 As you all joined today's session, this is a two-part webinar today, part one will focus primarily on the business side of the solution and the approach that GeoMain is offering. And part two, which is at the same time tomorrow, Friday 7th of July, will take a little deeper dive into the technology behind it and do some walking through, some key studies, etc. So solar is going to be with us for two days. And I look forward to you joining us as we move forward and demonstrating what GeoMain has to offer in terms of universal digital ID and the birth of the E-stamp. So let me just give a brief introduction to Seoul and what Seoul has been doing. So Seoul has been a Syrian entrepreneur since the age of 17, and he started his first business while studying for his double bachelor's in computer science and business administration at Webster University in London. He decided to become a management consultant after a string of startup and startup businesses, but there wasn't enough adrenaline pumping to keep him going in this. So in 2003, before the joint venture, which was what was then the UK's largest location-based services business, they called it Celtrac. Celtrac went on to become the world's largest managed white label LBS business, LBS services company in the world location-based services, and that we could repeat a while as telco worldwide on a zero capex revenue share basis. It was one of only five companies at the time, apart from Nokia, Alcatel, Siemens, Ericsson, and Huawei, to have developed their own turnkey LBS services solution offered by the telcos, and Celtrac offered more consumer LBS services than any of its competitors. Several of those white label products that sold design are still being used by over 100 million telco subscribers globally today. Now I'm going to hand over to Sol who will be able to explain a little more about what GeoMain is doing and how this came to be. I do notice that Michael has raised his hand on the way we're working today, folks, is that as an attendee, your questions can be posted in the chat and in the Q&A box, we'll monitor the questions there. We ideally would like you to use the Q&A function in Zoom, but if you post it in the chat, you can indicate quite clearly that there is a question in the chat. I see there were some comments that there was a challenge with audio, but I'm glad to hear that it's working now, so I think we're all ready to go. I see many of you have joined, fantastic you to join today. So over to you Sol. Oh, by the way, I'm Tracy Hapshaw. I am the chef de Projet, the DotPost business management unit. So I'm responsible for the DotPost team and with me as well as Mesam Cebra, who works with me in the DotPost team. And I hope that as part of this exercise, you will also consider working with DotPost in your own efforts to make your posts more resilient and more secure. But having said that, over to you and Michael, if you have a question or comment, I think you can post it in the chat. So over to you. Thank you very much, Tracy. It's a pleasure to be here. And thank you very much for the introduction that you made. So most of you already know exactly my background, where I've come from. I've been with location based services for the better part of the last two decades. It's not just my work. It's also my passion. So we started Geomain back in 2016. And after several iterations, we finally reached where we think it's a great product and one that would be of tremendous benefit to the postal services. And hence our discussions had started with the UPU almost a couple of years ago. And we are indeed honored to be members of both the Consultative Council, as well as the DotPost group. It's something that we obviously value very much and we cherish it. And we look forward to working with the UPU to launch exciting products for postal operators globally, of which E-STAM is going to be one of the major and the main products really. So this particular presentation will shed some light on exactly how the E-STAM can work, what it is based on, which is the digital ID. So without any further delay, I will jump straight into the presentation at this time. Tracy, can you see my screen? I believe I can. I'm just confirming with everyone else that they can see it. Yes, if you can see it in the chat, just let us know. You can see the soul screen. Or if you don't see it, let us know. But so I can see it. Go ahead. We can see it. You can see it. Great. Thank you very much. Okay. So I'll just move to the second slide, which basically says what is a universal digital ID? So universal digital identity is a parameter that uniquely identifies an individual organization or even an electronic device. At this moment in time, the whole concept of digital identity is actually evolving. So the timing I think is perfect for the UPU to come in on this and launch services and products based on a universal digital identity. We have some fragmented initiatives that currently exist, but these are primarily by a handful of players and they do not by any stretch of imagination have global acceptance is yet. So this is very, very critical because once if a product has been launched and that has global acceptance and recognition, then the challenge becomes significantly higher to do something that would then be able to help and facilitate post in this fashion. So there is no true digital identity at the moment, which is available to everybody. And I believe that the UPU as a custodian with support of member post offices are therefore ideally positioned to launch and facilitate the global adoption of a universal digital identity. In doing so, it's going to address the falling postal volumes is going to significantly enhance revenues and the operational efficiencies as well, whilst also significantly lowering costs. Costs as we know is a major factor. There's been a cross the board increase in costs of doing business, and they have a direct impact on the operating margins for post, which already are very thin. So we feel that this opportunity shall also ensure post to stay relevant for decades to come. So it's absolutely important that we are able to get this right, and we have the support of all the postal partners, which is what we're looking for. So uses and utility of a universal digital identity. So any good universal digital identity should actually empower consumers to sign into apps and websites. So you have a common parameter that you can use to sign on. It should be able to identify a physical address or location, especially in the case of a universal digital identity that the UPU would endorse primarily because of the very nature of the UPU's fundamental work, which is post and delivering mail. It should also be something that can help users conduct transactions securely and validate subscriptions, validate submissions, and perhaps even have a function for e-signatures. So unlike some wall garden initiatives that exist today, the utility of a true universal digital identity, we believe should actually transcend any specific platform application and or use cases and should be universally available to every person on earth and for free. So once again, in our opinion, this is something that the UPU is uniquely qualified to be able to bring to the table for the benefit of all, especially because the UPU is an agency of the United Nations, which obviously has, as we all know, is a global body that looks after interests of every citizen on earth. So a lot of people at this moment use an email to connect to us for services and online email, software, et cetera. But almost every app or website today that uses username or password authentication system are actually suffering significant costs because of the inherent way that emails, that username and passwords have been structured. This is a technology that's more than two decades old. And even single sign-on solutions like Google, sign up with Google, sign up with Facebook, et cetera, all of these SSO solutions, as we call them, are fundamentally still, they use the username and password. So just because you don't have to enter a username and password when you sign on to services does not really mean that it is something that is devoid of a user of the inherent insecurities that exist within the username, password combination. So some of the problems that we see today with email and username, password combination are inherently secure. They compromise user privacy. When you share your email on websites and on apps to register, then you're essentially fueling spam, which in itself is a major, major problem. And there's a huge occurring time in compute costs to reset and restore passwords. So all in all, this is really a very, very old solution. As I said, more than 20 years old. So it's something that really needs to be redone based on the technology that exists today. The universal digital identity you feel is a missing link for digital empowerment. So when we talk of digital empowerment, it's actually the result of digital transformation. Now, most organizations, including the UPU, is in the middle of digital transformation. They are a big supporter of it primarily because it is something that is obviously to the benefit of everybody. But however, digital transformation is really only possible when we are able to securely connect people with a digital ecosystem. So the missing link that we feel that which exists today between having a digitally empowered nation and a digital ecosystem is really a digital identity. So we're using a very old method to connect to a digital ecosystem. And that's why we are unable to harness the full benefits of a digital ecosystem. So email passwords, as we know pretty much every single organization on the planet at the moment that has customer onboarding uses the same method. There's a huge collective cost which is suffered by all stakeholders actually due to this thing. So organizations lose billions of dollars in loss efficiencies, financial and reputation costs. We've all heard of cases where passwords have been stolen, even the big techs, the Amazons and the major other e-commerce players, etc. Twitter as well. None of them have actually been spared this. So the hackers are very persistent to ensure that they are able to cause as much disruption as possible to businesses and to consumers both. And this obviously results in a significant loss for all companies because they have to buy additional software, security software, they have to buy insurance, etc., etc. Consumers lose on average 16 billion hours on average just recovering loss passwords. This is a study that was done and the link is shown over there. So that statement there just kind of gives you a fair idea of the scale of the problem that we currently face. Now, the fact that most of us are currently conditioned to a large degree to using username and passwords because we have historically been doing that is really no defense. We need to think outside the box and come up with a solution that is really fit for our current times and based on existing technologies. So the universal digital identity is therefore the missing link that we feel will eliminate and mitigate a lot of these losses to a significantly large degree. So now we'd like to introduce the GeoMain universal digital ID. So in the case of GeoMain our universal digital identity is an alphanumeric parameter that can be up to 27 characters long and is prefixed with a right facing chevron called a Geo. So it looks like those examples you see below. So it could be as simple as addon1.sg for Singapore. Then you could have a star calf. You could have subgeomains as well are supported in this and you could even have premium geomains which are three characters, a two, three and four character and they do not have a country suffix. So those are called premium geomains. So the way that you would identify a geomain is with the right chevron. So anything that's got a right chevron prefixed would actually then resolve to a geomains. So this is how this is going to be working because we will be building addons for browsers that can actually handle this kind of resolving at the browser's end. So let's have a look at the highlights of the GeoMain universal digital identity. So the GeoMain ID is actually available in most languages, most global languages because we support seven different character sets which include English obviously as well as Arabic, Hindi, Japanese, Korean, Mandarin and Russian. And every single geomain would actually have a matching QR code format because this is something that we would need in order to be able to empower the eStamps that we are talking about. The second critical thing to remember is that the geomains are free for life for consumers. So you download the app and you're able to register a geomain. You could do that today. The links for both the Google and Apple Play Store are there. And once you've actually registered your geomain, then you're basically you qualify as having a universal digital identity. And then the use cases that will come with the universal digital identity are available and open to you. Businesses will pay a small annual fee for registering a geomain and that's really our revenue model. And what we would like is we would like the UPU's postal members to become a part of this in order to be able to earn revenue streams from this particular business. And those are significant as we will see further down. So geomain is actually structured a bit like the modeling is based on the ICANN and the domain name model. So post offices essentially act as registrars on revenue streams, mostly recurring. And we would like for the UPU to have some kind of an oversight or regulatory engagement in the running of the geomain registry. So that is what we are hoping would happen. And finally, of course, it's available in the app format to anyone with a smartphone, which I mentioned already. And at the moment, if you just look at the, what is the scope of this? So we've got about 6.9 billion smartphone users in the world today and that pretty much covers about 86.11%. So from a penetration perspective, there really couldn't be a more effective tool than launching a universal digital identity in the format of an app because everybody is able to use an app and we have significantly high penetration globally of smartphones today. Okay, we'll go down to the next slide. And this is a live use case we have for geomain universal digital identity. It's actually called Geox. It says sign in and a sign up solution. So here, this we feel is something that is going to be significantly useful for people once they've actually downloaded the geomain. So remember, a geomain is a digital identity. On its own, there's very little you could do with it, but it's really the use cases of geomain that will matter. And that's where you really see the power of geomain working. So here, Geox has actually got a small, you know, short video. So I will try and run that video. So the audio is gone. Turn back up the audio please. I'm sorry? The audio has gone. You need to turn back up the audio. Now it's gone. Oh, the audio is gone. Should I hold on? No, the volume is max here. Let me try again. Yeah, try again. It was working before and then it went away. Can you hear it? Should I continue? No, there's no audio. Try again. Still no audio. So it doesn't seem to be, is there a link to this? Maybe you could put a link in the chat so that people can... Okay, all right. So we'll just go back to the thing. Okay, my apologies for that. I don't know. That's a YouTube video. The audio should be running, but it's not. Okay, so this is basically just a sign-on app or rather a sign-on solution and an authenticator app to go with it. So once you actually have your geomain digital identity, you can enter that into any supporting website or app and you would receive a notification on your device asking you to confirm that you are indeed signing in or signing up to a particular website or app. And once you confirm that by swiping the screen, then you are granted access. So this is a very interesting use case and please do go and watch the video so you can have a very good idea of how this works and how convenient life becomes once you start using the geomain digital ID for sign-on purposes using Geox technology. Okay, the birth of the E-Stamp. So every geomain has a unique QR code, as I earlier mentioned, and this actually allowed us to create an exciting product which we call the digital E-Stamp. And the way it works is that sender has a geomain. We add, you know, who then basically decides he or she wants to send a package or parcel to the recipient who also has a geomain. So based on both their geomains, our algorithm generates a unique QR code, which would then be a rich QR code. And we'll come to that, I believe, on the next slide. And this can be scanned by posts and it would be able to have all the necessary information, including address, including, you know, any kind of custom information, et cetera, that would be required. Very important to note here that this is not a value QR code stamp. We have some, you know, we have seen some countries launch value QR code stamps, which are single use, but, you know, they value QR code stamps. So hypothetically, if those value QR code stamps are stolen, then they could be abused. But in the case of E-Stamp, because it is unique to a particular letter of parcel, i.e., a unique, unique to a particular transaction. So what happens is that even if this, you know, even if once an E-Stamp is generated, it is stolen, there is absolutely nothing that the thief could do with the E-Stamp primarily because it would only list the recipient as the destination. So this is something that is very, very important and that has, you know, that some post offices that we have spoken to find here extremely interesting. So how does the E-Stamp function? We've actually got an app module that could be provided as a white labeled solution, which could then be embedded within existing app for any bus operator, or it could be available, made available as standalone if, you know, if so desired. So we are fairly flexible on that. And the way that it would really work is if you look at these four screenshots, so the first would really be where the owner of the app would actually just choose a recipient and enter the service details. So they would say, look, I want to buy an E-Stamp and I want to send this to the enter recipient GeoMainfields over there. So you can either write that down, choose it from your contact list, or you can scan that. And then you actually choose what is that you want to send. So is it a letter? Is it a parcel? So those are essentially like drop-down menus that you can scroll and select and the same for the wait, the same for the kind of service that you want. It turns out it's the same day, next day, etc. And even for any other additional add-on services that Post Office currently offers, i.e., is it registered mail, is it recorded delivery, etc. So once you've actually done that, then you click on Next and you come to the, you're asked to confirm the details. And at that moment, the, this particular E-Stamp is priced based on the destination and origin and the package or letter or data that you have selected. So once you're happy with the price, you actually select on to buy the E-Stamp and you then go ahead and make that payment using whatever method is currently supported by the Post Offices and their payment processors. And once that payment is successfully processed, then the E-Stamp is issued. E-Stamp is again a soft, it's in soft copy, but you have an option of actually printing it out. You could share it and you could even save it for future use. So this is very important to note that the E-Stamp is not something that the Post Offices themselves would have to print out unless they choose to. It is something that users would be able to do in-app, you know, from the convenience of their homes or offices and they would be able to generate these E-Stamps and they'd be able to make the shipments. Why do we feel that the E-Stamp will revolutionize Post globally? So this is the current system that we are, that we've had for the last several decades. So, you know, we have to write a print and address. We then place a stamp onto the omelope or we use a Franken machine sometimes. If it's a volume mail by, usually by corporates or government agencies, then there is obviously a cost of printing and storing stamps, you know, which the Post Office currently bears. There's a lack of an address integrity, illegible addresses and sometimes no return addresses. So we all know that return mail is a significant problem for a lot of postal operators. Then there's a relatively high processing and handling costs associated with the existing system and the current system that we have is basically based on a weight and dimension metrics only. There is zero provenance. So we do not know, you know, if this address has any kind of provenance data. Is it even valid? Is it not valid? Then the, you know, there are some tracking solutions available primarily for high value shipments, which, which are, which border on pretty much the same solution that couriers offer where you can track a mail, but they are, they are very few or far between. And they are primarily the premium services that Post Offices today offer. Then there's a very high cost to mitigate language barriers globally. So if somebody were to actually write a address in Mandarin, then it would be very difficult to actually resolve that address by a Post Office, let's say in the US. So we have all of those kind of issues. And then of course it's fraud prone because those stamps that can, that for some reason have missed being postmarked, you know, can then be reused. So the E-stamp on the contrary, you know, the, the owners of printing and, and sticking the stamp is now on the consumer. We've got 100% address integrity because we know that the geoman is valid, the geoman exists, and we know the exact address. The processing and handling costs are low. And we know that because when it comes to sorting within the Post Offices, sorting centers then currently OCR technology is used, which is, which will be almost fairly expensive, even though the costs have come down, but it's still more expensive than scanning QR codes. And for that matter, QR codes scanning would be a lot faster as well. Then we've got actually multiple pricing metric capability. So at this moment in time, the old pricing is actually determined, I believe, by agreements that have been made between nations and countries. And those agreements primarily were made when it was impossible to actually determine distances for each specific piece of mail. But for the first time now, using the E-stamp, we are able to actually determine more or less the approximate distance between the seller and the, I'm sorry, between the sender and the recipient. And by virtue of that, if the UPU so wishes and at any point in the future, the E-stamp can be adopted to be priced based on actual distances. So it could be perhaps, you know, some would call it perhaps fair pricing. Then we've got a full trail and real-time tracking of every single letter. And I'll show you how that works in the next slide or two. We've got proof of delivery notifications and other value-added services that could then be built on this primarily because it's all digital. We've got zero fraud because as I explained, even if this is stolen, there's no way that anybody could reroute or redirect the E-stamp to another different geomain. It would always be locked into that particular geomain, although that geomain, if the person is traveling into different countries, then the mail can be redirected. And that's the mix and the last point here. So reroute letters in transit for a fee. So hypothetically, if somebody sends me a letter and I happen to be in Singapore at the time, however, I didn't hop on a plane and I'm in London and I update my geomain. So a notification is then received by me saying, well, this letter is in transit. And if you would like this letter to be rerouted to you in London, then this is the extra fee that you need to pay. And then so far, as I agreed to pay that fee, then that letter can then be very conveniently rerouted to my updated address in London. So again, this is something that's totally unique and simply not available at this moment, even from any of the major courier companies. So it's something that would be a USB, I believe, for postal operators globally. Okay. So let's delve a bit deeper into the E-STAM and how it works and the universal framework for regularity compliance. So as we all know, there is a significant digitization of customs and border rules and regulations at this moment in time. There is a effort to kind of centralize all of that into a single QR code or into a single dataset. And the E-STAM actually has been built in a way that it can allow for these kinds of records to be appended to an existing E-STAM. So every time that I generate the E-STAM, insofar as if there are any custom regulations or any other factors or any border rules that need to apply, then those additional questionnaires can be embedded within the app that I just surely some screenshots of. And insofar as those forms are then completed, that entire data and record for that unique transaction can then be appended within the E-STAM. So essentially, it's just going to be one standard QR code. So let's look at from top to down. So we've got a consignee name, which can be shown in up to two languages. So Sarah Adams here, but if we wish to have that name in Japanese or in Arabic or Hindi, then we could actually have that as well. So that really depends on the consumer in terms of if he or she, what is the language of GeoMain that he or she is using. So this is primarily there because in case if there is any issue with the packaging or what have you, or at point of delivery for that matter, the post office, sorry, the postman can actually identify that this package belongs to a person called Sarah Adams. And you know, so at least they know who your recipient is, which is obviously critical. Then we've got a UMID. The UMID is a unique mail ID. It serves as an online tracking number or backup in case the QR code is defaced or damaged because sometimes that may happen as well during shipment, you know, a few drops of rainwater or whatever they fall on the QR code. If the ink is very strong, then the ink could disperse. So we've got this number here, which can be much more easily read. And the other benefit of having this unique number is that apart from the fact you can also double as a tracking number and it does. It can actually be even handwritten on to an envelope or a package. So let's say if somebody actually generates an e-stamp on their device and then for as long as OCR is supported by post offices, which at the moment, all post offices are supported, but in the future, I think it would be, you know, it may be progressively phased off, but until such time that it is, then, you know, just scribbling the scripting the UMIT code onto a letter or a parcel would enable that letter or parcel to be shipped because it will serve the purpose of the e-stamp. The issue logo would go in the center. So this is just a fictitious post office that we created called CyberPost. And we actually got a primary route ID. So this is going from Siberia, that's with a CY, to the UK, which is GB. So once you look at the stamp, you can pretty much tell that, you know, where is the origin and where is the destination. The QR code is unique as I've already mentioned, and it contains a center and recipients geomate, contains a cost. So once you enter this data or you scan this to your code, you'll be able to see exactly who sent it, who's receiving it, what is the cost that was paid for this, what is the weight, you know, which post office issued it, and what kind of services were chosen, and what the delivery and tracking status is at that time. And as I said, other datasets can be appended to this record in terms of the customs checklist and any other border rules or regulations that would apply for specific countries. So that would mean that once you're actually using an E-stamp, so it does pretty much cater to the full gamut of regulations that exist. And any future regulations that come as well, it would be technically possible to actually just append that dataset to this existing record and make it available to the authorities. The last thing that we've got at the bottom is we've got the price. So this is, again, the fictitious currency for Siberia, which is Siberia with the sea. And we've got the service there. So at one glance, the postman can see that what is exactly the service that was purchased for the delivery of this particular letter or parcel. Okay. Now, this is important to note that how the efficiencies and cost savings make the E-stamp future proof. So delivery efficiencies primarily because of a more accurate GPS-based delivery point. So at the moment, as we know, we have historically been using an address, which is a street name, postcode, the town, country, et cetera. So here in this particular case, because we are now, we have GPS available pretty much everywhere on the planet. So it makes sense to use GPS, which gives us about a five to 10 meter accuracy. Then the other thing is that GeoMain actually gets you to the door every single time. And that is a feature that you can actually see for yourselves today. If you were to download the GeoMain app, you could see that you could upload your instructions in terms of how to get to the door in four different formats. So you could write a text about it saying whatever you wish, instructing the visitor to in terms of how to get to the door. You could upload a video. You could upload a voice message as well because in some countries, video would take up more data. So therefore, people would perhaps not watch that many videos because of data restrictions or limitations. So you can listen to a voice file and you can also upload pictures. So the whole idea here being that we are all aware that the last mile is the most significant cost component of any delivery. So here we are actually able to mitigate that cost significantly by being able to provide this information. And very important to note that it remains in the interest of every single GeoMain user to keep that information current and updated himself or herself because he or she would continue to receive deliveries at that address. So some of the other mapping services that are available today, as we all know, they spend significant amount of money and time trying to update the information. So maps are always in flux from that perspective. And yet the accuracy is in some cases severely lacking, primarily because at the moment, users have no inherent interest of updating that information. And for that matter, even no platform where they could update it. So GeoMain offers users a platform where they can update their information in real time as soon as that information changes. And all of this really helps to significantly enhance delivery efficiencies for post. And of course, by virtue of this, we can then basically benefit from a better route optimization. And we could actually even link that to a user's current location. So, for example, let's say if a particular package requires the recipient to actually sign for it, we could do a quick check and say, well, you know what, the recipient is currently not in town or not in this country, because the GeoMain is pointed somewhere else. So therefore, it may well be possible to send a notification again using the GeoMain SDP, which is able to actually send a notification asking the user that this package will be delivered, would you like it to be delivered at a later date, or would you like it to be rerouted? So all of these are fantastic services that can be made available by, you know, when we switch to using the eStamp. And all of them, of course, would help significantly enhance efficiencies and reduce costs. So talking of costs, yes, cost savings are going to be dead due to virtually zero on deliverable mail. So this is, this is a huge issue for couriers and post alike that a lot of mail remains undelivered because of adverse integrity and or other issues. So in this particular case, we are able to significantly mitigate that, if not eliminate that down to zeroes. Then minimize the repeat delivery attempt. So again, this is going to do with the service where we can send short notifications to the end consumer on the GeoMain platform, requesting them to confront their availability before a delivery attempt is made for those posts and letters, which require a signature. Then we've got automated advance delivery notification as well. So again, this is for register made and signs, you know, sign requests, etc. And cost savings, of course, significantly because of faster and more QR code based sorting rather than the whole OCR technology. Okay, so how do these efficiencies and excuse me, how do these efficiencies and cost savings make the eStamp future proof? So if you look at the pain points we have with addresses today, so the addresses change every time we relocate, we are now living in a world where mobility is significantly higher than it was 10 or 20 years ago. So this is something that we are able to address with the GeoMain. Then at this moment in time, the addresses are all globally fragmented in terms of standards. Some countries have post offices, some countries have post codes, some countries have none of the above. So it's a truly fragmented system and one that does not really have economies of scale. And then addresses currently support local languages only. So we feel that in using a QR code, we are able to significantly address a lot of the problems that actually are faced by post offices globally in having to determine what a particular language is reading and, you know, how they're going to deliver that item of parcel or post. Then addresses are static. So one, you know, an address that exists today is that address and will remain the same address pretty much for, you know, forever unless and until the municipal authority decides to rename the road or the numbering system. So this is something again that with GeoMain you can actually have a dynamic addressing. So wherever you actually are, you know, in the app, you can go and you can choose your address at any moment for any given location in any country on the planet. And that then becomes your updated address. So really a few clicks and your address is updated. But however, as far as the world is concerned, your address is your GeoMain and that addresses for life. So that won't change, but the actual physical address where you are can change at GeoMain. The addresses are today that we have, that we see there's, you know, the accuracy is poor and really only as good as the mapping service. So even major mapping service providers like Google, there's information on the internet which indicate that as much as 25 to 30 percent of the time the actual addresses are not very accurate. And in these experiences that I myself have had in a few countries, and I'm sure many people have had where, you know, you would call a cab and the cab would say, look, I'm here, but there is no cab there because they're in the road parallel to where you are or something like that. So again, it's all poor accuracy primarily because maps currently use reverse geocoding as we know. So GeoMain uses GPS and therefore by virtue of that, we've got GPS level accuracy and we are map agnostic. So in so far as a map can actually display a GPS dataset accurately on their own map, then our GPS data and then our GPS point would actually be 100 percent accurate. So the other pain point is addresses are difficult to remember. So here's GeoMain, that's one word and easy to remember. It's a custom name. So again, very similar to domains. People tend to remember domains much more easily. So there's no reason why they would not remember the GeoMain much more easily rather than four or five lines of text. Addresses today as we stand cannot really be, you know, they are not unique and they cannot be branded. GeoMain is both unique and branded unique because there's only one GeoMain for, you know, for once you register a GeoMain and that GeoMain is unique to you and nobody else can actually have a similar or exactly the same GeoMain. And then for corporates, it could be a very important branding tool where they could actually use a GeoMain to be able to enhance their brand or their corporate brand, whatever it is. Because if you look at some of the marketing materials that exist today, for example, billboards or what have you, you would actually have some major companies, even for Starbucks, for example, you know, they would actually have starbucks.com, they would have a phone number, which would be 1-800-STARBUX. But then the address, you know, would actually again be the five or six or more lines of text. So if they could actually just replace that with, let's say, 5th Avenue dot Starbucks, then that would be something that would help them to boost their branding and would definitely be something that I believe corporates would actually welcome. In terms of integrity, addresses are low integrity primarily because whether you're writing them or you're typing them, one is prone to make an error. And if you make an error, then that would make all the difference between a fulfilled delivery and an unfulfilled delivery or lost mail. So in the case of a GeoMain, it's high integrity because from a probability perspective, the probability of getting a GeoMain wrong, which is significantly lower even if you're writing one out. But if you're using a QR code, then it's basically zero possibility of you to get it wrong. So it's a very high integrity. Addresses are government created or municipal created at this moment in time, whereas GeoMates are self-created. So you get to choose your own address, it could be your name, it could be your pet's name or whatever you so desire. Anything that you choose and that's available can be registered today and right now as I speak using the GeoMain app. The other issue is that addresses are not verifiable in real time, whereas a GeoMain can be verified in real time. So we've all been through processes of opening bank accounts and perhaps even availing some of the government services where we have to provide utility and electricity bills to prove our address. So all of that is, if you think about it fairly cumbersome, yes, we're all used to it, but it doesn't have to be that way anymore. With GeoMain, addresses can be verified in real time. GeoMains can be verified in real time. And there is even a possibility of having some kind of KYC applications built on this which I'm sure that other tech companies will eventually get on to. Then finally, there's a high handling cost for the OCR technology that basically exists today and compared to the Kyoko technology which is a much more lower cost in terms of handling for the post offices. So again, a cost saving gap. Okay, so let's try and quantify the financial benefits of an E-Stamp opportunity for posts. So at the end of the day, it's very important that hostile members are able to increase their different revenue streams because that would help them to be in a stronger position. So what this would actually do is this would give a whole suite of services that that host could actually start selling. Again, using, I mean, it's all in the cloud, so it's all SaaS, so there isn't any significant changes that you need to do at your end. But insofar as basically once a post office or a postal member agrees, they are able to sign up to GeoMain, then all these different services become available to them that they can sell. And the way that we work is that postal members on a fee of between 15 to 25% of all revenue collected by post, we do not get into collection of any revenues or any kind of funds ourselves. Post offices will be the entity that will be taking all the revenues and collecting directly from the consumers. So let's look at exactly what all is actually available for the post offices to do. So the post offices can act as a registrar, just like you've got GoDaddies and all these other big companies that are selling domain names and making significant amount of revenue. So post office is now an opportunity to sell GeoMain names to businesses because remember, businesses are not free. So if a business wishes to have a GeoMain name, then the business needs to purchase a GeoMain name. That GeoMain name for businesses is a minimum validity of two years and the current cost is about $9.99. We'll come to that, I believe in the next slide. So the minimum registration is for two years. Then they can sell GeoMain names to some consumers and which consumers would actually buy it. The fact that you can register a GeoMain for free using your phone number and your app simply means that you will get a GeoMain of the format, for example, sarah.sg for Singapore. Now, if you wanted to have something that was perhaps a little more private, say just sarah, then you would actually want to get rid of the country suffix. The way that you could do that is you could actually purchase a suffix-free GeoMain. So a suffix-free GeoMain is a GeoMain that does not have a country suffix at the end. So it basically allows for greater privacy from a consumer perspective and if a person chooses to enjoy that greater privacy, then there's a small fee of about $5.99 or something of sort that the consumer can then acquire a suffix free GeoMain. Also short GeoMain, so if somebody wants a GeoMain called Tom, for example, then GeoMain actually, we've got premium GeoMain names and these are five characters or less than five characters actually. So if something like AA or ABC or Tommy, TOMI would all be premium GeoMain names and these actually have a surcharge in addition to the annual fee that is advised charged for them as well. And again, these are available to both corporates and consumers. Then renewal and category upgrade of GeoMain names. This is also an important revenue stream because remember that domains typically have, I believe, reading somewhere that they have a renewal rate of somewhere about 86%. So we feel that GeoMains would not be very different to that and a lot of people who would actually have GeoMains would be renewing them, both consumers and companies as well, and so far as they continue to exist and those renewal costs or revenue from renewals would be recurring revenue. Then in some cases people would have a personal GeoMain or they may buy a GeoMain but then decide to upgrade it to business category and if they decide to upgrade to business category, then a slightly higher fee applies and again, all of that is shared with the post offices. Validation of GeoMain names. So this is like, I can register a GeoMain name today and so far as if I have an email and I have a valid phone number, mobile phone number anywhere on the planet, then I'll be able to get the GeoMain. However, if some services like perhaps government services, perhaps some corporates or some banks may require your GeoMain to be validated, so validation essentially means that you would need to take your government issued ID to the local post office and say, well, look, this is my GeoMain and this is my government ID. Can you please authenticate my government ID and basically, here's my $10 fee or whatever it is and we are then able to show a green check next to the GeoMain name to indicate that this GeoMain has been validated. This is something that, you're happy for the post offices to charge a fee that they wish we do not do any revenue share of this. So depending on the local markets and we are in a local situation and the post office is free to determine pricing of the city, so choose escrow fees for secondary market transactions. So secondary market transactions are, we feel that in that once GeoMain start becoming viral, there will be a significant secondary market for GeoMain names, which is again very similar to what we have seen with domain names. So domain name market is, as we all know, much, much higher than this particular figure we've quoted here, but we feel that secondary market transactions will be there for GeoMains because a lot of people would want to make a quick buck by buying GeoMains and then selling them off or auctioning them off. So every time that a GeoMain is sold, then an escrow fee needs to be paid because we have a mechanism where GeoMain would act as an escrow agent itself to facilitate the transfer of a GeoMain from a seller to a new buyer and that escrow fees, which is 5%, is again also shared with the postal members. Last but not least is sale of advertising. So every GeoMain that is a business category GeoMain would also have advertising enabled on their app. So when I visit, if I decide to basically visit your GeoPage, then I would be able to see ads running. And if you wish to have those ads showing that currently two formats are available, a banner and a video campaigns. And these can all be set up by those companies that actually own a business category GeoMain. So advertising again, we all know that there's a significant amount of monetization that can be made on the advertising side of things. And whilst we have not predicted anything here primarily because we at this moment are unsure what level of adoption advertising will happen. But if I want to take an educated guess, I would say that we expect this to be fairly significant. And again, all these advertising revenues will be collected by the post offices and then shared with us. So this is again just continuing with the quantification. So this is a bit of on the pricing. So we've actually got three categories of GeoMains. We've got government category GeoMains which are minimum for three years registration at $19.99 per annum. We've got business category and we've got the personal category. We also have short and beam in GeoMains, which have a surcharge of $9.99 per annum. Then we have got ad revenue. So the banner ads cost about $19.99. And the video ads cost the advertiser about $29.99 per month. Then the validation of the green check. As I said, we do not charge for this. Pricing can be said by the postal member at will. And the ESCO fees for secondary GeoMains sales. So this just is a table that gives you a fair insight into the pricing, which will then help you to get an estimate in terms of exactly what the financial benefits to your post office will be. Okay, let's look at the total addressable, total available market, you know, the time time and the song. So at this moment in time, if we look at this green circle here, we've got a total of 363 million registered domain names. Now, if we assume that all these every single person or company that's registered the GeoMain name is certainly technical savvy enough to have a web presence. And we feel that if they are made and offered that, well, you own, let's say Starcafe.com, would you like to buy a matching GeoMain called Starcafe? We feel that the vast majority would actually hope for purchasing a matching GeoMain, especially because if they don't do it and somebody decides to register a GeoMain of their choice, then they will end up having to buy it in the secondary market, which would cost them significantly higher. So however, what we are doing is we're actually just, at least in the first year, we're assuming that 30% of the total 363 will actually buy a matching GeoMain, and that translates to about 109 million GeoMains that could potentially be sold in the first year. The maximum system capacity that we have at this moment provision on our cloud is about 800,000 GeoMain registrations daily. So that translates to about 292 million. So as we scale up, then we will increase that capacity. Now, if you look at what does this translate to in terms of the serviceable, obtainable market in terms of revenues, then that is not of a billion dollars in the first year alone, if you are able to achieve that 109 million target, and then that drops to go up significantly as more and more businesses progressively register a matching GeoMain. So this revenue that we are seeing here in the blue boxes is basically the pie that we would like all post-lawyers to be a part of and to basically share with all of you guys. Okay. So we're coming up to the end. So our mission statement really to replace global law firm addresses with GeoMains by the year 2027, and that's our mission. We feel that digital addressing is something that is bound to take off and something that is the need of the hour today. In the world we live in with all the logistics and the increasing costs, it makes no sense to, well it makes great sense to actually switch to a digital format which can then help increase efficiencies and reduce costs. So we envision a world where GeoMain has grown to become the default universal digital identity for the world with UPU acting as a master registry and regulator, much like ICANN does for domain names, and post-partners globally earning from sales and services of GeoMains. So we're all familiar with ICANN and the domain name system. So this is one way of easily understanding what the model could potentially look like. So if the UPU agrees to act as a master registry and regulator and post-partners are then empowered to basically help increase their revenue significantly by becoming registrars, and they are able to then make insignificant revenue from the sales and service of GeoMains. So post can also become the custodian for data of their respective citizens, which is again very important. There's a increasingly loud movement that basically is now calling for all data to reside within national borders. It is a position that I think we all support in the interest of privacy and security. So we post offices as they move forward and they adopt GeoMains. The user data for those GeoMains can reside within a postal data centers can reside within the NIC insofar as it's within national borders. So this is something that we feel is also very important and we are open to suggestions from post-partners in terms of how they wish to do this. But the important thing to note is that the master registry will still basically be the UPU. I mean we would like to invite the UPU to be acting as a custodian and hold the master registry for the GeoMains. So whilst all data under that GeoMain would reside within national borders, just a simple registry would have to be held outside, which then is able to resolve the queries that we receive for GeoMains from across the world as post-crosses borders and parcels cross borders for delivery. And all of this we feel is going to give a significant boost in local economy and it will truly enable digital transformation. Okay, so lastly, farmers that's of course myself, so Tracy was kind enough to give us a whole brief on that. So thank you very much for that, Tracy and my colleague who is not here with me today and his name is Hugh Southerlain, he's a co-founder and his short bio brief via data is there at the end. So this deck would be made available I believe to anybody who wishes to have a copy and they can request one from Tracy. Thank you very much. You're welcome. And what we are about to do is take some questions. So as I indicated, the way we're doing questions today is utilizing primary the Q&A box. So I see your hand is up but we are unfortunately not able to do verbal questions so I want to encourage everyone to use the Q&A function to post your questions and there are already several questions there. So let me read one of them from Anyaskar. Anyaskar is saying actually it'll be great to receive the presentation so I think that's uncovered but she's asking are there any data or measurements of how do you make influences the costs of last mile delivery? Have you done any pilot studies of postmen or delivery companies delivering that way? Is the system meant to replace classical addresses or be used in a hybrid approach? Yes the short answer to that is there have been case studies done by Daimler which is the parent corporation for Mercedes on a similar technology which is not as comprehensive as GeoMain and that has indicated an efficiency gain of minimum 15% that's 1.5 when they use a GPS coordinate to determine an address as opposed to the standard in your street address so I hope that answers your question. Thank you. The next question is from Marianne. She's asking I think it's a she so how close is the UPU to making a decision to adopt GeoMain as a you as a I guess a UDID and E-STAM standard well I'm not sure if I can answer the question so do you have any any thoughts on that at this point in time? Well to be honest the thing is we are in the process of trying to invite postmen partners to do pilots with us and I believe that the standard process with the UPU is that once certain pilots have been undertaken and the UPU has studied them in detail that is when they essentially would be in a position to endorse a product or service which can then be rolled out across all postal operators so correct me if I'm wrong but I think that that's the process is that right? Yes so I think so the UPU as you know is not in the habit of picking winners and losers but the idea is that we are working with the private sector as I mentioned is to to sort of you know ensure that this technology and this this type of thinking is available to the posts for example this is exactly what we are doing today so right now as you can see the UPU is in fact sort of dot post allowing and offering the solution through geomain and you are able to contact geomain and their contact missions available to to to deal with this in terms of doing standards and getting to that point I know we have maybe some colleagues on the on the call who might be able to treat with that I know there's some wood being done on that but it's not something that'll be very swift let's just say that so in terms of standardization of this kind of technology we are not there yet but certainly there are a lot of opportunities for the post to work with companies like geomain to you know to roll this out which is in fact how the domain name industry effectively works so you you work with this particular standard it's not necessarily the only standard but it has become the default standard for domain names and that's how it works today and it's something I think you may want to take a look at as a post contact geomain and they can probably give you some further thoughts as to how they see the future yes yes that's right I was about to say that if you look at the technology world right it's all about being able to pilot stuff to see how it works before everybody adopts it so this is the standard process so you know a handful of players come in they piloted the first movers they get the best date on the table and then once they've gotten it and everybody sees the benefit that that's being enjoyed and everybody else comes and enjoys the club so while so we have been invited as well by the UPU to help them to develop the standards for digital addresses it is something that is in process and because obviously there's a lot of hard work that goes into this in terms of standards development it's something that will take several months before that is ready so what we are doing now is we're simply inviting postal partners to come in and start piloting this with us so we can iron out any any inefficiencies or any of the problems that may exist we've already done our own internal tests we're fairly happy with the results but there's nothing like going live so we are talking to a couple of partners at this moment already but I think this is a fantastic platform so thank you very much Tracy and the UPU for setting this up where we now have a wider exposure across postal operators globally and we are able to basically or make an open offer to anybody and everybody out there who wants to basically try this out and see what the benefits of this are and you know obtain the first mover advantage if you may and all of this is really sad and tomorrow I'll be doing a deeper dive in terms of the tech tech side of stuff so for those operators who may be fretting in terms of how the hell are we going to integrate this I can assure you it's a breeze so that's that's probably the last of your worries what we need to really do is we need to in my opinion excuse me in my opinion we need to actually focus on on on on the end game in terms of you know where we are today we want to make sure that the UPU can can can remain relevant possible partners can remain relevant we can have foot footfall come back to the post office as we can have revenue start increasing again and this is at this moment you know from what we see geoman takes all the right boxes for these above you know as I mentioned so we'd be more than happy to work with any and all those who partners who wish to deploy this on a pilot basis and you all get the best deal on the table as I said exactly so I think that is very important and I just want to remind everyone that that's what soul said this is part one of the two part webinar and tomorrow some of the questions you may have that might be let's say more technical and more of a deep dive they will be dealt with tomorrow so I invite everyone who's here today for the high-level presentation the business side of it to join us tomorrow for the technical side but notwithstanding that there are other questions and I will still pose them today and let me do a build get a little more voiced others I know Agnes has two questions in the chat but in the Q&A where I will go to Jean Marie Lopez first Jean Marie is from La Poste in France Jean Marie is asking is this solution for e-stamp just for domestic mail delivery or also for outbound mail okay can I answer that absolutely if a postal office if you know if a postal member decides to adopt e-stamps then they could do it pretty much overnight for the domestic market primarily because they are the sole players within any single country the post office right if you want to be able to make this available cross-border then the recipient post office has to be able to support e-stamps so for example let's say the US is offering e-stamps the USPS hypothetically but you know La Poste in France is not offering it then you would not be able to send a e-stamped letter or post or parcel to France because La Poste is not offering does that answer the question oh I think we'll wait for La Poste to put it in the chat or otherwise if there's a follow-up to that in the meantime what that is going on Agnes is asking how is the issue of floors solved how the how is it how is the delivery point being identified example the case of buildings with many mail collection points example different entrance doors I think this may be somebody may want to discuss tomorrow but if you can answer this today feel free so she's asking basically in an apartment the link with many floors and so on okay okay so essentially what you're talking about is doing 3d so first thing very important to remember that gps technology by definition is two-dimensional there isn't any such thing at the moment available as 3d 3d technology for gps so yes you what you can do is you can actually get to a specified point using the existing gps the 3d i.e the floors and what have you that point is addressed in the app using this novel idea of being able to upload photos pictures videos and text that once you get to a point how do you actually get to the door so geoman is really all about getting you to the door and the way you do that is when you enter a geoman into your app and you navigate to a specific point it'll say fine now you're here now please look at the way you look at the you already the text or you know watch the pictures to see how you can get to the door so without having to call the person without having to basically waste time you look in inside the app and you're able to see all this data that is populated by the recipient him or herself and is updated by recipient him or herself yes i'd like to echo that um so because i for those who use um i don't want to name any vendors here to use delivery apps delivery economy apps you'll see it's very similar you you um put the the flat address the flat you know the the text address in but then there's another layer where the interaction between the delivery individual and the the the recipient about the method the modality of the delivery no way to leave it um you know for example at my door on this floor etc etc and you know to be as rich as what you're seeing about pictures but certainly there's another layer and i think this is an interesting modality that's um post need to consider um because for as we move to you know people living in um many people living in in in combined living environments apartment buildings communities etc it's a lot more challenging for delivery people to find exactly where you are and and also even to potentially say when you're there to collect things it'll be people like real-time delivery want to schedule things and so on so this extra layer is something that i think is also quite important as you go forward just for post to understand why it is that people prefer these other delivery companies not naming them and why they are so successful that they can say deliver my door deliver 4 pm versus 5 pm as opposed to the post which says i'm coming if you're not home bye bye so that's kind of a situation where i think there's an improvement that can be made and um it seems as if this is something that can be considered in this application that jimin is referring to another question um i'll use manoj here manoj is saying oh by the way jamry says yes you answered his question so thank you um manoj um says if one country adopts jumin and other countries won't adopt would it not be a problem in male transition transmission so i guess that's an interoperability question so so he's asking you if one country adopts jumin and it's don't uh how does that work in terms of interoperability what what are your thoughts on that okay uh the way it would work is that those countries that that do adopt jumin will start benefiting from all the efficiencies and cost savings that come with using jumin uh those who do not adopt jumin and if if a jumin-enabled nation has any means to send to a nation that hasn't adopted jumin then it would have to use the existing channels and existing networks so what i really foresee is that uh for the next maybe three four or five years you will have a progressive adoption as more and more postal operators see the benefits of jumin they will they will be adopting this progressively it's not going to happen overnight so but yes it i i certainly see it happening progressively primarily because the cost savings and efficiencies come into effect from day one and those post offices that have innovative thinking and you know basically a whole innovative mindset would want to adopt this so they can start benefiting from this right away and they would not really wait for the big guys to to adopt because usually the bigger post offices it's it's it's more difficult for them to adopt it primarily because they have so much to basically modify at their end in terms of legacy systems and what have you so i think the smaller and the medium-sized ones could could could adopt it straight away and then the bigger ones will eventually come around because the best the best way to prove that this works and this saves money and makes money more importantly for post is to actually get it up and running and once they actually see this happening then i think it will be very easy paid for them to join the club thank you very much so anesca has another question um why does the presentation claim that addresses cannot be verified in real time she is saying that addresses can be verified in real time using various methods and tools example api tools the address verifications that you're talking about there are these are services offered by some post offices which actually have these a you know api apis and whatever uh you know when we when we talk of you know address verification um you know those are are there however uh you know sometimes addresses would change so you you know what you can do is you can you can verify the the location of the existing of a physical address but you cannot verify in real time that the person is still staying there that's what you mean all right and jammery is asking um the e-stamp is compatible with ocr reading for those who don't know what ocr is is optical character recognition so e-stamp is compatible ocr reading but i suppose that the post one needs a smartphone so so yes uh we believe that once the e-stamp is adopted and the postman will have a device which is a smartphone or or or or something custom made perhaps as well uh that that we are thinking of of actually developing uh for the convenience of postman so they can more easily and conveniently deliver post and mail to the right recipient so but but yes ocr since since we since as i as i already mentioned ocr currently exists in pretty much every single post office on the planet it is something that will that can by all means continue to be there in parallel for a few years and it is something that would help people in terms of adoption because not everybody would have the capability to actually print an e-stamp so if they are to just scribble the you know the the the code uh the e-stamp unique id onto a package or parcel and if that can serve as a stamp and nothing like it all right yes thank you and i think we've covered all the questions in the q and a box um there just the comments in the chat so um um for example a lot of comments saying from alpha thousand thousand i'm convinced but pronounce that correctly thousand this is an excellent development in the post cycle i command the u p for this development um there's a french comment um bozhoo from um things asan from senegal three areas the parts of the s c webinar very rich information uh so if my my basic friend says he's um very happy to participate in this webinar and it's very very informative um so i think we've had some good feedback um we are just about at the close of our proposed time so before i hand it over to you so i just want to remind everyone once again this is part one of a two-part series of webinars tomorrow there will be parts it's tomorrow it's not next week it's tomorrow we'll have part two which will be a deep dive your zoom um invitations um already in your inbox sorry there's zoom information you've got to remind the actually during this very webinar a guy got mine reminding you that the tomorrow's webinar is is happening um the link is there i believe it's the same link today but don't please don't quote me on that um it's the link that comes with the rely on your zoom link what comes in your inbox your reminder because that's what you connect to tomorrow um and um as i said so i'll be going through and i don't know so bring anyone else with him um to go through a deep dive of many of the issues that were raised today but going through it from a more technical perspective so i believe there's something that you would want to especially those who've asked all these questions would want to attend because you're going to see it now in action and see the technical underpinnings of it and maybe ask some additional questions there so back to you so for any final words and thoughts and i guess you can close off yes i would the only thing that is that you know if the people attending today if they could be kind enough to share the invite with their technical team members so that would be more productive of course they would be able to more easily understand what a simple solution this really is to deploy and that would help i believe to you know reduce the barriers to entry and help post post partners to start earning some revenue and thank you everybody for your time it was a pleasure to present to you and i look forward to being here tomorrow again yeah i think that's an excellent point in terms so so again one more time just want to make sure because i want to make sure everybody understands what's happening here this is part one of a two-part webinar tomorrow more technical a deep dive and as Sol said i think it's a great idea that if those who are here today who are maybe not as technical as um as some in the organization feel free to ask your colleagues to come along with you um your operational folks your logistics folks your techno it digital folks come along with you um share the the the invitation um to let them register separately they can't join you of course they can't reuse the link it's in it's unique links um but certainly share the um invitation and they can register and they can join tomorrow as well it'll be the same time start at the same time finishes at the same time um so hope to see everyone and more tomorrow for the technical deep dive on um geomain and universal digital ied and the birth of the e-stamp so with that um to say thanks for joining thanks for your participation thanks for all your questions and comments and on behalf of the dot post team and the universal postal union um and geomain do have a enjoy rest of your morning day evening or night or wherever you are bye now thank you see you tomorrow bye