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Uploaded on Apr 22, 2011
Read the case study: http://bit.ly/1d0wUEz. In 1970, Alan Siegel created the NBA's iconic logo, based on a picture of Los Angeles Lakers' star Jerry West dribbling up the basketball court. Today this logo, with its white silhouette against a red and blue field, is recognized as one of the premier visual identities for any worldwide brand.