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How Andy Carvin took over NPR's Facebook Page from Student/Creator Geoff Campbell

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Uploaded on Feb 21, 2011

NPR Social media training workshop at the Annenberg School for Communication & Journalism.

Eyder Peralta, Associate Producer for Social Media, speaks about NPR's Facebook story.
Short story shorter: Geoff Campbell contacted NPR inquiring about NPR's nonexistent Facebook page, received a non-response and created NPR's Facebook page on his own. Six weeks later, when the page had 5,000 fans, Andy Carvin, Senior Strategist for Social Media contacted him and took over the page for NPR.

Patrick Cooper, Product Manager of Editorial Tools and Services then begins speaking about online community engagement.

I'm glad "reasonable Andy" was using his brain that morning...but I they never actually gave me a mug...

For the entire presentation (including 15 minutes of problems using Skype): Leadership Summit: The Future of Local News and Public Media
Eyder Peralta and Patrick Cooper: Building Online Community
http://www.knightdigitalmediacenter.o...

For more information, see http://geoffatmountallison.blogspot.c...

or the mentions of this video from

The Argosy:
http://argosy.mta.ca/?p=2012

Mount Allison University:
http://www.mta.ca/news/index.php?id=3518

Techdirt:
http://www.techdirt.com/articles/2011...

Brand Channel:
http://www.brandchannel.com/home/post...

Sackville Tribune-Post:
http://www.facebook.com/photo.php?pid...

Geoff at Mount Allison is a personal blog about life at Mount Allison University in Sackville, NB, Canada. http://GeoffatMountAllison.blogspot.com
http://twitter.com/geoffbcampbell
http://geoffbcampbell.com
http://geoffcampbell.brandyourself.com

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