 It's gonna be live on this channel and what it is, it's the day in the life of a digital marketer. And what I go through every day, from the time I get out of bed to brushing my teeth to taking a shower, the shower scene is PG, don't worry about that. But everything I do in a day, so you can kind of see what happens and see what my plan of action is each day. Cause that can vary drastically. You know, what my plan when I get up every day is and what really happens are two different things. But I try to stick to plan and part of my plan today is to do this live. And we're gonna talk about the four places that you've gotta be, you've gotta be if you're doing digital marketing, okay? And I'll tell you how to get there and why you should be there and all that good stuff. But before we get started, don't forget to subscribe, hit that subscribe button down there. Turn it from red to gray and I turn my head because there is a iPad, what is it? Right here, there's an iPad right here and I'm watching y'all's comments there. So make sure you're putting them in there, okay? Make sure you put the comments in there or I've got nothing to watch. But anyhow, hit that subscribe button, don't forget to ring the bell. I just like that bell, I really do. My wife hates it, hates it, says it's just too noisy. But anyhow, do me a favor, turn on all bell notifications so you're notified each and every time I go live or if I upload a video, I've been uploading Monday, Wednesday and Friday every single week and I've been going live Monday, Wednesday, Friday and Saturday and I'll be doing that this week too. So welcome every day, I'll talk. So welcome everybody, good to see you here. I know I'm gonna have some construction in the backyard today, so if any of that noise happens, I apologize in advance, it's the way it is. But I wanna get to know you, so it's really important guys, whether you're live or not, if you're live, you've got this chat section right here you can use and if it's not live, if it's a recording, you could use the comments section but I wanna get to know you guys. I love talking to you guys in the comments, I love talking to you in the chat, I love getting to know who you are, what your problems are, what your successes are, let's celebrate your successes here too, I think that's very important. But most of all, get involved guys, don't just like, I'm taking a course now, Casey Neistat's course and I take courses all the time and I already make a living and my bills are covered and all but I wanna learn more anyhow but I'm taking his course and they have a comment section and I'm in a 20 group with people from around the world and it's just pretty interesting to get to know these people and I talk to them and I look at what they're doing and they look at what I'm doing and we're all making a couple movies together. So no matter what level you're at, you wanna get involved, you wanna talk to people, okay? Super important that you do that, super important that you get involved. So let's jump right into the material today and let's talk about why this stuff is important right now. If you're browsing social media, the odds say that you're probably doing it on your phone. You may have a computer and I have a computer I'm looking at right now but if I browse social media, I almost never browse it on my computer. Chances are you're always going to choose the phone, okay? According to SEM Rush, this is pretty interesting, 280 million Americans, that's 84.2% of the population in America use their phones to access the internet and that's in the United States alone. So worldwide, God, I don't know what the numbers are but they've gotta be huge because I think in some of these third world countries and up and rising countries, they use a phone for almost everything. They don't even use laptops. So it's really important. So if your advertising strategy doesn't involve mobile platforms, man, you're missing out. You really are, you're missing out on millions of opportunities to raise awareness of your brand and boost your revenue. So why not give some advertising to that mobile platform, okay? So let's talk about what mobile platforms are and the top four mobile ad platforms to try in your advertising strategy, okay? So we're gonna go through each one of them. We're gonna talk about why they're important and how they may be different for your business. Every business is a little bit different, okay? So what are mobile ad platforms, okay? Well, first off, a mobile ad platform is a network where you can publish digital ads that display on mobile websites and apps, okay? So most of these platforms let you choose from pricing models like cost per mil or impression, which is called CPM. So how many million people actually see your ad and cost per click or CPC? Now, the top four mobile platform, let's get right into this. We don't wanna waste any time. Number one is the Facebook ads manager. And I am not on that right now. We'll tell you, but I spent, I can't count millions of dollars, I don't know. I spent a lot of money on Facebook ads. Despite its name, Facebook ads manager manages more than just ads from Facebook. It handles Instagram ads too. Ads manager appear in Facebook and Instagram feeds. So when you put an ad there, you're gonna be in two areas as long as you choose to do so. And often these designs similar to other platforms and other posts. So if you can design one for Facebook and Instagram, you can probably use something similar for another platform. I wanna make sure you guys can hear me. So make sure you do put in that chat section that my audio is good. I mean, obviously the sound is going out, but I wanna make sure that it is loud enough for you guys. And let me switch my screen here. There we go. And I wanna make sure it's coming through here. Yes, it is. Okay, it's coming through on my little iPad right here. So that's good. Okay, so the ads formats available on Facebook will include all of these. Okay, and I wanna go through each one with you. The first one is a boosted post. Now, when you do a post on Facebook, it may give you this option. It may say, would you like to boost this post? I don't like to use it. I've never gotten anything out of it, but I wanna tell you about it. Okay, some people do use it. I don't think I can target it the way I want. It's really a Facebook or Instagram post converted into an ad. So odds are, if you've posted something on Facebook, you didn't design it for an ad. So I think first off, you're trying to kind of go against the grain there. But I wanna tell you about it because it is an opportunity for you to advertise. And it may work for you. You've gotta try it and see if it works for you. The next type is an image and video ad, okay? So an image or video paired with a link to your landing page. Now that landing page could be a sales page. It could be a cartridge page. It could be, and if you don't know what cartridge is, look down in the description. There's a video that tells you all about cartridge. You need it, trust me, you need cartridge. But anyhow, it could be your website. It could be all kinds of different things, but basically it's just an image or in a video ad that is paired to link to your page, whatever that is. The next one is called a carousel, a carousel. Now this is a series of images and it can be up to 10 different images or videos, okay? With links that you can swipe to browse. So it kind of draws people in because there's a lot of stuff there. And there's pros and cons to having one image versus a carousel image. You gotta try and see what works for you. I know a lot of times you come on these lives and you wanna know just the answers for you, but everybody's situation's different. Everybody's brand's different. Everybody's products are different. So you've gotta pick what works for you. The next one is called stories or Instagram TV. Now advertising content that you can upload to Facebook or Instagram Stories or Instagram TV, IGTV. So that's the next one you can look at. That's really a good way of getting your message out there, a lot of people are looking at them. The next one is really business. It's business and you let people know it's business up front. The other ones may be a little cloaked in trying to look like a post, but this one here is business. And it's the shop collection. Product advertisements that link directly to your Instagram or Facebook shop. So it's bringing them to a shop where you actually have your products. And this can be digital products. This can be physical products, it can be any of them. And if you have any questions on any of this guys, please, please, please. Paul says, good audio. Thank you, Paul. Please put it in the chat section. If you weren't here in the beginning, I do wanna let you know that today I am actually involved in a course with Casey Ninestep and I'm filming a movie. He calls them all movies. He doesn't do any videos. Everything's a movie to him. And I'm filming the day and the life of a digital marketer from the time I get up in the morning to the time I go to bed at night and what my plan for the day is and what actually happened that day because those can be vastly different. So you guys are part of that today because I'll be talking about this in here. So yeah, it's something to think about. The next one is instant experience. Now what instant experience is, is it's a full screen ad experience with multiple images and links. So one of Facebook's standout advertising features is its dynamic creative ads. These ads actually test different combos of copy and images with specific audiences. Then they display the highest performing results to people who resonate with them. Now when I do Google ads, which I do, they kind of do that for you because once one of them starts performing it kind of just pushes all your traffic to that one and it stops pushing it to the other ones. So though they don't say they stop all the other ads they kind of really do. So there's different kinds of ads you can do in there. You can do like a sponsored one and anytime you do an ad, understand you're not gonna be able to fake people out because it's gonna say sponsored, okay? Carousel ads look a little different on Instagram instead of showing like many links all at once. They act like, I don't know, a multiple image Instagram post. The four dots right below the image show that you can scroll through so people understand what those dots are. Now the next one coming up is one of my favorites. Doesn't mean it's the best one for you, it's just my favorite. And that is Google Ads. Now when you think of Google Ads you may think of well that's just when people are doing search. No, it's all kinds of stuff. And let me go through that with you for a second. Google Ads also has the name that doesn't tell the whole story, okay? Because the platform manages ads on Google search results, websites, apps and they all use the Google ad network and YouTube. So Google Ads is really YouTube ads also depending on where you decide to have it show up. The platform offers several different formats. Let's talk about the first one. The first one is search, okay? And that's what we automatically think of is Google search ads, okay? Now search ads are ones that appear above the search results for a relevant keyword and you'll see those when you're searching online the ones that are sponsored right above everything else. The next one is called shopping. Now shopping are product ads that viewers can shop through the Google shopping menu that appears at the top of the related search results, okay? So that's the shopping ones. The next one that we're gonna talk about with Google is display, okay? Display are visual ads that appear on websites and Google platforms, okay? So they're actually a display ad and image or something like that. The next one is apps, okay? Advertisements for your app in the Google Play Store, Google search and YouTube. The next type of ad that Google has, which I really like, you know, if you're a business in a particular area and you want people in your area is local, ads for advertising your business in a local area that appear on Google Maps. It can be Google search, the Google Display Network and also YouTube, which is kind of cool because somebody's watching YouTube and they get a local ad based on where they're at in the country, which is kind of cool. And the next one is called discovery. A discovery is like when somebody is searching. So that could be shown on YouTube. So maybe they're searching for, I don't know, recipes to make a cake and then the ad comes up for a local bakery or something along those lines because they know that that's part of the discovery you're doing. You can also find it in Google Discover and also the Gmail feeds. So you know, you're opening your email and it's sending you ads in your email based on this AI, automatic intelligence. So that's something else to think about. And then the last one is video ads. This is the one people are most scared of because they don't want to get on camera or whatever, you don't have to get on camera but video ads work very well. I've done a lot of video ads and they're clickable elements that play before, during and after YouTube videos. Now, Google's top advantage is its sheer scale. Think about this. It has more than 90% of the US market share for mobile search. So if people are searching, probably going on Google and the Google display network reaches 90% of worldwide internet users, 90%. Some countries have them blocked, okay? But for the most part, 90% of the entire world. Plus Google ads cover search results and Google platforms like maps, apps, websites, all that stuff. And that's where people go. They just go to Google. It's the way it is right now. It could change. Nothing is forever, okay? Look how Google search or shopping and search ads appear when you're searching. Look at them and see what they look like. What do they look like to you? Are they inviting? Are they exciting? You know, what are they? Okay, so businesses who pay for Google search ads really get the prime real estate. If they know the right keywords to target, okay? And that's a whole other video. That's a whole other training is how to figure out these keywords. The thoughts on the carousel type header for webpage. Also, is that something you do on your YouTube homepage header? I don't do it on a YouTube homepage. However, I do have a carousel of my products at Survival Cave Food. So if you were to go to Survival Cave Food, you're gonna see a product up there. Maybe it's ground beef, maybe it's chicken, pork, whatever it is. And you can click through and look at all the different images. So I do use it there. I do like it. I am not fond of carousel ads on Facebook. Now, the reason I'm not fond of it is because it hasn't worked for me. I've tried it and it hasn't worked. Doesn't mean it won't work for you. I'm just telling you, I think it's confusing. I think it's too much info, so I don't use it. But that doesn't mean, I mean, obviously somebody's using it or it wouldn't exist, but it's just not me. So you gotta try it on your own, see if it works out. Next one is Twitter. And I'm not a big tweeting person, okay? But I want you to know about everything. And I want you to know about all the opportunities for you. I don't wanna just give you what I do, though I do try to give you all the things I do that are successful. Now, Twitter compared to other platforms on this list is really a whole lot more straightforward. All ads you create through this platform appear on Twitter only. That's it, okay? So that's all you're gonna get, Twitter ads. Some of the formats they use are, let's say promoted ads. Promoted tweets and specially formatted in feed ads like carousels as well as Twitter moments which are curated tweet collections. The next one is follower ads, all right? So these are prompts to get people to follow your account in the Twitter feed. Who to follow section and Twitter search results. So when you log into Twitter and you're seeing all these people, there's suggestion you follow them, a lot of those can actually be ads. The next thing is an amplify ad. Now an amplify ad are pre-roll ads for Twitter amplified videos and sponsored amplify publisher partnerships. That sounds complicated. I'm trying to make this as simple as possible but basically they try to get your info that you're already doing out in front of people a little bit more. The next one is called Twitter takeover. Now Twitter takeover are premium ads that appear at the top of Twitter's timeline and explore tabs, okay? So you're kind of taking over their feed and I guess that's why they call it Twitter takeover. Next one of course is Twitter live. Twitter live or promoted live streams for events like let's say you're doing a watch party, something like that. Maybe you've got a new product and you're doing a product launch. That's where that will come into play. Now check this out. I thought this was an interesting statistic. As of, excuse me, as of 2021, third quarter. So that is not through the end of last year but pretty close to it. Twitter has 211 million active users. Since Twitter only uses its ad network, Twitter ads are your only shot at reaching this worldwide audience. So if you wanna get in front of Twitter people, you're gonna have to use their platform for that. There is no other way around it, okay? It's just something you're gonna have to do. All right, so check it out. Next one on my list is number four. And you know, I told you 90% of the people are using Google but that doesn't mean that the other 10% you shouldn't check out. The next one is gonna be Microsoft ads. Microsoft is the owner of Bing, AOL and Yahoo. There are people using Bing. There are people using AOL. There are people using Yahoo. What they are, the Microsoft ads, they manage the ads that appear in the Bing, AOL and Yahoo search results. And of course the Microsoft ad network. These ads are similar to Google search ads but they have unique features and ad formats. So I wanna go through those real quick. The formats for Microsoft ads include an app install. So ads for installing your app. So maybe you've got an app that you want people to install that direct the user to the right app store for their phone, Apple app store or Google Play, whatever it may be. And the next one is gonna be called expanded text. Now these are text advertisements that appear in the search results. So that is when somebody search and you're gonna see an ad in there. It's gonna be a text ad. The next one I wanna tell you about for this is dynamic search. Now these are expanded text ads similar to what I just said but they target search queries based on your own website content. Pretty interesting stuff. Next one up there is gonna be Bing smart search. These are text ads with landing page previews that appear in Bing smart search. And they have another one. And they got actually several more. They got Microsoft audience. Now these are ads that appear in the Microsoft audience network, Microsoft native ads for websites like outlook.com and MSN. They're all targeting your email guys. Just realize that, realize whatever you're putting your email, they're seeing it, okay? They couldn't be targeting it if they didn't see what you're doing. The next one is gonna be multimedia ones. These are visual ads that appear in the top bar or side of Microsoft partner search results. So these are partners of Microsoft, okay? And they're gonna appear on these other web pages. Next one is product ads featuring an image, product title and price. So they're going right to the heart of this thing. They're saying, hey, I've got this widget. Here's what it costs, click here to buy it. They're really direct ads and they're good ads because you only pay when somebody clicks and they're not gonna click unless they're really interested in what that product is. And then of course the last one on this list is responsive search. These are search ads that match the titles and descriptions you provide to find the best combination. So that kind of encompasses all of them. Now, while Microsoft ads has a much smaller search market than Google, it lets you target audiences less likely to use Google platforms. Plus, and that could be an older audience. There's a lot of older people that don't use Google. They grew up on Microsoft stuff and Bing and Yahoo and all that and that's what they stick to. Plus it tends to be more cost effective than Google ads. Since they know they don't have the majority of the people, they charge you less. So that's a pretty cool thing, to be able to get cheaper ads. So don't put them aside just because they aren't the biggest. So how do you use the right mobile ad platform for your business? That's probably the question you're asking yourself at this point. Let me first make an important point. You don't have to stick to one mobile ad platform. You could try all of them. You'd be better off targeting ads on multiple platforms so you can cast a wider net. As you learn, each platform displays ads in different places. So you should mix and match according to your audience's online behavior. Now in the beginning, you probably won't make money because you're trying to figure out what doesn't work. But along the way, as you're figuring out what doesn't work, you're also gonna hit upon what does work, okay? So that's how you figure out what does work. Advertising online is kind of different. You spend money to figure out what does not work. But you also are left with things that do work. So you want acquisition, you want traffic acquisition. You wanna check your referral sources by typing in referral in the search box above the bottom of the section. Here's where you can experiment. You can double down on the platforms that already send visitors your way. Or if you think you could target a new audience, you could try advertising on platforms that don't send you as much traffic yet, yet, okay? So you wanna build up the traffic for those platforms. After choosing your mobile ad platforms, keep an eye on your ads performance. Do you have a good cost acquisition? If you find yourself spending more of one platform than the other platform and earning less money, well, you may wanna change that. Make sure you're using the right one in the first place. You might need to search if you're not seeing great performance even after optimizing your keywords. So you gotta seal the deal, okay? With mobile-friendly landing page. You gotta have great landing pages. It's super important. The landing page your audience visits after they click, your ad matters as much as the ad itself. I see so many people saying, well, I ran an ad that didn't work. I said, well, tell me about it. They said, well, I ran an ad and tons of people clicked but nobody opted in. Nobody bought. Well, that's not the ad's fault. That's your landing page's fault. So that's what you gotta work on. Don't stop that ad. It's working. If it's getting clicks, make sure that your mobile ads send viewers to a mobile-friendly landing page with clear design and copy. It's easier to build a mobile-responsive landing page when you're using mobile-friendly landing page builder. And I tell you the best one to do that in is Cartra because you can switch back and forth when you're building it to see what it looks like and to see how it's gonna look on the mobile device. And I highly suggest that you do that. Let's see here. Paul, Paul, Paul, what's going on, buddy? Thank you so much for participating. I do appreciate that. Woo, he's got a bunch of stuff here. Let's go through Paul's stuff. He's got all kinds of stuff. Any thoughts on offline platforms that are worth the money? You know, I think TV ads are great, really. I like TV ads a lot and I like late night TV ads. Beach bodies actually got their start late night TV and you can get late night TV ads incredibly cheap, like sometimes $5 or $10 for an ad. You'd be surprised. So I would say the best offline ones that I like right now are TV ads. The worst ones that are offline have to be billboards. That's gotta be like the worst one ever because you don't even know where your traffic came from but on top of that, nobody looks at billboards anymore. Everybody's driving down the road looking at their phone, unfortunately, they shouldn't be but they're looking at their phone. They're not looking at billboards. That's probably the worst one. You didn't ask for the worst but I wanted to give that to you. On some platforms like TikTok is consistent content the same as YouTube and Facebook. I will be honest with you. I don't know. I don't use TikTok at all and I don't want to speak to something I don't have knowledge of. So I can't even talk about TikTok. My wife's doing TikTok. She could probably tell you about it but she's not here. So let's see Paul. I'm really surprised that Yahoo has fallen as a big player. I don't like how Bing uses sketchy tactics to get you get it as a browser. Yeah, they do, they do. They try to get you to become the default browser. I've seen this over and over again and you gotta be really cautious when you're putting all these add-ons to your search bar because a lot of times it will try to switch your search bar to Bing. But that's what they do. Hey, you know, they're trying to get business and that's what they've got to do at this point apparently. Your video seems to be going in and out of clarity last few minutes. I'm sorry about that. Hope it's clear right now for you Paul. I have no idea why it would be doing that. Do you journal your testing to see what's working and keep track of your results? I really don't have to journal it because it's in all my stats in Google ads so I can just go back and look at it. Not a problem. So I don't need to really do anything outside of that. How often do you change up your ads and do you rotate ads from a cache? The ads really have a rule and it's based on total ad spend and cost of acquisition. So I have those parameters set and I don't wanna give you those because this will be different for everybody but I know what a customer's worth to me. I know how many clicks it takes to get a customer and if my ad spend is below that profit margin to add somebody to my list then of course I'll keep running the ad but that's also based on customer lifetime value. So let's say customer lifetime value is 300 bucks. I'll just throw that out there and let's say I'm selling a product for $20 but it's costing me $22 to get them to buy. So you could say, well, I'm at a $2 loss on every single one of those ads. However, that is for that one click. I know that customer lifetime acquisition let's say is $300. So I could go way over that $2 loss if my $300 spend, let's say my, this is getting complicated but let's say my $300 spend is $150 profit I could lose up to $150 to acquire a customer and it would make sense. And I hope that's not too complicated but that's how it's based and that's why I don't wanna tell you what my numbers are because they're gonna be different. You know, they're gonna be different for you based on what product you're selling and don't look at this and go, oh my God, it's so confusing, I can't do it. Anybody can do this stuff. All you gotta do is jump in there, spend a little bit of money, you'll figure it out. It's not that hard. But also guys, put any other questions you have in there, any comments you have. If you haven't subscribed, please do so. Hit that subscribe button down there, turn it from red to gray. Don't forget to ring the bell turn all bell notifications so you're notified each and every time I go live and give me a thumbs up. You know, you would be surprised how much that thumbs up matters. And I wanna get back to what I'm doing today. I mean, I'm slammed today. I'm really slammed. Let me just go through it with you real quick. I'm shooting this movie, as Casey calls it, a movie and it's gonna be the day in the life of a digital marketer. I'm gonna get up in the morning, I'm gonna brush my teeth, I'm gonna take my shower, I'm gonna shave, I'm gonna get dressed, I'm gonna come into my office, I'm gonna tell everybody what my day's supposed to be like and then I'm gonna take you through my day so you can actually see what it was like and what happened on that day. And I'm getting ready to do that right now. I'm getting ready to film that particular video. I've already filmed a whole bunch of different components of it. And I think it's gonna be pretty interesting. You're gonna see it here on this channel. I think you'll like it. So you should check that out. With your background in car sales, what tactics and strategies did you adopt for online that work? That is a great question. And I think it is honesty. And most of you are gonna go, oh yeah, right, car sales. And you brought honesty out of that into online sales. But I did because I knew that in car sales, people assumed you to be dishonest. They assumed you to pressure them. They assumed that you were gonna rip them off. So I take all those assumptions and I assume that everybody online feels the same way. When I was involved in the car business and I got to admit it, 98% of the time I was in the car business, I was in management, I wasn't out there selling cars, but I trained the people that did. And I would tell them, when people come into the dealership, they're gonna sit at home at first and they're gonna say, husband and wife or partners or whatever, they're gonna say, let's go out and look at cars. We're not gonna buy anything today. And we just wanna get some payments. We wanna figure out what our car trading would be worth. And let's get those numbers and let's shop around and get some prices and find out what the best deal is, okay? And we don't wanna get pressure to buy anything. And that's what was in their head. So I knew when they came in the dealership, that's what they were thinking. So since that's what they were thinking, I told the salespeople to greet them and say, hey, we are no pressure here. I understand you're probably not ready to buy right now, but I just wanna take all the pressure off and let you know that you can feel free to look at anything you want, drive anything you want. Before you leave here today, I'd like to give prices on anything you're interested in. Interest rates, if you wanna finance with us, what your trading is worth and any other information you want. And if you wanna take that information and go out into the market and shop, I want you to feel free to do so. So that was our greeting. Now that being a greeting, the person was like, oh my gosh, this person knows exactly how we feel. I don't feel pressured. I don't feel like they're gonna do anything mean to me. So I think I'll spend some time with them. I may even get in the car, I may drive the car. I'm gonna go inside and grab numbers and all that. And in many cases, in many cases, they would end up buying a car that day because of what I set up front or what that salesperson set up front. And basically I took all the pressure off and it's the same thing online. There's no difference. I know that people assume that you are a scheister or you're trying to con them or you're trying to be some kind of guru or something like that. And I'm not. And I tell you right up front, I'm not a guru. All I am is a guy who learned how to sell some stuff online and I take that information and I share it with you in free content. And then if you wanna get more information, you can buy one of my courses. You could buy my book. You could buy anything you want. But you certainly don't have to. There's no pressure to do that. So I think I've taken that same school of thought, the assumption of knowing what's in their head and applied it online and it works pretty well. And that way nobody ever gets mad at me because I'm not forcing you to buy anything. You don't have to buy anything. If you want to, hey, I would love it. I would love if you went down in the description and grabbed one of my courses and purchased something. That would be awesome. But if you don't, you don't. And that's okay too. Let's see here. Happy for your success brother. Have a great week ahead gang. I appreciate it so much. Paul Paul is so good about commenting and the rest of you need to be too. Okay, so even if you're not live, put it in the comment section there. Let me know who you are, what you're doing, what you're working on, what you need help with. I'll be happy to help you out. I wanna thank each and every one of you for showing up today. And I wanna thank all of you who watch these videos when it's not live too. I appreciate that 10 o'clock in the middle of the week on a Wednesday is a tough time for anybody to watch the live video. But that's when I have to do it based on my schedule. So I appreciate you guys being here. Thank you so much. Don't forget to subscribe, hit that subscribe button, turn it from red to gray. Don't forget to ring the bell. Turn on all bell notifications so you're notified each and every time I go live. Thank you so much for being here guys. Love each and every one of you. Talk to you real soon.