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TEDxWarwick - Gerd Leonhard - Friction is fiction: the future of business, communications and media

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Published on Mar 17, 2011

The WSJ calls Futurist, Author and CEO of The Futures Agency Gerd Leonhard "one of the leading media-futurists in the world". Gerd is considered a thought-leader and global influencer in the media / content, technology, marketing & communications, telecom, and cultural industries, with a client list that includes many leading global companies. He is also an author, a strategic advisor, and a visiting Professor at Fundação Dom Cabral (São Paulo, Brazil). He lives in Basel, Switzerland, and on the airplane.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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