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First Day (TV Advert)

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Published on Feb 24, 2014

*This film features a real birth scene which viewers might find distressing*
For a million newborns every year, their first day is also their last. Basic training for midwives can help end first day deaths. Join our campaign today to make sure that a baby's first day is just the beginning.

Find out how the baby born in this advert, Melvin, is getting on one year later in our new film http://youtu.be/h667cAOPaiQ

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