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Published on Mar 25, 2019
In the years since we launched the Velocity Growth Plan, we’ve been laser-focused on using technology to make the customer experience better when visiting our restaurants. From the Global Mobile App to Mobile Order and Pay to self-order kiosks, we’ve made huge strides toward accomplishing our goals. To fast-track our transformation, we’re acquiring a leader in personalization and decision logic to make our customer experience even more personal: Dynamic Yield. http://McD.to/DynamicYield