 1000 ETAL's analysis of political and governance factors in relation to trade policy has highlighted the importance of considering power relations in order to increase attention to health concerns. This requires a deeper understanding of the underlying neoliberal paradigm, which shapes the current political landscape. By incorporating theories of power more rigorously into similar political analyses and by being more explicit about the neoliberal paradigm, it will be possible to identify strategies that can effectively challenge existing power relations and lead to transformative policy change. This article was authored by Penelope Milsum, Richard Smith, and Helen Walls.