 Hey everyone. Yes, I know I said that our second video today was gonna actually be a piece about Microsoft's plans for Nintendo. There seems to be some stuff going on out there, but I'm pushing that video back Again, just because there's a lot of stuff going on. I actually even have some more Zelda rumors to potentially talk about But this is getting out of rumor-bill and this takes priority. Remember folks real news always takes like official You know undebatable news always takes precedent over any sort of rumor and today Oh boy, it doesn't get more official than this this guy behind me Shintaro Furukawa. He is the president He is the captain. He is the leader of Nintendo of Japan aka. He runs everything opened his mouth He had an interview with Japanese newspaper Nikkei and Oh boy, did he say a lot of really really cool things things that could pertain to switch pro Things that deal with the future of Nintendo's game development Just wow and we have a translation of this courtesy of video game Chronicle So again, they're the ones that translated this I also took a look at the original article in Google translated it just to make sure there wasn't any Sort of massive inconsistencies with what Google Translate says versus them just in case You know, some things get lost in translation sometimes, but we got some good stuff here So Nintendo's president actually provided an update on switch hardware production stating that the company has been able to secure enough Semiconductors for immediate production. So right now, don't worry about it Nintendo's gonna be able to make enough switches to meet demand. That's good news I mean other companies are struggling Nintendo said hey, we're fine For now now before I get to the rest of which in turn Furukawa had to say if you're enjoying this content Hit that like button on the video. Hey, if we get to 2,000 likes I'll give away a $20 Nintendo switch each of gift card to somebody down in the comments right now Well within the first 24 hours also subscribe to the channel and Got a giveaway going on head down to the pinned comment to find out how to enter that. All right, so He went on to tell that the switch would still experience Harbor shortages this year due to significant demand Potentially he says we've been able to secure the necessary materials for immediate production of semiconductors for switches Says Shintaro Furukawa. However in Japan and other countries Demand has been very strong since the beginning of the year and there is a possibility of shortages at some retailers in the future So what he's basically saying is look we've been able to meet demand so far But there's possibility we might not at some retailers in some countries in the future basically Orders might eventually outpace their production, which doesn't mean that they're unable to You know that they're just struggling due to semiconductors It just means hey This is how many units we can make and orders might exceed what we're able to make that just is what it is It's a good problem to have for Nintendo not necessarily a good problem if you're a consumer It's a he says it is difficult to say how we will deal with this But in some cases we may not be able to prepare enough for orders So he's just straight up saying you know what there there could be an opportunity second half of this year I'm guessing he's talking around holidays where they're just not going to be able to make enough switches He just already knows it. He foresees it coming. They have their orders in for semiconductors. They're getting the parts They need they're not having any issues at the moment But it's one of those things that when orders go above what they're getting currently He's not so sure Nintendo can keep up. This is a problem for the entire tech industry So this isn't really exclusive. This is just Nintendo being open and honest that hey look We are probably going to see issues with this in the future So obviously we know about the global shortage of semiconductors Which is actually just the semiconductor makers are just unable to make more semiconductors than they currently have because demand is Way higher than it's ever been for computer components. So like the industry just was not prepared for the surge in demand We fixed by 2023 a little too late But it is what it is now should sure for a call went on to say a bunch of other things So let's just get into what he says he says with the expansion of time spent at home The range of entertainment as an object of consumption is expanding says to sure for a call Games are not a necessity of life in order for customers to choose games in their finite time They have to be interesting Competition is tough and I am not optimistic So sure for a call up is doing something you rarely hear Nintendo presidents do One he talks about competition for people's time Competition in the game market and that he's not optimistic for Nintendo Remember this is the company that has the leading Platform in the video game industry down the most popular highest-selling platform today with the game selling the most copies Right now is factually Nintendo switch and he's not confident He's not optimistic about the future about being able to maintain that position As he said in the past Every year is do or die for Shinto for a cowl. He doesn't view it any other way So he doesn't actually think that Nintendo is in as strong of a position as people think they are It's a very interesting perspective from a Nintendo that usually is celebrating their successes. He's like This isn't good enough. We actually have to worry about our competition We have to worry about PlayStation 5. We have to worry about Xbox series X We have to worry about Netflix and all these other things Nintendo is never worried about that stuff at least since a lot of took over this is a massive change in Ideology and I'm very surprised to see him talk so openly about the fact that he's just not optimistic There there's more work that needs to be done. Nintendo needs to hit that grindstone. So here's what he goes on to say I myself. Yes, he's saying himself. I'm looking in and studying various forms of entertainment So he's looking into the competition, right? Like he's not ignoring their existence And he says in the future, we will focus on creating new game series as well as long sellers such as Mario and Zelda What he is saying there is hey, we're not just going to rest on all these ports and remasters like we've been doing lately We're not just going to rest on Mario Zelda Animal Crossing Pokemon Like as being these pillars that are going to sell things. Oh, we'll keep making those games We're not idiots. We know the demand is high, but we know we need to evolve We need to have more games more new IP Splatoon and arms those things can't just be like a once a generation new IP thing We need to kick it even higher gear now look they have other games out there that they've tried You know we Damon X Machina that they funded Astral chain that they funded as well they own both those IPs But Nintendo's like hey, we got to go even harder and harder and harder And I think you know when you start to hear the rumors about retro studios potentially working on a new new IP He started to hear rumors about monoliths soft working on new IPs I think he's fully committed to this idea that Nintendo can't just keep making the things they've always been making We got to be pushing new games a new IP and I this is exciting. This is really really exciting It's one of the most exciting things as one of the most exciting interviews a Nintendo president has given in so long So Shintaro Furukawa is not mincing words here. He realizes the competition is fierce He's not optimistic about Nintendo's position and he wants to keep pushing now granted I don't think we're gonna see the fruits of this these efforts for three four years So probably not until their next-gen platform, but still this is Wow, this is a president that is very business focused and realizes hey It ain't just about having fun and resting on our laurels. It's about hey This is a business and we want to be on top always And we got to do what it's gonna take and we think it's gonna take new IP I think it's gonna take pay attention to the hardware market actually paying attention to what our competition is doing and Answering what our competition is doing very interesting So he did talk about new hardware by the way of course because every interview Who gives is gonna be asked about new hardware because people want him to Kind of slip up and spill the beans on switch pro Now remember last year he definitively said there will not be a new model switch releasing in 2020 Since then in every interview he's done in 2021, which has been about three of them He has not denied that there is going to be a switch this year He's actually skirted around the question in a very Reggie Fisame satura a lot of kind of way and again He skirted around the question again He says so we are constantly building up ideas for the new consoles The market is expecting But there are some things we can't do now due to technology and cost constraints the hardware and software development teams are in the same building Communicating closely and thinking about how we can propose new forms of entertainment in order to create a single piece of hardware We have to do a lot of preparation Several years in advance So we are working without stopping in the end the deciding factor if whether or not to commercialize a product is whether it can create a New experience now a lot of that is obviously a bunch of fluff talk for a new generation He's not they're not going to launch a next generation system until they feel like they have something That's worthy of being that next platform. Okay. That's fine But what does that mean about new hardware now the question that he was given the specifically interview was asking him about Releasing a new hardware this year He didn't even bother to answer that question he just Conveniently converted into a general statement about nintendo's hardware practices um Shintaro for a kawa was asked this exact same question by this exact same outlet last year And he said we are not releasing new hardware in 2020 Notice he's not saying we are not releasing new hardware in 2021. He's like hey when things are ready is when we will release them Is basically his general statement Read between the tea leaves folks read between the tea leaves from definitive No to hey, we're gonna fluff talk about general hardware practices at nintendo Come on now come on now and we know from other industry insiders actual journalists that have spoken with developers that Dev units are in the wild for this new platform So it's kind of like nintendo couldn't even deny it if they wanted to but I mean they could they have straight up denied things like hey You're not gonna get a new 3ds new 3ds announced like three weeks later. And anyways You kind of get the drift I guess nintendo's avoiding lying by just saying not saying anything at all and just kind of bs talking around it Which is is one of this so very interesting interview nintendo Is in a very different place for shintaro for a kawa and i'm actually starting to gain a lot of respect for shintaro for a kawa I think there has been a lot of worry among nintendo fans that this kind of president is not what nintendo needs You had a wada before he passed away who was a gamer a game developer Fundamentally understood gamers on a different level than most corporate ceo's And it was just beloved by the gaming industry and endeared to us with all those nintendo directs that he put himself And you know as the face of Regi fiza may in the same way so with the tea leaves turned over You don't want to pass away to tatsumi kimashima and then now to shintaro for a kawa who is very business oriented And very not front-facing shintaro for a kawa doesn't put himself out there He's not into the nintendo directs. He doesn't do a ton of interviews It made people be like man, I don't know if I like this new nintendo And then you see all the ports and remasters You see the criticism over super night 3d all stars despite the fact that it probably sold 10 million units So nintendo's laughing their way to the bank on that decision All across the board from not adding new content to making it limited time nintendo clearly feels like they made the right choice Uh shintaro for a kawa is very business oriented But there's also a positive to that and that is we have a president that now gives a Shit about what's happening in the rest of the industry He cares that place he should five is selling the gamebusters. He cares that xbox is selling the gamebusters He's starting to notice probably things like game pass He's starting to notice that these companies are doing these things that nintendo is behind on And what could nintendo potentially do with a similar idea in a nintendo like way What could nintendo do to reinvigorate the market nintendo's at the top now But they could literally be at the bottom next year. That's how quickly things can turn around one year from now People might not want to buy switch anymore And he knows that and he knows we can't just make Splatoon 3 and call it good We can't just make Breath of the Wild 2 and call it good. We can't rest on our laurels We need to keep making new and exciting things new ip this attitude has not existed at nintendo since the 80s and 90s And who ran nintendo back then the founding family of nintendo that was the most business Oriented people ever did give two crafts about gaming But they cared about good business The nintendo you remember growing up if you're my age in your mid 30s is a nintendo that was ran by people who weren't gamers It was ran by business people Business people have a different understanding of the industry because they don't look at it through the prism of Hey, let's put smiles on people's faces They look through the prism of how can we keep momentum and keep building more and more and more and more and ultimately The positive side of that the downside is potential micro transactions all that jazz profiteering all that But the positive side is the amount of video games that are going to be made And the amount of experimenting that's going to be happening and nintendo constantly looking for that next platoon that next arms You know, they're going to keep trying to find the next mario the next zelma game And hopefully they decide. Hey, you know what? We're really short on that nintendo western made games So if they're letting retro studios make their own ip That's a start You know, they just bought that studio out of canada. Are they going to let them make their own ip? That would be a start Nintendo is acutely aware of the industry in a way that they haven't been in a long time And this is not an insult to shitora Awada like awada was amazing man Like shitora awada There is no doubt about the character of that person The you know the way he connected with gamers the way he cut his own salary instead of firing people Look, he is one of the most honorable corporate CEOs. We probably have ever had in video game history So there is nothing bad. I want to say about someone who's who's now dead and passed away but This is a different nintendo People have been begging for this kind of nintendo to come back We'll have to see if shitora furukawa can stay true to his words All right, folks. I'm the tanner obajas from the center prime. Thank you so much for tuning in again It's so exciting when we get real stuff like this. It's so rare But maybe what shitora furukawa talked like this won't be so rare He just shoots it from the hip and he's like, yeah We ain't we ain't resting. We're going for the jugular. All right, folks. I'll catch you in the next video