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Microsoft Social Media - Mel Carson Interview at SES London

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Published on Feb 24, 2011

TopRankMarketing.com CEO Lee Odden interviews Mel Carson, Microsoft Advertising Community & Social Media Manager. The discuss the importance of the human element in social media along with platforms, channels and screens as well as the need for adaptive strategy and experimentation.

The interview took place at SES London 2011.

Find more online marketing expert interviews at:
http://www.toprankblog.com
http://twitter.com/toprank

Find more on Mel Carson at:
http://www.melcarson.com
http://twitter.com/melcarson
http://twitter.com/msadvertising

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