 The people who are doing well are those who seem to be thriving on change are those who seem to be taking on newer challenges and newer kinds of communication, platforms, formats, including I must say digital with the great ease and that I think is driving most of the people, those who thrive on challenges are the one who seem to be doing well. I think it will get more and more complex as the pace of change in society increases, as conflict in society increases, as companies face greater competition from within the sector or outside the sectors, the role of communications will become easily, one can easily say it will become more challenging and communication professionals whether on the agency side or on the company side, we will have to continuously learn, we will have to continuously put in effort to keep pace with these changes and developments, what has brought them to succeed in the 40 under 40 list in a historical sense would certainly not be the skills and the work that will take them ahead in the next few years. So this whole notion of continuously learning, continuously bringing yourself up to speed and up to date with what's happening in the world would be an important factor in success in the future. Awards like this, like the exchange for media awards provide a stimulus and an incentive for people to come forward and let their capabilities be known and I think for many of them this will become an inflection point when recognition and success comes, it becomes a trigger for more and I'm hoping that those of them who are featured here will go on to become wonderful great leaders of the PR industry in the years to come.