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Published on Oct 8, 2006
Adidas_1 is the first shoe with a computer. Hello Tomorrow demonstrates that with every step these magical shoes can create an entirely new world out of nothing. It is a story of rebirth and taking your first steps - again.
Adidas spot for the "World's First Intelligent Shoe" with Karen O (from the Yeah Yeah Yeahs) on vocals.
Lyrics for Hello Tomorrow - Whenever I wake up Try and take the shape off Turn into the whole wide world I made up
Off! The lights are golden, off! Go where the lights turn dark Go where the lights turn dark The lights were golden, off!
Whenever I wake up Try and take the shape off Turn into the whole wide world I made up
Directed by Spike Jonze Composed by Sam Spiegel Actor - David Douglas
The video won two Gold Lions at the 2005 Cannes Lions International Advertising Festival, three 2006 Silver Clio Awards, and a 2006 Gold EFFIE Award.