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Published on Feb 17, 2011
Speakers: Peter Evans
Summary: Part Two of the marketing lectures discusses:
- Why marketing effectiveness often matters as much today as pure product innovation - How to identify key market trends and better connect with the real needs of potential customers - How to use "value innovation" methods to competitively design a product as faster, cheaper and better - Pragmatic ways to position your product and quickly build market acceptance - How effective marketing must connect to focused business development and sales channel efforts
MaRS - Building Canada's next generation of global technology companies. www.marsdd.com