 So let's start. Hi, I'm Edward Lucena and I'm going to talk about the marketing execution team plan for the next six months to one year or so. Let's see how cake we do. So in the agenda we have just a quick introduction. I'm going to talk about what the marketing team is doing and the other three points today is how we can work in making a strategy plan to work marketing. So our first point is identify our audiences. So the next part is make strategies, plans or tasks to attack those targets we are targeting and then what content we are going to do to reach those audiences. So me. So I'm Edward Lucena. I'm from Venezuela. I live in Chile. I started working in in the federal project like three years ago and for some weird reason I still don't know how I end up being responsible for the marketing team. I start helping I start like as an ambassador as you can see with my son we were giving swag to the people in one event and I started using Fedora mostly because as a community. Most than any technical reason I could have to use it I use it because the community is here is really strong is really friendly you can get help from anyone and the key point for me was to have things that I did that you can see reflected in other people not necessarily in the in the federal distribution but in other people. So marketing really there is a marketing thing in Fedora so yes we are here and the marketing team have a specific objective that is to develop and secure marketing strategy to promote the users as a part of the Fedora worldwide. What this means this means that we need to find a way to meet to people to meet Fedora not just because it's a Linux distribution but specifically because what technologies we are shipping and explain how these technologies that we are shipping with Fedora are useful for is use case. So our current task as I don't know it's tax not tax sorry is the collecting the talking points. The talking points are supposed to be the list of a list of key points that is to release half the hell ambassadors to talk to them in events. Okay so if there is a new genome version we are shipping the new I don't know the modularity version we are shipping a new kernel the latest kernel or we are switching from I don't know to from system D to the next thing we are going to do. So this is the talking points and it looks trivial but it's really hard to do because not all the things are too responsive and the other problem is that we try to have the talking points for all the additions and the spins. So basically the next the last two releases have talking points because Alberto that is from Mexico and me we were interruting all the meetings say hey here we need the talking points what is new with you because we don't know what you're doing you need to tell me what are you doing for me to the to this and it was it started to be a little hard but we are completing the task actually in a really good manner. The new release screen shows it was also being done by us and we figured out that we are repeating the work with the screenshots because one thing that the website team required to which is being seek and and working group is to take to have high definition screenshots of their desktop. So we need to figure out a new way to make this. The other thing I'm doing is the Fedora podcast. The Fedora podcast is a little it started like a little experiment right now is a proper project of reach that audience that use podcasts to get news. So the first part of the Fedora podcast is some interviews with different team members of different teams and present what the team do, how you can join to that team, how you can work with them and explaining a little bit the new stuff in each team. The release announcement is a two-part task. The first part is the beta announcement that is done by me. It's just a quick introduction of where we are shipping in the next version and the GA release that is made by the Fedora project leader right now is doing by Matthew. We try to align the two announcements in the same way and we are publishing it in the announcements list and in the Fedora magazine. And the other task we have now is that we have a social network team that is not part of marketing but related with marketing and I think this is one of the great jobs they do. We have a Google Plus channel, we have a Twitter Fedora official account, we have a YouTube channel, we have an Instagram official account. So the social network team is working right now in a different mailing list than the marketing team but we try to be at least in communication of what the things are doing in each social network we have. So the next slide is we need to identify our audience and to identify the audience is not like we were talking before with the council and with the mind share committee that we need to separate every kind of audience if we are going to reach developers or if we are reaching developers maybe Python developers, Ruby developers, .NET developers but most in the marketing part I'm trying to identify where people is looking for content and what type of content they are looking for. So it's not only about what they are doing but how to reach that users. For example the people in YouTube normally look for screencasts of doing things. Maybe some people prefer to look for video tutorials that is not the same thing and maybe some people just prefer to look for a slideshow in a video and it's not the same thing but it's the same channel. So we need to identify how to, what is the people looking for in terms of content and that's what I mean about audience not necessarily if there is a server people or technical people or developer or a student because that differentiation is done or is supposed to be done by the mind share committee plus council because we have a really, really long discussion before about if we want to reach like we normally call end users and the big answer is no we don't but it was is that the list can be or too specific or not specific at all and that's a problem that in the marketing thing we're not going to solve. In my case I say audience in the terms of what kind of content consumer we are looking for okay and then we have a podcast audience that is reaching 700 downloads per week that is pretty decent. When I figured it out about the federal podcast is that we have a lot of users that listen podcast here in Germany so I'm looking for the next interview to do it with a German guy. I don't know if you understand that makes sense a little bit because it's like to motivate people to listen okay the second biggest audience, the first biggest audience is the US. So strategies, plans or tasks. What does it mean? We live in a social media world right now in different paces and we need to have different strategies for each audience okay so it's not the same people that goes to to Facebook looking for for content it's not the same people that look in YouTube it's not the same people that look in Flickr. So every audience we can identify need a different strategy and sometimes it's not even strategies use a list of stuff you need to complete to reach that audience and that's where I want to you have a better connection with the social network team because they will be in charge of publishing the content. So there is a three part three parties work people making content we as marketing team look for where the consumer of this content are and the social network the social network team the social media team to publish that content so it's a three parties job but it should be that difficult if we can have the content so the content like I was saying we need to generate content for each kind of audience we are going to try to reach and the problem is not only having content but relating the content of the what we want to do in the project if we have we already have a mission statement that is a kind of broad but the other things that are happening that we need to address is what things are we want to publish that are ready to publish we were talking in the mind share committee yesterday that we have three objective right and but not the three objectives are ready to publish content to the world because for example the federal IoT team is just forming now so we need to connect the technical part and the console mission with the content we are going to generate to reach the people and here is when this become real because we have a workstation we have a spin we have some teams that want to be published because they want to reach more audience and they want to make people understand that they are doing job work for the project that is not necessarily technical related but they can hit the needs of the people the first of the biggest sample is the diversity team they have they are doing an amazing job for example with the Fedora woman day and the Fedora woman day is reaching audiences that normally we don't read we don't try to reach they find that place and they say oh this is here so we want to make content for that thing in that place and the federal model at the object if that is Adam is here thank you for coming they are doing a great job in the federal model at the and we need to make content that two people know the federal model at the we already have one video publish it and one more to come in the YouTube channel for the model yet and this is the kind of thing we need to do we need to to reach different audiences right now and I think because I'm the only one working in in marketing well that's not true and we are only two guys working in marketing and we cannot do everything that do that's what I'm trying to say is just come and help us there is not only strategies not only content generation is there is a lot of work that require help we can make the connection with the technical teams we can make the we can do content we can do the connections we can do understanding the the new needs of the new people so if you have an idea just come here and tell us and we can make things work and I'm going to do an example this was the last video we published from federal modularity Alan come and say hey I have a video here that it can be useful for people and they say okay send the video to me and we are going to publish in the YouTube channel and make all the social network publishing it was published in in Twitter it was published in in Google plus it was published in Facebook and in the first week we reached 2000 views and maybe sound that big for YouTube but for us was a win because it wasn't published anywhere so 2000 people is really nice so that's what we are going to we want to encourage people to make the content and reach us and we can figure out where this content fit and then travel it out of the world so what I want to say is we are here to help to help you to make your content view it in the world we are here to try to making the people know Fedora but not only by by why the Linux distribution is but targeting the right people for content classifying our content identifying our audiences it will be the the best thing we can do and in doing that and in the right way will allow us to make real impact in the people because if the audience is there for the specific content and you publish the right content to them they are going to feel connected with us and that's the idea we want to attract more people any questions so I mean I know that we we have more users than we do customers but do we have some sort of an outreach program that we're thinking about doing in terms of determining what users are doing effectively and then highlighting that well actually no but the answer is not because like I was changing there we are only two guys working marketing and there is too much job per release and there is too much job about content and the last I was going to say six months maybe I was working with the podcast so that consume a lot of time because it requires recording editing publishing and it became a little harder word then with with that kind of strategy to have this knowledge to what people is use doing with distribution how many user we are having but they definitely we need to work in stuff like that so do we kind of try to is there a specific reason for marketing and social network to be different teams or is it possible to the teams I think it would make more sense and maybe you won't be that alone in the marketing actually I don't know why when I came into the marketing team it was already exploited in in actually in three different teams there is the social network team there is the Fedora magazine team and it's a marketing team that it three different teams I just I understand it's partially for those exact reasons that the social networking team is kind of a the people who have access to the various social networks accounts that we have but they all show up with a different agenda so they want to make sure that either com blog or magazine or whatever gets done and then there's a few people who show up and go I want to you know I don't retweet cool things that I see around Fedora but there's not consistency there in that sense it would be cool if as part of our marketing strategy we kind of defined what we wanted to do with each of those media channels and what they were designed to reach I would want to make sure at least this is my personal opinion we don't want to explode the number of media channels I think that would be very very bad if we suddenly went okay we now have you know nine different Twitter accounts for each flavor of what we think people in humanity are but I think that that's the challenge there and one of the things that I think we need to be cognizant of is that even if we say that you know we want to go after llama herders is our primary marketing target that doesn't mean that Fedora magazine is necessarily going to switch all of its content to you know discussions of yak combing or whatever it is that llama herders do actually this driver there are an interest discussion because we are we have official accounts almost in every social media in existence and the social network team have access to this account but they don't necessarily generate contact except for Instagram there's no point in having an Instagram account without media content generation because Instagram you just take the picture and it's up there but for example for YouTube I was included in the list of people that have access like I don't know maybe three to six months ago and I only allowed one video and I was a god this this channel only have talk vlogs recording there is nothing there and there is a lot of things that can be done in the YouTube right now that people is looking for that kind of content like I say there is different the different content that can be in in YouTube like a slideshow like a screencast like interviews like just people making a statement we have a plan right now that it was it's supposed to be driven by our current Fedora program manager I think we are not going to do with him anymore because he will be working in other stuff but the plan was to make a short videos of Fedora contributors saying why they use Fedora why they love it we just short videos like one minute videos and finishing with the with the phrase I love Fedora or I am Fedora like we are Fedora hashtag we are using we will be using in the Fedora appreciation week coming and they I don't remember what day this appreciation week okay it will be in November so we are trying to make this kind of strategies to reach people that's these short videos there are people that really consume that kind of videos and it makes sense for us to reach that kind of audiences and do we try to the numbers of for example on YouTube do we try to track the numbers of view we have because I know that in the magazine it's something that we don't really look at well we kind of try to set our self-objectives in the team so last year we wanted to do three millions view so we didn't say oh okay let's try to do four millions I don't think we will do four millions but at least we got some kind of objective and I think it's it helps driving the team and when there are weeks where we don't have too much content okay we need to try to even let do do a quick quick article that is doesn't require too much work but at least it will generate some views I think that's that was my main thinking of trying to have the same team like between marketing and those and the social media account is to kind of being able to have to try to set some like goals or objectives to try to challenge the team and like get some motivation I totally yes and it's not because I'm a real a real YouTube consumer I use YouTube a lot and not only for viewing just researching and I have a plan that I will be trying to drive if I need somebody to help me to make the content but yes we have a target for example based on the videos of other communities and making person touches with how many follows we have the our YouTube account we are trying to make some kind of challenge to reach but to do that we need the content so also a normal YouTube channels that have several thousands of people follow following them they just a strategy in that in in the goal not in advance so if they start publishing for example I don't know we are we are start publishing a screencast but the people is not looking at that we can drop it and focusing other things you know so it's not like we are going to make a plan for one year for the all the videos we are going to to have there but at least a half several starters as making songs pretty make and then I just said the strategy in looking at the numbers we are generating mostly how we do it in the magazine right now there is another question so I quite like YouTube also and I think we really need some more stuff on on YouTube and I was thinking that related to the new docs and the quick docs I think that would be a great great content just someone would go through like one one of the quick docs how to set up I don't know my Apache website and just like do a screencast of that and that could be because I think more and more there are people that actually enjoy reading docs and there are people that enjoy watching tutorials or like on YouTube and that would be another way to to offer the doc content and I'm pretty sure also we so in the magazine we from time to time we also have articles just for example when there is a conference or thing like that we just have like oh five five videos on I don't know Fedora modularity or five videos on thing like that so we could also use the magazine to promote the YouTube channel and get some some more traction in there actually we think it in bad words we were thinking use the magazine articles to make YouTube content for example a I don't know there was an article of how to use I was me me me me what a the Kubernetes content container and they say okay there is the what the commands are how you do it how you configure it we can do a screencast about it so the there are some style things we need to make for example a we try to make the screencast in a clean installation to mostly because we don't have we don't want to have these all customized things that people maybe is going to ask where is this this shell is not bash or how do you color colorize the your your prompt or what is the background or what how do you make your terminal transparent and drive the discussion away for the real content you know so use a clean installation of race installation and that kind of little details really make a difference because if you really want to make the people committed with your content you need to make the people focus in the content and not distract them with anything else and one thing I learned from the podcast for example I left I love to hear music all the time even when people is talking to me or whether even when I'm reading I love to I love to hear music but other people don't and the first episode of the podcast had a background track and the very first 10 comments I have was remove the track because it's too distracting I say what I love the track also it was an open source track maybe I'm a friend of by a friend so okay that that kind of things made me realize that people want to focus in the content if you put something things that distract people you cannot get the attention you want and that that will be a hope for for your objective to attract more people because one powerful things in in social network is the reshading call it a retweeting reposting I don't remember how he's calling Google plus it has another name but that kind of things is that make the social network powerful is you can if people can re-share your content so that you are going to gain more and more and more followers or the name they're using in each social network but that will be done if the people is really glad with the content is happy with the content they really like the content they're going to share also the thing with the with the YouTube channel right now it's not only about doing quick dogs I was some people was asking me for do the podcast interviews in YouTube but that's that's awful because I do it remotely but maybe some people talking videos in terms not of in terms of recording words of our talks or or even but people talking directly to the audience you know like normal YouTube channels now that are not comedy or music is people that is that targeting the the audience is directly there's like there the content is for those people as in the other part of the screen so not just recording of interviews or anything but people that is making the content by talking to the audience I don't know if you have another idea for YouTube content that can be used maybe for Instagram content I'm not going to mention Twitter on Facebook because it was really good it's working really good right now so we don't want to read them but what other media do you think we can not necessarily social network but I don't know news boards or blogs or where do you think people is coming to come soon content for me is a YouTube and Instagram are the most biggest right now but it's not the only places we can look for content so what do you think about it so opinion is is that I feel like we should ensure that we're publishing to our own content networks and then syndicating to to wherever else we need to go so definitely want to have a strong hold on the content and then move that out into the other networks as we as we can sure I agree with that 200% so they'd be more focused in the content not in the in the network we want to reach primarily have what kind of content we want to to put out and then syndicate to Twitter Facebook Instagram or whatever we want to use that makes sense for me so yeah for sure also if if you have any idea of content or anything I really encourage you to go to our Paggur for the federal marketing is Paggur slash dotio slash fedora hip-hop marketing and put your idea there even if you already have content you can't just say hey I have this content just say you think it can fit anywhere and we can have some feedback and then get them published I think it would be nice to because for example I'm really interested in doing like screencast or like maybe development focus or things like that but I never I never really started to do it because I need to research which software I need to use you know I want to it takes quite some time to do I don't want to have to try to do it once give you the content and say oh yeah this is not very good quality or so it would be nice to try to have a bit like getting started how you can start to to create content for and maybe the best practice and and think I have because it's it's not something straightforward and I think there are like few tips of a few things that should be useful and yeah and it's what I was about to say it would be a good like magazine article or even a YouTube video or something but because I think with video content is for example if if I want to write a magazine article I can make a draft then I get feedbacks and you it's it's much easier to work like multiple times on on text where video it's it would be it takes much more time to edit anything else or it's it would be good to give like the like a good starting point for people to create the content and not spend like 10 days redoing things and again and again one of the so in terms of building content it seems to me like we really do need to define very clearly what those channels are and what the target audience is for each one of those and then one of the other things I was thinking is that both Instagram and Flickr seem to let to lend themselves to sketch diagrams very easily and I think that one of the things that might be very helpful is sketch diagrams or visual visualized notes that are associated with specific success story Adam so when I'm thinking about what to create for content kind of hard to think about like create a useful video about Fedora right it's too big but if we get some I don't know you have the talking point but if we have like a goals we want to achieve with these videos like make Fedora attractive for server admins and then it's maybe easier to like go towards that or I don't know something for graphic designers or like having specific areas or goals you want to achieve with this with the content will make it much easier for thinking about create like what content to create that's make sense this is a somewhat of a non-secretary apologies it just on to me because you were speaking you've made a lot of content for modularity I don't know how much of it's actually made it to our YouTube channel and I'm wondering if part of what we as a team could start with like I don't use either of those social networks so I can't tell you what's gonna work there but I wonder if we as a team actually should start with because we have limited people going out and actually just getting the stuff we're already making and getting it to this place an example of that is that the council does approximately once a month a video meeting right now those are not published to our YouTube channel most of them not necessarily going to be great you know heavy-hitting you know Hollywood dramas but several of them have been extraordinarily good and the council would definitely be open to trying to structure the meeting in such a way that there was a chunk of content in the middle that would be very repurposable so that like we ran a presentation without any interruptions or something so that you could have a here's what a red team is and why it's important to fedora video come out of a council meeting and one thing that came to mind for me too with after items comment was a lot of the labs extend themselves pretty easily for reaching out to a defined target audience so it was always one thing I always had wanted to try to drive towards was like when it comes to defining an audience like the labs are they already have a lot of custom content that appeal to a specific niche of the fedora user base so that was always something that I had wanted to try to and then it also helps to promote the labs as well because I feel like those can kind of get buried and lost and to me they're more exciting because they're as I understand they're easier to maintain because it's more just a collection of packages and it's I feel like there's a lot of value because there's like those are like target audiences that have been identified with like a slightly customized pre-installation of packages of fedora so it was always one thing I just wanted to like mention that could be a good place to try to look at for instead of trying to think like what are what target audiences we want to reach out to like some of that work has been done and then also kind of I think building off of like with the existing content as well like that would also be a good area to focus on because I feel like the content is there it's just trying to bring it in to the places that we're trying to promote it on platforms yeah that that actually makes a lot of sense in I was talking a little bit before that I know there is content there like like Brian said but it's hard for for a few people to reach all the teams and to send the whole all emails and see where everybody is it is like I mean it's not like I could turn the light and make all people come to me you know but it's impossible for two three people to go to everywhere as well because marketing is a small group of people I don't know if that's exactly what everyone on Eduard and Alberto for rounding up all this content because it's a lot of work for two people and I think we should try to outsource some of that information to try to build a communication group in a way that I would never be able to figure that out just for the recording and then I'm going to pass the microphone to you and then to Adam the comment was that instead of trying to do all the work make communication channels with different teams and different objectives and have an easy task list that newcomers can go and start creating content or working with the team and not drive only the recording member of the marketing team because it's a few people and then to try to figure out how to make things work between all teams and marketing team and that's what I'm trying to figure out a little bit with my ship so let's see how it works so clearly clearly this this topic is is in the air because I was feeling it to so but in my in my understanding I would want my marketing group to focus the content and identify the key areas that we want to highlight and then tell people and then deliver the request for that specific content and then guide that to those channels so so I think I think the serious task here is finding a way to narrow the content requirements and identify the ones that the key areas that we want to guide people to do to make this content yeah also an idea that I stole from a magazine request and because it's doing I think is by the open source dot com community is that they try to drive the content in a specific topic by month and it's not realistic for us to make it by month but for example this month we are going to talk about design like what Adam was talking about this month we are going to talk about containers this month we are going to talk about I don't know a Python developer you know so having this specific areas targeted in time frames that are realistic for us to to to work on maybe will be helpful for whatever you're talking about so one of the things I like on like doing software and programming for example when I started I don't know in high school or in the university was I had this big advantage I could contribute to projects and get like experience free and just make something nice and also people I know for example from marketing or other areas didn't have these opportunities it looked like they didn't have these opportunities but it looks like they might have now so somehow and I don't know how but building an environment for them to build experience and just like practice and do something like as a volunteer might be good idea but yeah we would need to figure out how to do that how the message to the people I thought it will depend specifically of what you want to achieve or what kind of content you're going to deliver but for example I was trying seeing he's called Open Broadcast System or OBS Open Broadcast Studio is a it's free software but he also licensed and codex but it's so easy to configure just to grab a video and record it and you can putting a background track if you want to put some music find open license content in terms of audio is not that hard and it's impressive how many people just trying I don't know maybe DJ things or trying to promote their music in SoundCloud or everywhere so it's not that hard to make content if you want to but you need to make to tell the people that how it is there and how we use it and then is is required like three clicks to require screencasts just let me just think so like kind of reflecting back on my experience from when I was trying to like drive the focus of where marketing was going I really think David was like really hitting it on the head was that it's there's a lot of different ways you can you can go and I think just being explicit and focusing on like a specific area is fine like for me like I think like it would have I think one of the hardest things was just trying to figure out like well why what do we want to focus on what do you want to do but I think like my like my advice would have been what I think I wish I had just done before would have been just to be like okay the next three months this is it you know because I think I think it's the marketing team that needs to be explicit this is what we're going to focus on this is what we're going to do and then try to work with the other groups with the other teams and even the user communities like this is another one that I had wanted to do but say like with social media trying to bring in user contributions like say you're focusing on containers for three months so you're trying to generate like container content and we can retweet reshare people's content that they've already created say like you know on their own personal blogs setting up a next cloud server in in an open shift cluster in a Docker container and you know it's not in the Fedora magazine it's not in the community blog what is floating out there on someone's personal blog they did on Fedora 28 and if we're trying to focus on a specific area say like I'm going on the container like three months we're focusing on containers that's what our focus is for these next three months it becomes easier for you as the marketing team to do that outreach and to know who and what groups what teams what people to try to build a relationship with for that three month focus and then like I think the thing I'd always wanted to do is try to bring in that user generated content like you're in the Fedora telegram group to and like that's where I see all this content all the time or people will share these tweets of people who have written these blog posts or written this content generated this content already so that would that was kind of my next step was like get content from within the community from the core contributor community and once you have that baseline then you can also try to build a more interactive a more engaging social media presence by trying to include user content on the official platforms and channels as well but my big piece of advice was like for me like it was always really hard to just be bold and to be like this is what we're going to do and I think like you and Alberto and the rest of the team need to say this is what we're going to do and just be just do it and be explicit I don't think you have to try to you know go around the you know the community or grow on the Fedora council to figure out what that is I think it's the core group of marketing contributors that needs to just be bold and make that decision. Yeah that was also one of my first slide was we as a marketing team we need to identify the audience we want to reach and I think I want to talk about the personal experience that I had with the podcast because this is one of the biggest thing I'm doing with marketing right now and it makes a lot of sense what you're talking to because for the podcast as you say I want to say I want to do podcast there is already an audience and in the podcast I want to do interviews with members of each of different teams to let people know what teams are and what they are doing so narrow the work more you know so when we hit that specific thing we get really good results so what we're talking to make sense because it's doing the same but for different media for example for video we're going to make a video for container you're narrowing to a specific thing and people can contribute because it's easier because you already have a key point or a point to talk about so yes actually that's a great idea. I think we need to be careful not to narrow too much especially in the situation we are now we don't have much content so if I wanted to contribute and I was told for the next three months we do only container but I wanted to do a video about the new to-do application in Fedora I don't think we're really in a position to actually have like very specific goal and we should be like trying to make it easier to people to give their content and try to publish for example if you search in YouTube Fedora the first few videos that are coming is like five reasons why I prefer the Fedora distro I think this is this should be like really easy content to do like five reasons why you should use Fedora or Fedora 28 workstation install and review this is some stuff we could do also I think and like very generic very easy like not too specific I don't know I think we should try to maybe get more new people in the community and not try to focus on stuff we are already doing but like more like oh why you should use Fedora why does it make sense if you're doing Python to install Fedora and do your Python development in Fedora like easy large audience topic I'm going to push back slightly on that and the only pushback I'm going to give you is the one I think that's a perfectly valid target for the first in months let's use three because that's what Justin said but I think that the that we should treat this kind of like the way we would treat say an open source code project in the sense that we have a set of things that we'd like to see accomplished and we wrote our easy fixed task list you know bug suggestion list for starting people around the areas of feature set we want to develop so if we say it's new user onboarding or containers all of these suggested pitches for content are around that but if you show up with something amazing on a web server take it you know like if somebody shows up with a feature you didn't plan to ship in the first three months but it's feature ready except that patch and I think that that may lead to occasionally where you're you're looking and you're like on message on message on message whoa what is this but especially with the nature of things like YouTube where I suspect again not user but I suspect people very rarely sit down and watch a channel and chronological order when it's a channel like this one I don't think that content is going to either get lost or look weird actually no I'm not like I say I'm not really heavy YouTube consumer content consumer and I think we can I don't have focusing a little in a much too much in YouTube because we're talking about videos but just people look in channel for chronological order videos if the YouTube channel have a base of publication or a consistent a sketch for example like we tried to do with the magazine we have Monday Wednesday and Friday publications every week so we can say on Mondays we are going to make live videos like reviews like installers of five reasons on Friday and on Wednesday we are going to share videos about people in the community saying why they use Fedora how they start in the community like that we are Fedora videos on Fridays we are going to focus three months on Friday videos about containers so I think is we have enough content and we can set for YouTube specifically one day of the week to reach the three different approach we are talking to and it makes sense and the people look YouTube like it was a television it was television you know this program this series publish an episode every Friday like all fashion television and people is watching YouTube that way right now because I'm doing it actually and I know the people do and it makes sense to generate content in that way because it's happening now we are not reinventing the wheel it's happening in that way and we can just follow the way that way yeah so I think that having these more specific topics might help not just like to consume the content but also to create it and if I think about I don't know crazy example right like I just say tell you tell me a good story and you would be like what about what about what maybe thinking about what but if I tell you tell me a story about being elephant at eating ice cream that would be much easier for you to come up with like many funny scenarios right and I think we are open source community right we are not like professional production company with paid team of people that can do anything so I think we need to target both the audience to make it make the strategy work for the consumers but also for the people who will be creating the content so it's easier to do that for them to come up with a topic and that's what I like the more narrow areas and yeah basically that's Mike I mean that actually was more or less I was going to say to but I was just going to kind of give a reaffirmation for that approach to just like how in the magazine there's a series of starter pitches that are suggested articles to begin writing and we've tried to focus those around certain areas of content I think that until we start getting a regular flow of content like for me like my experience was like I was trying to come up with these like trying to build like a pipeline for receiving and working with content but the problem was that kind of built this pipeline without having any like no input no output so for me I really feel like for the size of where this team is right now and where in the shortest amount of time this team could start to try to produce meaningful content and not produce but also accumulate and gather this content I do think it's there it's just crafting it for the right audience like taking what's already there and just modifying it modifying the the message just a little bit for your audience I think by focusing on a specific group by specific content or type of content that will really be the most helpful for this group of people to accomplish the goals you're trying to set out to do for the next few months so yeah we can do both things or continue or coffee break but I think the discussion is good right now I don't want to split it so let's continue and take the coffee break a little bit later sorry that was all I was gonna add I just think that like for this team like that is a very like that's the thing that I think I wish I had I wish I had done two years back like I wish I would have just said you know we're going to focus on we're going to focus on modularity content for this next three months because that would have made my my efforts of trying to find this content and accumulate this content it would have made it less of like a Wild West rodeo show of just like throwing things out to mailing lists and differentals and just hoping you get something back so like I don't like that was really like I think like from my experience doing this that's like the thing I wish I had done like I wish I had just been explicit and said this is what we're going to do for the next three months and just like you know if you just like Brian said like if good content comes in then you can take it too just like an open source project so again if I take the example of the magazine for example every release we have a set of articles that are very popular like what's new in Fedora now 29 and that's always every every every year is the most popular articles and I think that's something maybe we we need to have also like it's those are easy content and like it should be easy to say all every release we want a YouTube video showing like the new things in the norm or the new things in modularity or things like that try to those should be like kind of deadline and things that we should we should target to have at least every release that might be like a good thing to as an objective for the team to say oh yeah we have a new release we want a video on and I think we can have the advantage of of of being close from the project so we could actually even release this video before other people start to do review and things like that kind of preview of the next Fedora release and things like that I totally that makes sense because for example one of the things we were doing with a with a release screenshots was trying not to to let other media consumers other media publications outside the magazine outside of our original source take their own screenshots because we want to people focus on or the thing we want to highlight and make sense to for example make creative this release review before the or at the date they review the the new releases publisher you know because we are under the consumers to focus in what we want them to focus not let's explore everything and maybe focus is or find something that we don't that is not the best thing of the of the new release so just that makes a lot sense so let's do the coffee break and then we can go back thanks a lot for for the first part of the session.