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Published on May 23, 2012
Utility professionals across the nation have ranked Memphis Light, Gas and Water as one of the top social media leaders in the industry, according to a survey conducted by E Source, an independent research, advisory, and information service for utility related businesses.
According to the utilities that participated in the 2011 E Source Utility Social Media Survey, MLGW ranked second among public utilities in the country.
"MLGW consistently serves as a national leader in social media due to their focus on being a proactive and customer-centric organization" said Matthew Burks, Senior Manager of E Source Mass-Market Services. "Whether stepping into social media or moving into mobile, MLGW is going where their customers are and it is no surprise that their peers recognized their efforts."
MLGW launched their award-winning website in 1997 and MLGW began its foray into social media in 2008 with the launch of its blog, Bird on a Wire (www.mlgw.blogspot.com). Since then, the utility has developed significant customer outreach with its presence on Twitter (www.twitter.com/mlgw) and Facebook (www.facebook.com/mlgw1). MLGW also offers a variety of informational videos through its YouTube page at www.youtube.com/mlgwwaystosave.
In addition to social media, MLGW reaches customers via mobile technology. Through its MLGW Mobile Alerts program, customers can receive text message alerts for bill due dates or impending cut-offs. Customers can register at www.mlgw.com/mobilealerts. MLGW's iPhone app that provides individual outage and account information, as well as other utility-related information. The iPhone app is available for free download in the Apple iTunes app store at www.apple.com or through iPhone, iPod, or iPad devices.
MLGW is the largest three-service public power utility in the nation, serving more than 423,000 customers in Memphis and Shelby County.