 to show for these lovely people that are being so patient. Do you want me to get started and then you can do a... Yeah, let's take things out of order. Folks, Linda is the co-founder of FundDual. And it is an awesome platform that takes fundraisers into a whole new direction. I'm gonna let her jump in and tell you all about FundDual because there's nobody that knows it like the founder. So hello, everybody. I'm really excited and grateful to be here tonight to share with you some really disruptive, amazing new technology that we've developed as a result of being in a nonprofit and having to raise money and knowing the pains of raising money. And we have developed with my daughter FundDual, which is a gamified, disruptive, democratized fundraising platform. I wanna tell you a little bit about my background. I have a PhD, I'm really an anthropologist, sociologist. I have a background studying what motivates people to get involved in something. And also the neurochemical and psychological system that we have that motivates us to negative behaviors, such as addiction to violence, which we are as human beings, we're also addicted to social media. But at the same time, there are powerful motivation systems within humans that motivate us to get involved in fun things and to do good to other people. We get a reward system, an amazing neurochemical rush when we help somebody else. It gives us a high. So it's what you probably, because you're in the nonprofit space, you get really great rewards by helping other people. We also have fun when, and we get a neurochemical rush when we laugh, when we do something fun, when we create, when we work with a team to solve a problem, that's really motivating. Competition is a huge motivator. If you think about sports, business, I'm a big Broncos fan, and whenever the Raiders come into town, I get so passionate. It's very motivating when we win and we beat the Raiders. The competition actually motivates people to get involved. In the fundraising space, we can actually have a fun competition that's collaborative where we actually raise money for a good cause. So my research led me and my daughter to create FundDuel because we saw that there was a real lack of innovation in the technology sector. If you think about it, GoFundMe has been around for about 10 years. Kickstarter, Indiegogo, Classy, all of the big fundraising platforms are 10 years old. Now in the tech space, that is ancient. And GoFundMe is a model that is a click and donate. I've got a crisis. I'm an individual and I've got a problem. Can you, it's a beg and donate protocol. And that doesn't work well for organizations. Now I just wanna tell you where the fundraising, fundraising sector is going. You as a nonprofit leader need to pay attention to what's happening in the marketplace. With COVID, everything has become virtual. Ha ha ha, yay, Dorell. I'm going, so if you don't mind, I'm gonna keep going. Please continue, please continue. Thank you, Dorell. So what's happening with the trends? What the CEO of Classy has mentioned is that e-commerce took over the brick and mortar retail space. If you can see what's happened, especially during COVID, the people that were building shopping centers had no idea that within a few years, 1500 malls in the US were gonna be shut down. That's because e-commerce took over. You've gotta pay attention because the same thing, the same trend is happening in the fundraising world. Everything is going online. 60% of donations are made on the phone. The trend, you should see that, Omaze is doubling year over year and the business for GoFundMe is 300% year over year. It's just escalating. And what I saw this last year during COVID is there was a huge panic going on with nonprofits. I saw personally many nonprofits panic. They were paralyzed. They didn't know what to do with their fundraising events that they had already planned. And many of them shut down after years and years of working because they didn't adapt to what was happening. Well, this trend that happened with COVID in virtual events is continuing today. And so I wanna share with you what we've done with Fundool and some of the massive success stories we've had and why it's really important to work with us because we expand your donor base. We give you massive visibility on social media. We increase your donations and we actually, your corporate partners will love us because they get exposure all over social media. So I'd like to share with you a few of our really wonderful success stories. So... Hey, it's Linda. Thank you so much for being here. I apologize for my turn this for everyone. I'm glad Eli's here as well. This is our first time out and boy, did I run into technical issues and then I had people knocking on my door. I had all types of stuff going on. I was like, oh, and I'm so glad I have Chris. He called me to let me know at six o'clock. I was all tied up in that to just get my little scissors and cut myself loose there. So thank you all for being here. We are so honored to be here representing TechSoup Connect Illinois. For everyone on this call right now, Linda is phenomenal. I know she's been telling you guys a little bit about Fundul but Linda, before you move forward, just giving the witness from the people who like me are champions of Fundul. Let me just share a little bit about how we met and how we came together. And we got to making sure that people understand how critical this is, especially Eli. This organization buddy is the left leg of what we're doing here at Ford TechSoup Connect in Illinois. Fundul is a major player in regards to taking new technology and gaming technology and applying it to the fundraising element. It's nothing like I've ever seen anything like this ever. And so what I wanna do right now I'm gonna play a Fundul video. So you guys can be able to get more essence in regards to how dynamic this fundraising platform is and why CSI Foundation chose it as its foundation fundraising platform of choice. It's just phenomenal. So hopefully I'm gonna do this right. I'm gonna do the screen share. Eli, I don't know if you have controls if you can help me here, but I'm gonna try and do this. I have a video cued. I guess I just show my full desktop. Let's try it this way. And you guys, so I hope you can hear it and everything, here we go. Revolutionary Gamify Fundraising website. Competition, challenges, live virtual events and real-time online options to make fundraising fun and exciting. Sponsors love us because of how much we help grow their brand. How does it work? Instead of just asking donors to give directly to your cause, we turn it into a game. Donors give through a team that is raising money for your cause. The team that raises the most money wins. And that's not the only way to play. Each team can also set up a challenge. Teams ask their players to perform a video or photo challenge and post it to the team page. They can then share their challenge on social media and their friends can donate to the cause and team through that challenge. The video or photo that brings in the most donations wins the challenge. Through the excitement of competition and social media sharing, your donor base will grow exponentially as more and more players join the game. At the end of your campaign, Fundadul will provide your organization with all the new donor data to electrify your future fundraising. All the money raised from each team and from all the challenges goes to your cause. Yay! Sponsors will have their name and logo displayed on the campaign page. They can even sponsor a team. Anyone who can donate will think of themselves as members of that team. What a great way to generate brand loyalty. Think of suffering. Okay. I just heard from my coordinator, Brooke, that you guys could not hear or see the video. So Eli, can you help me out here, buddy? I'm trying to run a video. We could hear it, but we couldn't see it. Yeah. Oh, you can hear it, but you couldn't see it. Okay. I don't think Eli is... He was here. I don't think he's here anymore. Oh, no. Did you press share screen? Chris is on. Chris got her screen going before. Okay. I just texted Chris. She didn't get back to me. Chris, are you on in the room here? So she's missing too. That's... We can not... Well, Linda was going to share anyway. So let's just have Linda. Yeah. Go ahead, Linda. Keep going. And by the way, I don't know if you met Brooke before, but that's Brooke Bennett. Oh, yes. You're in our facility. Okay. Very good. Now I tested this out and now I'm... Oh, here we go. Here we go. Oh, shoot. Come on, come on. Okay, share. Here we go. Can you see this? Here we go. It's interesting that you only see part of the screen. Well, that's funny. Can everyone see this? Yes, we can. Sorry, I was talking and I was on mute. Oh, all right. You know, there's also, Linda, that we're going to do this multiple times. So this is not going to be the only time we do this. Well, it's not going the entire page and I'm trying to figure out why I can't... Well, it looks like the entire page to me at least. Are you seeing scrolling down now? Yes. Okay, cool. Well, this is very odd. It's not like Zoom. Yeah, yeah, I know. That's a little thing too. All right. Let me just explain that we use team-based competition to raise money for a good cause. This is a mock-up of one competition that we're going to be doing on the own network. This was a producer of American Idol, Ron DeShea. He saw our fundal and he loved it. And so what you see here are... I'm right here. And so these are actually celebrities that are paired up... Yes, and I answered it. Major corporations. Hi, Chris, we can hear you. Maybe you need to mute. And so we've got Justin Bieber paired up with Amazon. And how fundal works is that it's not just about the power of celebrity and corporate partners. And what we do is we democratize fundraising. We actually use the power of celebrity and corporate partners, but we can also allow people to join the challenge. And when you join the challenge, let me show you what you see. This is what you see. And this is what we're mobile optimized. So on your phone, you can select a photo or video or YouTube URL. And this is taking the selfie and you publish it to fundal. And when you publish it, right here, it's going to appear under one of the teams. So this is so strange. I have to keep going off the screen to show you how this works. I'm going to show you another duel. This is St. Jude Research Hospital. It's done. So you see the results at the end. And what you have here is the leaderboard. And this actually happened. We raised 151,000 and we put this together in one week, actually about two weeks. So we put this together. This was a canceled event. It was going to be 500 people in a ballroom. What they did for the team captains is that they used these wonderful media personalities in the Miami area. What's stunning about this is it was so successful. So we have a really fun challenge. This campaign went to over 400,000 people used this campaign. Imagine this was going to be 500 people in a ballroom. Now you have 400,000 eyeballs. This went all over the Caribbean, all over the world. There has not been a campaign that we have done that has not gone to different parts of the world. It's really stunning and amazing. So now you think about these corporate partners right here, they could be on a step and repeat or in a program, but now this is seen all over social media. And that's because of the magic of this wonderful join the challenge button. What they did for their challenge. And by the way, we always have a cause video that tells donors where their money is going. It's really remarkable and wonderful to connect donors to the cause. So they know what's happening. And of course, St. Jude does a wonderful job establishing and helping families with pediatric cancer. And what they did for their challenge was to bake a cake, smash it and donate. And what you can see here is that families got involved, children got involved, youth get involved in these challenges. And what you see here is that you have these fun challenges. I don't know if you can see this, but this was really fun. So it's fun and it's shareable. What's great is that you have instant shareable, shareability and you like this video by donating. Each one of these is its own page. So you can see this is its own page and it's shared. And this belongs to this person. And so this is where they see where they're at. And on each team, we're on the Gloria, our DAS team, it shows where it's ranked by where you are as far as your donations. If you're number one, you're 450. So you can see that this was a massive success for St. Jude. And last year, we raised over 1.2 million for them. We even have cases where a corporation like Disney can raise money for your organization. The goal of Fundul is to have corporate philanthropy help you to raise money for you. In this case, Disney was raising money for Wounded Warrior. And they had the characters of the movie as team captains. And so as you go, I'm a Chewie Baca fan. And so what they did is they had a trailer for their movie. They had prizes. Prizes are very motivating for people. It's unbelievable what people will do to win a prize. And they had a challenge to dress up as the character in the movie. So you can see here that they are a character in the movie and they're getting donations on it. What we are doing is democratizing fundraising in the same way that YouTube did with music. If you can remember, it used to be a privilege of giving. It was a privilege for people to be able to access the record companies. And then YouTube came along and made it and allowed it for everyone to be involved. What the ALS Ice Bucket Challenge proved is that the people, the masses of people can be very powerful with a fun challenge. They raised $115 million in just two and a half months. So I'm gonna go down here and I hope that you're gonna be able to see this. We've had some really wonderful, amazing, amazing campaigns for all kinds of different causes. I'm gonna just see how this shows up. And I've got a, okay, what happened? Are you guys with me? I'm all here, all here all the time. Did you see different screens? It looks like the connection may be a little slow as well, but I'm looking at the screen, pink, sponsored. Okay, so you haven't seen any of the other? Nothing's changed. Oh my goodness. Wow. Yeah, it should have. I don't know why it didn't. Yeah, yeah, because I'm changing. Let me try to do something else. Let me try again. Thank you, Linda, for bearing with us on this. It's a first time I've seen all of us. Okay. Here we go. Let's try this. Parents, I don't know who you are, but thank you for being here, sir. Okay. All right, you can see this one. It's a very strange way of sharing, but anyways, what we did, this is a small cause in, and this is a really remarkable case study and they had incredible results. This woman has an equestrian cause in Jackson Hole, Wyoming, which is a therapeutic writing cause. They help special needs kids have experiences with horses. Every year she's done the gala. Now, so many people have tried to go back to the gala after COVID and it's a lot of work, a lot of planning and a lot of cost. What she decided to do was to go with Fundul and not do an event at all, not spend the time, the money, all the resources, the labor in doing a gala event. So what she found is that within one month, she raised $301,000. This went all over the world. She had hundreds of new donors and the engagement that she had with her corporate partners was amazing. They gave more than they've ever given before because they had high visibility. You can see here that we have different banks that got involved. The Bank of Jackson Hole participated and they raised 85,000. There was a real rivalry between them and the Board of Advisors team. And you can see that the Board of Advisors raised 86,000. They had a really fun challenge and it was remarkable. She said that she would never go back to doing anything else but working with us because this was so successful. It was so easy. We branded the page for her and she loved it that we took a success fee on the back end but we didn't have any cost upfront. And so she loved it. This is all about social media and social media sharing. Now let me see if this will allow me to scroll down and you can see, oh, hang on. Let me go to Bank of Jackson Hole. Hopefully this will catch up. It's moving, it's moving for us now. Okay, all right. So what you see here is you see these are the selfies. This is taking the selfie, sharing it on social media and this particular one raised 25,000. Now we didn't have a whole lot of time to put this together but just imagine if each of the employees, these are some employees here that got involved. They raised 10,000. So this is not just about a corporate check and the C-suite of a company getting involved but this is about the employees getting engaged. And that is something that is really happening in the world today. I'm gonna try again to share another page so you can see I missed. Yeah, every time we go to another page, I have to go out of sharing and then go back into sharing. Can you see this one? Yeah, there we go. So what I was telling you is this is actually an individual's page that joined the challenge and they're sharing this on social media and it shows where they rank on this particular team. So this is the smash a cake to smash cancer. And I'm gonna go back to it and go back to the, oh shoot, there we go. Hopefully, can you see this? You can see it in the video. I'm so happy. Me too. Okay. Very, very different. So what we have here are, these are the media influencers that I talked about. And this was the St. Jude event. We actually had a virtual screen on the page that was embedded for their virtual live stream. So you can just watch it right there, see what's happening to the leaderboard. What's fascinating about St. Jude is that they did auctions as well and we outperformed any auction that they did. There's an interesting fact and auctioneers will tell you this, that there's diminishing returns on the auction. Even though we do offer auction and we have silent auction, it's people aren't interested in trips anymore, especially during COVID. They're not interested in things and the new generation doesn't care about auction. Now the older people, that's very familiar to them. They will still engage in that, but people are getting donor fatigue and Gala fatigue. And every time we did something with St. Jude, we massively outperformed their auction. In this case, they didn't even do one with us because they realized, you know what, the fun duel is actually way more successful. We get, this is the particular campaign that had 400,000 views. And the donors were just thrilled that corporate sponsors, I mean, so here are their corporate sponsors. And you can see that having 400,000 views was amazing. And then they have the video. This is the cause video. Hopefully you can see that, I have to always check, okay? So what I also wanna show you is, I'm gonna go to Gloria Erdaz's team. She was a TV personality. So what's great about getting media personalities is that you'll get them to shout out about it on TV and radio, which is a great idea. And so this is the particular video I was showing. It's a show. It's matching the game. How do I read it? Why does one do it? One, two, three, two, four, five, six, seven, eight. You can hear it. It's on you. How do I read it? So it's easy. So funny is shared 25 times more than any other content that's shared on social media. And that's why we get a rise. We get a neurochemical rise out of fun. And we love to have fun. So this is a magnificent way for you to get your cause splashed all over social media. Other people say, oh, we use social media, not like this, not where you can get 400,000 views of an event that we put together in just two weeks. And these corporate partners, I'm telling you, they were thrilled, they loved it. So we have some wonderful global events coming up with Nelson Mandela concert, where we are gonna have everyone come to the stadium. 80,000 people will come to Wembley Stadium. We are the platform of choice. We use a QR code. They join a team. They donate, they raise money for a cause. They can win prizes to go onto the stage. We do a sporting event and we have a partner in Brazil who's working with 16 soccer leagues to raise money for hospitals and medical care for soccer players that have been injured. So the possibilities of this are unlimited and it's super exciting. It's amazing what is happening right now because of what we have created. So I would love to just take any questions. I don't know if I've talked too long, but I am pumped up. We are a solution that will help you. And please do not go back to your old traditional ways because the world is changing. And if you don't change with it, you're gonna get left behind. So that's my final style, though. Awesome. Thank you so much, Linda. That was phenomenal. I know it was spontaneous. In fact, you were supposed to be toward the end. I know. You were being in the front. Yeah, you didn't go up, so. Well, it's not just me, though, but Chris had a presentation, a PowerPoint presentation. She simply could not get loaded. So we didn't have the slides for her to actually do her part, which is really talking about all the old traditional ways of fundraising, which is how we wanted to open it. And so, you know, hey, we must be up to something very good with this because look at the challenge we had, but we're gonna be all right. Again, it was our first dry run. We made it late because, well, I told you the strategy behind that. But I really think that is phenomenal. This is my first with you in this capacity as well. And yes, you are definitely the choice. Sorry, Dana. Linda Williams on that note. However, we do have Mr. Stewart present. I know everyone else in the room, but if Tara Stewart, if you have any questions or anything, we'll love to hear your comments about what you think about fund doing. And maybe I can open your mic and I see here. Yeah, Darrell, I don't think everyone can talk because they have to be a host or presenter. Yeah, understood. Okay, well, I did open his mic, but it's open. If you have some questions on the, if they can put it in the chat. Yeah. I'm not sure if you can ask questions there. Nora is having trouble seeing the event. I'm not sure what's, I'm asking her what, if she can see it or what's going on. She said, when does it begin? And we've begun 30 minutes ago, so. Well, I think we ought to do this again. And now we've got kind of the gist of it. Yeah, and we've broken the ice. And what I want to do is, Linda, let's put together a schedule where we can do our own small dry runs with it before we really push forward with the. We tried to do that today, but, you know, they didn't allow us to do it. Yeah, yeah. I think there is a way to set up a temporary site as if we're going to do the actual live presentation. And since it's the same format, we can build it up that way. But that's something that we just need to practice. Well, I know that Terrence has a really good cause and I'd really love to get connected with him. And share with his board or whoever he's involved with. And, you know, what's really nice is to put together. Yeah, well, in that case. Well, some team captains, and as you're pushing out, the whole idea of team captains is powerful because you can have companies as team captains, friends. One woman in Phoenix actually had just, she got 27 team captains. She made each one of them donate $100 to be a team captain. And she raised 85,000 without a team, without a board, without anybody. She just used her friends and companies that they knew. And she was really, really pleased. She was hoping to raise 25 and she raised 85. So if you do it right and you use the tools the way you can, you do that without an event. That's awesome. Cause let's see, someone is Terrence. Hi, I didn't have any questions. I think this is a great platform for fundraising. Excellent. Wonderful. What I'm doing is I'm putting in links as well. And thank you, Terrence says. What does he say there? Drop me an email. There you go. And so Terrence, you can also go and register onto the fund tool platform with the link that I just put there, fundraising.cfcifoundation.org. And what that would do is it would let fund tool know that you were on this call on this event, as well as being able to buy you with access immediately to be able to get a review and even more detailed involved. And so where we can immediately get you active on some type of campaign strategy. So that's how it usually starts. Nora says, I think you're referring to an event from our New York chapter. I should put my email in here. Where is the chat? Oh, there it is. Okay, so. Oh yeah, I had to find it as well. Okay, I see now. Rooms, attendees, okay. Six, excellent. I think a couple of my people dropped off early, I'll send them this information. Dr. Cullen was on, she is the executive director of True Believers Community Connections. They're a great organization on the South side of Chicago. I will make sure she just dropped off a few minutes ago, it looks like, so. Okay, well, I would love to have gotten a video gun. Wow, that video would have made a big difference. It's so detailed, so oriented. Yeah, actually, when you share, you don't do your whole, you go to, when you share, it's, there's a Chrome tab, and that's what I, how I shared is, there's the entire screen, and then there's the Chrome tab. There's who I, hey. Linda is giving you the exact answer. I was just about to pop it and say, you've totally figured it out, which is to say, yeah, when you're sharing a video to make sure the audio is included, you have to use the share Chrome tab option. So that's the only way that has the audio come through. Otherwise, basically you get all the background notifications on the computer. So that's why they've restricted that way. But yeah, so Linda had the exact right answer for you. Yeah, but it's a very different way of sharing because I had to go back and forth between my tabs and see what was happening and then scroll down there instead of being able to, usually I can scroll on the screen, but I had to keep going back to the actual page. So anyways, very interesting and very different, but Terrence, I tried your email and it didn't work. So I put mine in the chat and it's Linda at fundool.com, F-U-N-D-D-U-E-L.com. So if you can email me, that would be great because I'd love to connect with you and anyone else who is on this call that wanted to raise money. Yeah, which is what it's all about. And again, we had a few hiccups, a few technical challenges this time. I had connection issues at end of late because I couldn't get connected. It's just things got in the way, but I'm sure we'll do a lot better next time and we want to do these more often. I know that our next schedule is probably for February, but there are other things that we can do before February that I believe will bring more attention to what was happening with our fundool stuff. Yeah, yeah. What was the first thing that you wanted? Is a good giving month. So I would suggest doing this again if you can. Yes. In December. Yeah, we can, I think we can. I think we pull it off and we're just making something special. All right, well, Chris, were you successfully at least getting your PowerPoint together? Chris was not able to get the PowerPoint up to do the presentation from her end. And so, wow, Linda, you're not only were your special guest for us today, but you were our lifesaver. Oh, well, thank you. Yes. Chris, are you there? Yeah, I'm here. I was checking to see, I'm not sure how it's going to show if it's going to show full screen or if it's going to, you know, show the working mode. You guys are now, I can help tell us exactly what you should do and what you want. Yeah, try the Chrome tab. I have no clue. And then on the top, when you click on Chrome tab, you can actually try to find... Okay. Yeah, sorry, just to be clear though, Chris, are you sharing from PowerPoint itself, like the desktop application or from something in a web browser? It's from the desktop. Then you will, in this case, actually want to do share screen and do the entire screen. So that way it can find that PowerPoint as well. Okay. Let me skip down here a little ways. Let me know if you can see it. I'm talking about fundraising and technology. Success? Cool. Okay. But, you know, so many times we get locked into the old way of doing things. And it's like Linda said earlier, people used to have gaolists all the time and now we're bringing them a new technology. One of the things we have to look at is the definition of insanity. It's doing the same things and expecting different results. This is about showing you ways to do more. One of the first things you need to do is to develop a year-long calendar. Decide what events or what details you're gonna have and when you're running those campaigns and keep a level of variety in your plans. Things that will affect your campaign choices. Look at the other campaigns near you. You know, whether it's seasons, sporting events, holidays, festivals and concerts. And the interest is your supporters. What do they wanna support? You know, we're not gonna have a lot of support if I have a soccer tournament and the book of my supporters are 80-year-old ladies. Some campaign ideas. If we're running real-world events, you know, there's auctions and bake sales and dinners and gaolists and dances and product sales, donations, trips, run-walk, car shows. You could do a lot of those same things in the virtual world. All right, Chris, we're looking at your whole screen right now. We can see before you click on them and all that. Is that what you wanted to do or just wanted to add? No, not really. Okay, so you wanna try and see if you can get the full screen on there. Eli, what we're trying to do is, if you notice there, there's words at the bottom of the screen that will help the presenter. Then there should be the full screen that the people in the audience shouldn't see that. But we're kind of fumbling here, buddy. I know there's a way to do it. I just don't remember. Linda, you've been helping so far, girl. I don't know what to say except we got to go through this. Yeah, yeah, she should start from the... There was a slide that said from the beginning. There was a tab up on the top that said start from the beginning. Right. You need to go to your slideshow. There you go. Okay. There it is. Perfect. Okay, one of the biggest things in your arsenal has to be your website. And so often we have websites that don't really tell people what they need to know. You know, if your website has who you are, what you do, who you serve, how you serve, and then how the reader can help. And if you have a shopping cart on your website, make sure that it's got an SSL certificate. These are probably the two most powerful words that you can have on a website. These need to be on most of the pages. And this needs to be a hyperlink so that when people click on this button, it instantly transports them to the secure donation window. When we look at technology, we have the three different varieties. Traditionally, we have radio, television, and online or print ads. Now we need to add social media into that list. These are the top crowdfunding platforms around the world. It's possible for anybody to put any crowdfunding solution on any of these platforms. But if you, for example, go with Kiss Kiss Bang Bang at the bottom, that one is specifically targeted to entertainers and artists. So if I've got a social cause for cancer, I'm probably not gonna raise a lot of money there. So Taylor, which crowdfunding you use to your goals and who your audience is? These are the top eight mobile apps in this country. These are places where people can donate from their phone, secure platforms. These are the social media rankings. Facebook is still the number one with 2.7 average monthly users, $86 million in revenue, it's launched in 2004. And again, you wanna look at the platform and visit with your supporters and see which ones they frequent. Facebook is mostly senior citizens anymore. The 20 and 30 year olds are Instagram and TikTok. So, Taylor, your presence to your audience. This is a section on writing amazing appeals. If you're gonna write an appeal letter, consider your goals, your audience, your communication tools, your timing and your past performance. Components of an effective appeal, they have a clear call to action, a sense of urgency and impact statements about what donations of different sizes accomplish. Stories are a natural form of communication and have been used for thousands of years. There's a reason. They allow us to feel by creating an emotional and sometimes a physical reaction. Teardrucker movies and suspense novels, they're proven to be easier to remember. And they're more likely to be shared which is important for spreading your message. When it comes time to make the ask, after you ask the money question, he who speaks next owns it. So, when I ask you for that $100 donation, if I speak next, you're gonna get off with not paying. If I sit and wait patiently and you speak first, chances are I will get money. So, when you ask for the, make sure you have clarity, specificity, urgency and your messenger, how's it being delivered? Make sure you're called to action as highly specific, feasible, have it as a first priority, be free of barriers and be filmable. Be filmable means that you want other people to be able to see themselves in the action role. You want people to be able to see themselves helping somebody across the street or fixing a meal for somebody or hanging somebody's shutters or sweeping snow or whatever. But they need to be able to see themselves in that role. Statistically, there are more likely to give at a higher donation level. We all get so many emails it's real possible to get lost in the email box. Your email has to be visually appealing. Remember that giving is personal. Show the real impact of a potential gift. You know, what does $10 buy? What does $100 buy? Provide a feeling of connection to your charity and make it mobile-friendly because probably 75% of all donations now happen on a phone or tablet. Suggestion for your next appeal from the subject line, salutation, interesting help and the first call to action, how they can help. A second call to action and a PS. Beyond your appeal, make giving easy. Keep donors in the moment of giving and start your relationships off right. Part of keeping them in the moment of giving, yes, the more you can convert to monthly donations, the more money you'll raise. You know, if I'm gonna give $100 a year or $10 a month, as a charity, I want that $10 a month because it puts my cash flow in a better position and ultimately I get more money. Sponsorships, Zoho Corporation has crafted a marvelous suite. The suite has probably 45 or so different apps. Everything from bookkeeping to CRM programming, scheduling, inventory tracking. It has all the apps necessary to run your business and it does so much more affordably than many other programs out there. One of the advantages to Zoho is all of the apps can communicate with each other. So if I enter Jane Doe in the CRM portion, it automatically makes her available for bookkeeping and invoicing. I don't have to re-enter her information. It's a super program. Amazon Smile and eBay for charity are two programs that all charities should participate with. All you have to do is once you are enrolled, publicize to your supporters that when they shop on these two places, if they will shop through the Amazon Smile program or through the eBay for charity program, your organization will receive a donation. This is at no additional cost to the donor. FunDual, we talked about at length. Next meeting we'll be talking about fundraising in 2022. How do you write a year's plan? What do you put in it? That's it. Questions? Well, what do you think, Linda? You've got a great tech soup is amazing. And I think Terrence found out about you through tech soup. And so I would really mark it through them. I think you need to get more people here, but I'm glad that there weren't more people. So Terrence, you're a champ, Terrence, for hanging in there with us. Unfortunately, we weren't able to practice and see how tech soup technology was, but we've got, the world is our oyster and let's get more people on next time and share with them. The next time, what we didn't do is we wanted to see how many people come with just the tech soup marketing as well. Again, it's late six o'clock, after hours per sale on the Friday, where people really have to be caring about the extra. That's one special thing about Terrence being here. It shows he really needs care about the work and education. Friday night, I wanna cut out and do something fun. So Thursday and Thursday evenings are great and they're a better time. And so that's what we're gonna be targeting those Wednesdays and Thursday evenings, as well as we have a lot of other marketing activity that needs to happen behind these that didn't happen as well. So, as you can see, Chris and I retry, we just fiddled with it and fiddled with it. And we know Eli is so busy as well, we just need to work on our technology and getting it to where it's needed. Advertise on Facebook, but also just ask people to come and get involved in. You'll do great. I'm sure we will. And you can see Brooke had a few people come with this as well. That was a good chip off the old block, even though it was my thing. Thank you, Brooke. As always. That's just fabulous. Well, on that note, it's coming to the top of the hour. I think we've reached the end of the evening. Brooke, go ahead. Oh, I'm just saying, yes, it'll get bigger, you know. More, we'll put more energy into marketing ourselves. So thank you, Linda, for your time on this one. Yeah, you got. And I'm sure next time we'll get it together earlier. And now this is like a dry run. So it was good. Yeah. And we'll have to talk about Mandela and other great things. Yes. Super cool things. I'm calling you and Dana. Yeah. All right. Excellent. Thank you. Thank you, Sarah. Have a wonderful night. Have a great night. You're all in this. It's an opportunity. We're very full of that. Okay. All right, I'll call you later. All right. Thank you, dear. Bye-bye. I'm hungry. Bye. I hear you there. All right. Bye-bye.