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#10Songs4SuperDrive

Superdry Tweet Fuel - Converting your Tweets to Fuel.

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Published on Nov 23, 2012

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This is another Super Creative Twitter campaign that we ran for launching Iconic British apparel brand Superdry in India.
In this campaign which is hosted on a microsite (http://www.superdrymorgan.com/) we asked Tweeps to tell us their best #10Songs4SuperDrive on the Superdry Morgan 3 Wheeler.
We converted all the tweets that came in into Tweetfuel which fueled the Roadster's journey from UK to India on a virtual drive through France, Germany and Dubai.
The campaign generated over 5 million impressions with over 2600 tweets.
The microsite has had over 2500 views with people spending more than 3 minutes on the website on average.

Subscribe to the channel: http://goo.gl/0R2Xq

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