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Published on Oct 22, 2012
(Intense Hydration coupon available until 11/15/12)
To show the hydrating effects of the all-new Intense Hydration face care line from Burt's Bees, we re-imagined the typical "Before & After" demonstration by constructing a billboard using thousands of coupons.
Then we let the power of curiosity take it from there.
To learn more about Intense Hydration's natural powers - visit facebook.com/burtsbees.
(Coupons printed on post-consumer recycled content. Billboard printed on recyclable nylon)