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Published on Dec 13, 2008
This is a video response to "The Whopper Virgins", a Burger King commercial.
A clip from the documentary, "The Corporation" (2003) by Mark Achbar. A documentary that looks at the concept of the corporation throughout recent history up to its present-day dominance. This section of the film is called "Basic Training".
It shows how marketers try to push the boundaries of advertising, often pitting people against each other including the manipulation and exploitation of vulnerable populations, referred to in the business world as "virgin markets".
According to a Financial Dictionary, "virgin markets" are, "A population, usually in an emerging economy, which has not been exposed to consumer products. The first exporter to break into a virgin market has the potential to capture every customer. The entry of Coca-Cola to China in the late 1970s is used as an example of exploiting a virgin market."