage. And some people want me to make videos for them and pay me some money. It's not worth the time. And then I realize, oh my gosh, the emails, I've gotta get an email out today. Now I've been working on an email sequence in Cartre for about two weeks. So I go in there and I tweak a couple of things. I've rewritten these emails four or five times and they gotta go off at certain periods of times. And like when they go off and I'm selling this case of beef right there, well, when somebody buys the case of beef, the next email wouldn't make sense to ask them to buy the case of beef because they just bought it. So I have to put something in there that says, hey, if they're tagged as buying the case of beef, don't send them this email. And as I leave that particular email sequence, that's my survival food company. Then I go over to my other company and sells my courses. And I see that I'm doing a webinar there and I had X number of signups and I had X number of attendees, but at 40 minutes in the webinar, it's not doing as well. So I gotta look at that part of the webinar and I gotta fix something. But I gotta get on my plane. Gotta get on the plane, Rand. So I get on the plane and as I get on the plane, I realize that I'm trying to write this book and it's about designing courses. So I pull out my laptop and I start working on that course about designing courses, which is kind of silly, a course about courses. And as you can see, it was more than one thing. Now, we haven't got until what, maybe 10 o'clock in the morning so far, and that's what I've had to do. And that's what it takes to make money online. It's not one thing, okay? It's a million different little things that you're gonna have to do. That doesn't mean you can't do it. As a matter of fact, I wanna give you the five easy steps to doing these things, but I wanted you to understand, and I wanna be honest with you, okay? It's not one thing. You gotta quit searching YouTube or Google or Yahoo. Does anybody use Yahoo? Never mind, you're probably not on Yahoo. That's too old. But you gotta quit searching for the one thing because it's not the one thing. You know, the only thing that's consistent is you. You, okay? So you're the one thing, okay? That's not something that somebody can sell you. If you're the one thing that's gonna keep doing all these little things, you're gonna be successful. And you gotta keep tweaking all these little things. So what I'd like to do is get into the five steps now, but I wanted to make it crystal clear that it's not this one big thing. It's all these little tiny things that are gonna make you successful. So let's jump into this right now. So let's say you've decided you wanna make a million bucks a year. I know when I started my survival food company, the first year was rough. The second year we broke a million dollars that year. Not bad, not bad. We did pretty well. Since then it's been up and down, but overall it's grown. We've done very well. So if you've got this goal, I want you to look at these five steps. These are the five big things. Now you're gonna have to do a million little things, okay? Realize that you're gonna have to do a million little things. If I listed off every single thing I did, every single day, I'd probably be more exhausted, okay? But they don't seem like a big deal. They're just another step that I gotta do that day. Just understand that nobody can sell you the one thing. You are the one thing. You are all you need to be, okay? All you gotta just put forth the effort. The first thing here is, what audience can you serve for a long time? What audience can you serve for a long time? Now there are a lot of different niches out there and some of them are health, fitness, romance, making money and relationships. Those are the biggest ones that people really search out and for years and years and years have bought products on. So you wanna think of a product that you don't sell them one time. You wanna think of a product that you can sell them for years to come because you do wanna be in business for years, right? I mean, that is your goal. Of course it is. Every business wants to remain around. No business wants to close their doors. I remember years ago, I used to work in the car business and I was selling a whole bunch of cars to a wholesaler. He bought a lot of our trade-ins and he was having trouble paying for his draft. He wasn't paying for the cars but he had already taken the cars and I went into the owner and the guy who owed me money convinced me. He says, JR, I don't wanna go out of business. That's not what I wanna do. I wanna pay you all this money. So I, being a naive 20-something guy, went in and told the owner, I sat down with him. I says, don't worry about the money. He says, what do you mean, don't worry about the money. He hasn't paid us. I said, yeah, but he told me that he didn't wanna go out of business and he leans forward on his desk and he looks at me and he says, JR, nobody wants to go out of business. So yeah, that's true. Nobody wants to go out of business but you will if you don't do these five things they're super important and you wanna have an audience that can buy from you for a long, long time. Number two, number two, ready? How and where will you connect with that audience? Where is your audience, okay? Where is your audience? And that's becoming increasingly important nowadays. You know, we're seeing a lot of social media's going in different directions and I won't get into any of that. But I will say, you gotta know where your people are because they may be fleeing one social media and going to another social media and social media is gonna be increasingly important as the years go on, as more and more platforms change and evolve and they like certain things and they dislike other things. It's really important to know where your audience is. Where do they hang out? What social media spots they hang out on? What websites? What blogs do they go to? You're gonna have to connect with these people. You're gonna have to provide something of value because if you don't do that, if you can't connect with these people you can't sell them anything. Number three, how easily can you create content? Now, I create content for YouTube. I do that. And it's not always easy. It's not always easy to figure out what you guys want but if you do have a comment about that you can put that below in the comments. I'll be happy to take a look at it. But it's not always easy to figure out what you do want. So that's something I have to do. So how much effort is it gonna take you? Now, if you are a dietitian and you know what works for people and what makes people healthy and God knows there's a lot of angles to that. Why no carbs, low carbs, high protein, low fat, vegetable only, no meats, all meats. I mean, there's whatever. But the point is you know what you wanna sell to those people. So that's gonna be easier to create that content. Next thing up here is number four. You gotta capture leads and you gotta make sales, okay? You've gotta always have leads. You don't just go after sales. That was a mistake I made in the beginning was that I always just went after a sale. I didn't think about capturing somebody who was interested but not ready to buy right now. That's where the goldmine is. People who are interested but not ready to buy right now because those people at some point will be ready to buy if you provide them great service and great content. So that's something you gotta look at. It's capturing leads and making sales. So make sure you're building that list, you're getting more and more people on your list. Here's the big key, number five. The million dollars a year will happen when you figure out what your audience actually wants and you provide it to them, okay? So let me say that one more time. You will make your million when you figure out what your audience actually wants and you provide that to them, okay? If you provide them what they want, they have to come back to you because you're giving them what they want. If you think about that, and I don't wanna use the drug dealing thing as an example, but that's a good example, isn't it? If that drug user gets what they want from the drug dealer, they're gonna keep coming back to the drug dealer and they're gonna want more and more and more of it, okay? So we have really good survival food. Let me use that for an example. We have really good canned meats. They're delicious, they last for years. And here's the thing about our canned meats. People like them so much, they eat them for dinner. They're not just a meat product that you use for survival. You can actually just eat them, okay? Because they're good. It's not special kind of food or anything like that. It's just good, high quality meats. Low fat, low cholesterol, low sodium. Just good, high protein products. We have bodybuilders. We have CrossFit people that eat them. It's a product that everybody needs and wants. And here's the thing about our market. Our market is food. And who eats food? Well, everybody eats food. Does that mean that everybody's gonna buy my survival food? No, because not everybody buys meat. Okay, not everybody eats meat. They just don't. Not everybody will eat meat from a can, okay? So that narrows it down a little bit more. Not everybody will buy online their meat. They wanna get fresh meat at a grocery store. Why, I don't know, because a lot of it's a lot worse than ours. But we are cognizant to the fact that we have a particular market. We have people who want to prepare. We have people who work out. We have people who fit into certain molds. And those are the people we have to go after. That's what you gotta do with your business too. You gotta realize that your market is not everybody. There's no product out there that is for everybody, okay? Unless you're, I don't know, maybe selling water. I guess would that be one? Probably, but some people don't drink water. They drink sodas all day. So even that wouldn't be one. So if you think you can market to everybody, you'll essentially be marketing to nobody. Because nobody's gonna hear your message because you haven't targeted them. So that's super important that you figure out what they want and you provide that to them. Okay, so like I said in the beginning of this video, it's a lot of little different things. Don't expect and don't believe anybody that tells you it's one thing. It's not one thing, okay? See, the only reason they tell you it's one thing is because they wanna tell you that they've got that one thing. They got that one thing and that you need that one thing. You can only get that one thing from them. Yes, okay? There's a lot of good trainers out there, okay? There's a lot of good trainers out there. I'm gonna be the first to tell you that. And I've listened to some of them. And I've bought some of their courses along the way. And if I find something good again, I'll do it again because if it's good, why wouldn't I? Why wouldn't I wanna just buy my way to success if they've already figured something out? There's a lot of crap out there, too. There's a lot of people that don't practice what they preach. There's a lot of people out there that will tell you they're gonna tell you how to sell products online. They've never sold products. Only thing they ever sold is a course. If they're not doing currently what you want to do, if they're not, if you wanna sell courses, I would go to a guy who sells courses. That totally makes sense to me, okay? If you wanna sell e-commerce and sell products, you better be buying your course from somebody who sells e-commerce and products. I sell products, I sell courses, I do drop shipping, I do affiliate marketing. So if you wanna do those things, I do those things, I make money on those things, you would be wise, you would be wise to get training from me. Not trying to sell you a course, but we do have some below if you're interested. We have Facebook ads courses and drop shipping courses and Shopify courses and e-com courses. And they're all below there. You're more than welcome to check them out. But if you want a free course, what you can do is click the link below where it says free course. Click on that and just watch it. No credit card required, that's simple and easy. Now, if you really, really want success at something and you want success right now, I mean instantaneous success, I'm gonna tell you how to get it, click that subscribe button there and you'll be successful at turning it from red to gray. You will and you'll also gain the success of seeing a bell pop up next to it. And once you've gained that success, you might as well go for more success and click on get all notifications and then you'll be totally successful today unless you really want the bonus success and the bonus success would be what? To put your comment below, ask me a question, okay? Be part of the family here. Engage with me, let me know how you do and let me know what questions you have. Let me know what you wanna know about. Heck, let me know what video you wanna see next. Thank you so much for listening to this video. I really appreciate it and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.