 Hey, welcome back, everybody. Jeff Frick here with theCUBE. We're at Oracle Park, recently AT&T Park, just renamed. It's a beautiful day. Home of San Francisco Giants, they're on the road. We're here at a pretty interesting event. It's called Sports Tech Tokyo World Demo Day. Brought together a coalition of about 100 startups, 25 of them are giving demos today on technology as it relates to sports, but even more importantly, that can then be used in other areas beyond sports. We're excited to have an athlete on, not just another tech crazy guy. He's Brendan Harris. He's an athlete in residence at 76 Capital. Brendan, thanks for stopping by. Thanks for having me. So what does the, I've heard principles and entrepreneur in residence. What does the athlete in residence do? It is essentially a play on the entrepreneur in residence. I was introduced to 76 Capital. I finished playing in 15 and I was doing my MBA at Wharton and in Philly and got introduced to Wayne and the guys at 76. And they are kind of putting together an athlete venture group where they're bringing in a lot of athletes that want to be investors and kind of providing them access to deal flow. And then also leveraging their social capital. So he was kind of tickled when he came, when he coined the term athlete in residence and he threw it on my business card and that's where we're at. Right. So I'm just curious to your perspective as an athlete, as you look around at all the technology that's going into sports, right? Kind of the big categories are, you know, that which helps the players play better. There's that which helps the people run the teams better. And then there's that, which is really kind of part of the fan experience. I mean, you actually had to go down and try to put wood on a ball coming at you 90 plus miles an hour. All this other stuff, do you see it as, is it interesting? Is it distraction? Is it entertaining? I mean, how do you look at it from an athlete's perspective? So yeah, so a lot to unpack. So first of all, I have this equally, the equal view of fascination and frustration where a lot of this wasn't around when I was playing and certainly from the field. Now we're taking in things like recovery and rest and sleep. But I think players and me personally are fascinated with how can we improve on field performance. And I think baseball is such an imperfect game and you fail so often. Being able to turn things that were previously subjective and apply data in tech to make them objective and give you answers, I think is fascinating. And to be able, the ways that we can use data to kind of promote performance and health and all those things are very fascinating. So from a player's point of view, we're all about it. But at the same time, I think, and certainly this is why I've loved to get into sports tech is there's a lot of data that's just noise that's coming in and things. And so the tough part is kind of weeding through and what is actionable info and what can actually help and improve the on-field performance. And then along with that, we want to improve the product on the field. They're also what the services for the consumer and the fans are and how can we improve that and then engage them because certainly sports are part of the culture and part of life now. And it's fascinating, these fans want to know more and more and more, certainly what's going on and it's been a great journey. Right. So on the fan experience specifically, and we've been here a number of years, Bill Schlau is a good friend of mine, off another Wharton grad. And talking about High Density Wi-Fi and the app on your phone and food delivered to your seats. I mean, as an athlete on the field, do you look at kind of all these things as a distraction, do you appreciate it's kind of a more competitive environment these days in terms of people's attention and kind of that entertainment dollar? But I would imagine from between the lines, it looks like, hey, the game's down here people. Yeah. It's been interesting because one of the problems in Major League Baseball has been trying to address is pace of games, right? And if you really look at the data, they're not that much longer. What's different? We're wired differently, right? So our attention spans are short and we're constantly addicted to our technology. So these guys like Bill are trying to leverage that and try to have your food delivered and try to increase the social component, increase the value in the in venue experience so that you're not only watching the game, but you're socially enjoying it at the same time and kind of fill in those gaps. A lot of it is, yes, and I think there's been balls flying into the stands since Baseball has been playing, but the need to put the netting up has come a lot of times because nobody's watching. Some people aren't, not nobody, but a lot of people aren't watching the games or getting hit with a lot of these foul balls. So there is that component where there's some unbelievable things that are going off on the sides, but Baseball is still going to be kind of very similar within the confines and the lines. The other piece of it I find really interesting on the data side is there's so much data. There's data, data, data. Obviously Baseball is built on data and arguments about data and conversations about data, but now it's kind of gone to this next gen with wins over replacement and all these other things. But sometimes it's funny to me, it feels like they're forgetting the object of the game is to win the game. And it feels like sometimes the metadata has now become more important than the data. Did you win or lose? And it's not necessarily being used as a predictor for future performance, but it's almost like a standalone game in and of itself. Like we forget the object is to win the game and win a championship, not to have the highest war number. Do you sense that frustration? Does that sound like something you say? Yeah, I think what you're getting into a lot of times is how are we making decisions, right? And in the game, a lot of the times people forget that human beings are out there performing. And so I think that's how we've gotten into Moneyball 2.0 and looking at development and certainly mental health in focus and game preparation have come into play more. And you're seeing some managers, I mean, Mickey Calaway just came out and said 80% of my decisions go against the data, which I thought was a little bit interesting. But so there is that fine line, right? Where you have to filter in what's noise and what's actionable. And at the same time, allow your managers and your decision makers some flexibility to go with, you know, they're there in the heat of the battle and they kind of know their guys and they know the human element that's involved. So it's an interesting, you know, trying to balancing act. Right. So from your new job and your new role, what are some of the things you hope to see today? What are some of the things that you're excited about, you know, from kind of an investor and having played the game as well as, you know, kind of looking forward to the evolution of sports? Two things, specifically how the, certainly bias to the performance on the field and the human element and certainly everybody wants workout secrets and I don't feel like it's, whether it's athletes or the kind of weekend warrior or people that are, you know, kind of your senior citizens. And I don't think it's as simple as this has worked and you should do this. It's a very personalized experience now. And I think some of this personalized digital fitness is fascinating to me. And then how it relates to and how your body relates to, you know, your diet and nutrition, your sleep, your recovery. I think all those are fascinating that advances that I want to look into more. And then second is, as I kind of mentioned, is the fan engagement aspect. And how do we drive those fans that digital and make it actionable and monetize, right? So that, you know, you have your fans that are following, you know, through your Facebook, your Twitter and all those things. And so how do you not only engage them but collect that data and then kind of personalize that experience, engage your fan in a way that can kind of grow your brand. It will be interesting to me. Really interesting to have your perspective. And I'm sure it'll be a great day and you'll see all kinds of crazy stuff. So thanks for taking a few minutes. Yeah, anytime. Thanks for having me. All right, he's Brendan. I'm Jeff. You're watching theCUBE. We are at Oracle Park in San Francisco. Thanks for watching. We'll see you next time.