 like write it down, you try to understand it, then you say, oh yeah, yeah, I get it. And then you go to your developers and say like this is what the customer asked for or this is the feature that they want. And then your developer goes, yeah, I get it. And then they build it and then you go back to your customer and then they go, this is not what we talked about. It's like, yeah, you got A, B, but where is C, D, E, F, G? You know what I mean? And that's not a rare occurrence. That happens over and over again. And it's nothing, you know, there's nothing, you know, like it's not a, I want to say, I guess the proper, it's not a fault of product professionals. I think it's just a matter of like, there's just so many things going on that you can't really focus. And then if you're having this conversation, like there's things that get missed, right? So that's the reason why we built Claritive is to be able to make it so customer facing, you know, like individuals can then just focus on the conversation.