 you know feel sometimes I have this feeling as a presenter I get this vibe that the audience well they're just not bad into me but is it something about me something about them or something else I reckon it's all of the above what do you mean well I think whether you're presenting in person or via a webinar sometimes there's invisible barriers that sit between you and your audience okay on one hand I'm relieved because it's not about me on the other hand what can I do about it well you can relax because there is something you can do about it now I might illustrate by way of example okay okay so I had to give a presentation to a group of active retirees some of whom had time on their hands now the issue was that my speech was designed to help time poor people engage more effectively with their communities then why didn't you decline the offer to speak or to speak about something else well the reason is there was something in it for all of them in the techniques that I was going to teach I just had to frame it in a way that would make it interesting to all okay so you've hedged your bets you've actually covered off for the time poor people and for the retirees that is cool precise amando and that's probably not so cool but the reason I do it is otherwise I run the risk that half the audience switches off because they don't think it's for them now I know how to do it how do I know what needs framing well I reckon there's three key areas that you as a presenter might need to frame things about you things about it or your topic and things about them the audience hmm well the audience might not like something about you it could be your job title your appearance your background or even your gender okay yeah as a small business owner I was asked to give a presentation for corporate employees who might have had an issue with the fact that I was a small business owner and thought what do I have to offer them but I let them know that I'd had a corporate role beforehand so that's great because you've let them know that you have been in their shoes before okay great so that's framing issues that the audience might have with me what about it my topic well your audience might not like your topic or they think they know more about it than you well they just don't see its relevance so in my active retiree example I framed it in a way that they would think it was all relevant to them you know a lot of presenters can also worry about questions can framing help with that so yeah framing is really good for that so you might say at the start of your webinar I really want to take your comments and questions as they come in today now I'll be able to answer some of them straight away but others I'll make a note of and follow up later you know that's so simple you know I actually think I do that instinctively I don't know why I didn't think to do it in a webinar yeah well we don't need to treat webinars that differently we just need to raise our level of awareness about these things and when it comes to framing out them you know issues that the audience might have well in my active retiree example knowing that some of them had time on their hands was a feature of them that I had to cater for yeah so there you have it folks to get the best vibe from your audience make sure you think well in advance about any issues that you need to frame for your audience about them you or your topic that you need to cover off on and make sure you do the framing and don't get framed by your audience