 Okay, welcome everyone to BC 314 Media and Technology and Ministry today is our second lecture this week. We're going to just pick up from where we left yesterday and add a few more ideas and thoughts on to that So we're going to do that today. Let's pray together. Then we will get started good Yeah, somebody pray And then we will proceed Dave may ask you to pray and we can start Have me father it come before you. Thank you for this day. I want to give him what he does Is that you've given us this opportunity once again to come together and learn Also, that is to bring good to you. What's this and the leader are your people into your kingdom and Help us minister more Thank you Thank you. All right, so Let me go ahead and share the PDFs Yesterday I was just sharing some thoughts on guidelines for Graphics and videos so These are two main Media products if you will that, you know, we would be using To communicate with people and so we went through some guidelines and it's important that as you know as You have people doing work for you that you As a leader as a pastor as a leader that you think from this perspective and also get them to follow Some of these guidelines. So we talked about general guidelines, you know When you're creating graphics, how do you choose colors and fonts and be clear about your message and? Use visual hierarchy to your advantage There are some free software packages some guidelines when you're doing graphic design About the style about the images that you use Fonts and faces that you use similarly been working on videos, you know Important, you know what you're showing in the videos what kind of songs you're using and You know Use the duration the videos To your advantage nowadays people want smaller shorter sort of videos more impactful videos So think along those lines the voice that you use for your videos make keep them relevant exciting and other General information, you know and Standardize how you are Showing your text in both your graphics and videos, you know the way you display your month your dates your day of the year The people get used to it, you know, especially the people are watching and they'll know Okay, this is how they show the date the time the venue, etc Right, so we went through all this yesterday today. I just want to take that same thing the same guidelines extend it a little bit and add some other aspects to it now It's gonna be a short class today because we will cover this quite quickly but the idea here is that when you create graphics and videos you want You want them to be searchable and you want them to Enhance your website if you're releasing them on your website in terms of searchability as well, right? so, you know generally people are going to be searching online through some Search engines most likely Google or they may use some other search engines So there are simple tricks that are not tricks but simple practices that we can use when we create graphics and videos To enhance the so the word SEO simply means search engine Optimization that means you're making your website. You're optimizing your website for search engine so that They get picked up, you know, you're you're the particular web page gets picked up for Certain keywords and phrases so these are some things you just make it as a as your normal practice so that When you create graphics when you create videos, they will be search engine friendly optimized for search engines And also we'll talk a little bit about, you know, what you what we can do When we post videos now most of us would be using YouTube To post our videos. There are of course other other Video platforms that could be used but there are some simple things that we could do to make our Videos and graphics Searchable even on YouTube. So I'll just cover those things and then as you know as opportunities come your way make use of these ideas, right? so How do we make our graphics and video posts search engine friendly? So one is The text that is used In your graphics or in your video and in the posts that you make or you put out Can be search engine friendly? Right. So one would be the title of your videos So when you do a video post the title or the words that you use Right in the title, of course, it should represent the content. You don't want to mislead people so if your video is about You know youth ministry of your video is about Is a sermon about Healing of course the title is needs to say that so We are not misleading people But what we can do is In the title Use words that are search engine friendly So for example, especially, you know the last two years during the pandemic If you're doing a sermon or Postings your live streaming then in your title for the video, it's very good to use words like live If it's live and or online church service, it just makes your video Your your church service video More searchable in that context when if people are looking for a live service Or they're looking for an online church service because you know last two years Physical or in-person services were not happening in many places But if you use the word live online church service in your title of the video post It's gonna be Not only promoted, but even when people search it was you know, the chances are higher That that video will be shown Even on the graphic You put live use the word live on the graphic that also Helps improve the visibility of that video. So when you put your cover graphic for the video, you put live And also just using these words in your title Or in your on the graphic in this context. So like this you can think about you know So when you think about your video and your graphic you think about hey, how do I want to search about what words must I use? What words would people use when they're searching for which I want this content to be made visible and use that You know in your the title of your post and of course depending on the platform you're posting you can use relevant Hashtags, so if you're doing a YouTube post Now use the hashtag live hashtag live Hashtag online church service, you know, you can you know, if you I think the first 15 tags Are the ones that are you know commonly used the first three are made visible to the public so Use those hashtags when you're making your post it increases your visibility of that video Similarly in the description text, you know, write text Write a description. So it's many times we post a video and we don't write any description We are actually losing out on an opportunity when you post a video or an image So write text for that video post And don't just say here is a nice video or here. I hope you enjoy this sermon, you know, don't don't do that Write a few lines three or four lines, you know, how many lines you can that Describes what that video is about And In your text use key words by which people will search by which you want that video to be searchable, example If that sermon is about overcoming anger you use that word. The sermon is about overcoming anger. You know anger is a, you know So, you you write a few lines like you know anger is a problem. We all face and here are the keys that will help you manage your tempo, things like whatever, you know, and use words that people would search by, you know, a that will help you manage your tempo, things like whatever, you know. So, and use words that people would search by, you know, somebody may search by anger management, you know, or overcoming anger issues or whatever, you know. So, you can find out those keywords and use those keywords in your description so that it increases the visibility of the video or that image post itself. So use, make use of the space that is given for description and also in your description, provide links back to your main website, you know. So sometimes when people come and see it, it's a great opportunity to let them know that, hey, there's more, more things available on your church website or your ministry website, you know. So if you don't do it, you're missing out on, it's a free opportunity, right, for you to let people know about your website. So when you post, make use of description text because that increases your search engine visibility optimization of your video or image graphic and provide links back right. The other things you can do for your image is of course to use good quality images shouldn't be blurred so on. And the file name of your image, make that also intelligent and searchable. So, you know, generally when somebody does, you know, work graphics work they'll just use a name like image one image to image 10 image 11 it's a waste your wasting opportunity. Instead, that image, you give it an intelligent name that you know you want it to be searchable by so the image could be, you know, sermon anger management or invitation to Bangalore church, whatever, and they use these dashes in between. It makes that image search engine friendly. So that image will also get picked up in search engines and may even be presented in image searches. Right, so just by making sure you use proper file names for your images you're making your images search engine friendly and of course on for the image. When when when when somebody's posting the image, you know, you can again use keywords for your title. So that the image may be picked up by Google image search engine. Use alternate tags. So when you're posting the image on your website, you could use alternate tags for that image and put keywords over there. Use the right file type. Of course, most of the time we are using JPEG or sometimes Jeff or PNG use high quality images and wherever possible, you host your images on your own site. So if you have if you have a website, of course, talking about have a website and you're keeping your keep your images on your website, it adds to the content that's being crawled. And if you do the image well, it's going to increase the search engine visibility of that content or that webpage where this image is being used. Of course, it depends that we use do the right things like give it a proper file name and use proper keywords on the images and so on. But it'll all add up towards making, you know, things more search engine friendly on your website. Similarly for the videos, right? So when you create videos, don't waste the opportunity. You host the video on the right platform. Now, most of us would use YouTube and we do that. All our videos are actually out on YouTube. And then we plug it into our own website or wherever we want it to be made accessible. And then again, do the same things. That is, you know, use a proper title for your video in the description text. So pay attention to the title in the description of your video. It's going to help put a thumbnail image that is engaging wherever possible include a video transcript. Many times, YouTube would help you generate a video transcript, you know, it just auto auto generates it for you. Yeah, so you order, you know, you can order the videos in the way you want it ranked. If you are putting it on a page, make the video the focus of the page. So as soon as people come and they're able to see it. And then instead of putting the same video out in multiple places, put the video in one place, for example, on YouTube. And then link it out to wherever you want it to be visible, right, rather than putting the same video many. So what happens is, if that same videos visible many places, the number of views on that video increases, therefore, there's a higher chance of YouTube recommending it to other viewers as well. If you don't do that instead, if you're putting copies of the video in different places, the number of views are going to be much less on each one of them. And it's, you know, you're losing out on an opportunity. So put the video in one place like on YouTube and then make it visible and wherever else you want it. So all the views are accumulated, making that video more and more visible or ranked higher. So these are simple things that we can do when we are putting videos out. Now, just a little bit on, you know, YouTube being the main video sharing platform. There are, of course, other platforms, but it's useful for us to know a little bit on how YouTube recommends videos. So, you know, all of us have experienced this. You go to watch one video and then on, you know, on your right side panel or wherever, you know, whether you're on the phone or on the computer, you'll have YouTube recommendations. Other videos to you, right? So how does YouTube do that? Of course, it's done through software that, you know, it's that typically referred to as a recommendation engine. So the software is recommending videos to you. Now, definitely, if we understand a little bit of how that works, we can try to use it to our advantage so that we can use it to our advantage. Now, the videos we post could be recommended to other people who might be interested, right? So YouTube, it ranks videos based on, of course, the content, the thumbnail, so what graphic do you use as a thumbnail so that that gives YouTube information. The audio, so the words that are used in the audio, of course, the recommendation engine knows what it is there. And then again, the title and the description. So all these things, you know, in addition to the video content and in addition to the audio, that is what the message is, the thumbnail you use, thumbnail graphic, the title that you use, the description text. They all add up in determining what that video is going to be ranked by YouTube, right? So if we pay attention to, you know, just things that we can, that are in our control, like the title, the description text and the thumbnail graphic that you use, they are going to help that particular video make it more visible. Now, what YouTube does, basically, it tracks the behavior of every user, right? So the user's engagement behavior, YouTube is tracking the clicks and the watches. So all this person is, you know, clicking on these kinds of videos, this person is spending time watching these kinds of videos. So if you watch soccer, you know, it knows, okay, this person likes soccer, you're going to show him more soccer videos, you know, things like that. And also by how they respond, it's tracking the behavior in terms of their response. What do they like? What are they dislike? What do they dismiss? So YouTube is tracking that as well. When I say YouTube, of course, we know it's Google in the back end tracking that. So this is what, this is the information that is being used eventually to recommend the right kind of video. And I mean, the videos that a particular user would like, right? So if you're trying to put it in the form of a picture, right? So there's a huge deposit of videos, millions of videos, right? Now YouTube out of the millions, maybe more, YouTube has to recommend a few videos to you. Right? So you and I, we are the end users here. And, you know, we are watching videos on our phone or whatever device, but it has to pull out from millions of videos. It has to recommend something, maybe a music video, whatever, worship video, sermon video, whatever. So how does it do, right? So it looks at the history and the context of the user. So you're the user, what is the history and what is the context? Right? So, okay, this user likes, has been watching. So based on these two, you know, data that is kind of collected based on your clicks, based on your previous watches, based on your likes, your dislikes, your dismissals. It has collected all the data that forms the history and the context. And then it filters out, okay, for this candidate, I'm going to, from the millions, I'm going to pull out hundreds of videos. There are ones that I can possibly show this user based on that history and context. But then what will be the final list shown based on ranking? That means this ranking is based on, you know, how some of the work we have done, right, for our videos. And of course, there will be other sources of videos coming in. It ranks and then it selects a few, you know, and then starts giving it to this, feeding it to this particular user. Okay, so this ranking happens and there are other inputs on the video features or what does this video contain, etc. And that's recommended. So what can we do, right? How can we, you know, work with this recommendation engine? Some simple things, you know, I'm not saying we're going to become, you know, YouTube stars. But there are some basic things we can do. And that's what I want to just share with us as you prepare your video. You're going to post it on YouTube, you know, do a keywords research and make sure that, you know, what are the keywords people are searching for, which you could use in your, for your video title, file name, video title, description, video script, right? So use those keywords, the file name also, the title, the description in the script. Then also use a thumbnail that would help towards a thumbnail graphic that would help like what we have already shared. Use a very compelling title. So these are simple things, right? That you can think about rather than just saying, you know, Sunday sermon for Jan 30th. Okay, fine. We will know it's Jan 37, but it's just saying Sunday sermon Jan 30th. If you use a title, you know, that is of course relevant to the sermon, but it is also very compelling and it is keywords. So you could say healing service or you could say supernatural, miracle, healing and deliverance service, right? So what you're doing is you're intensely adding a few more words by which people who are interested may be searching, you know, and if it's a video that is covering all these things, you are adding some of those keywords to your title, which will make that video more searchable. Rather than just calling it Sunday sermon Jan 30th, you're giving some words like miracle and healing, deliverance service Sunday Jan 30th. So you've added some words that are going to help that video be shown to people who like those kinds of content, who like that content, right? And then the other things which we already talked about, proper description, make use of that, make use of tags, turn on closed caption. That is very simple, you know, use self-created closed caption, you can turn on the other. There are other features on YouTube that you could use that are cards that you could, you know, you can set up. So for every video you can create cards and cards and cards that come in or end screens that can present other videos that belong to you. So when you're presenting one video, you're actually taking advantage of that to present more videos, you know, of your church or ministry. And you can use end screens. That is at once the video is over. As soon as the video is over, you can place a screen. YouTube allows you to do that. Where you can then, you know, show the user whatever you feel they should watch next, maybe your next video or do something. You can create meaningful playlists of sermon series. You can include watermarks. Again, you can set this up all on YouTube. And then you can see how, you know, you can check and see how your video is doing and so on. And then of course, encourage more people to subscribe or to comment, to like. This will help in the visibility for your video. And so there are several things like these, which I've just listed here. And more recently, we can create YouTube shorts, which are short, like 30 second videos that you can upload. You can promote your videos across other social media channels. You can read through this and, you know, they just helpful hints on how you can make content more visible on YouTube and of course on your website as well. The last thing I want to just bring our attention to before we close off today is about, you know, if you're using songs, which, you know, we often do in our church services that are written by Christian artists or other producers who, especially if they are international now, of course, if you're singing some regional language songs and then I don't think this is an issue. But if you're using, you know, English songs, especially if they're being produced by other artists, it's very important to give proper credits and it has to go in the description of the video. So, for example, if you're singing six songs and thereby, you know, these well-known artists and groups, it's important to mention that in the description. Otherwise, YouTube will automatically block out those content for copyright infringement. So, YouTube, you know, the YouTube engine is going through the video content. It's the engine recognizes songs. It will check online or this is, you know, a copyrighted song. It's a song belonging to Hillsong or whatever the band it is. Is there an acknowledgement of its use? You know, the credits given in the description. So this is how you should write in this given one example of a song. So, suppose we are singing the song, raise the hallelujah and you're singing it in church. Of course, it's, it will be part of your video, your live streaming, your service. But if you don't want YouTube to block it out due to copyright infringement, then you provide this credit. You know, who's the artist, which album, who was the license to, I mean, the producer. So you put it. So then YouTube will not block out your content, especially in regions. So you may see it in your country because let's say in India, we may be able to see it because there is no copyright infringement as far as India is concerned. But in countries where, for example, North America or Australia or other countries where copyright infringement is possible, it will block out the video. So your video will not be visible in those parts of the world because of this and there is no credit given. So this is a simple thing, but it's an important thing if you are singing songs that are used by copyrighted songs. So then just make sure you give credit so that your video is not blocked. Otherwise, whatever content you've put will get blocked by YouTube because of copyright infringement. Okay. So that's it. I just wanted to share these thoughts, practical things on basically on graphics and videos, what you use in your own website, what you use out there on social media. These are all things just to keep in mind so that the effort we put in will actually be picked up by these search engines and that's how people are going to land on our web page or on the videos that we put out that they will be more visible and then of course be a blessing to people. So I'm going to stop here and see if there are any questions, any things you want me to clarify. Next week, I was thinking we will cover social media platforms, which is not too much. I mean, in the sense that we're all familiar with it, but just start on it and then move from then on, move into equipment. We talk about the different things that we need to do when we're using forum ministries. We of course use a lot of equipment, whether it's your public address system, your making of videos, graphics, producing videos, producing documentaries, live stream, sound equipment, so on. Just to share, you know, these things. So at least as a leader, you have something in mind so that when people come and talk to you, you know, okay, what they are talking about and how to make decisions because they will be looking to you to make decisions. Any questions on graphics and video guidelines that we've covered yesterday and today? Thought clear? Seems like everyone, you all understood what we're talking about. Okay. All right. So make use of these things. I see your comments in the chat. Thank you. So make use of these things in your churches, ministries as you do work and may be a blessing to many others. Okay. So we will wrap up for today. I know it was a short class, but I just wanted to share this aspect of making graphics and videos searchable and it'll be helpful. Okay. So we're going to close in prayer and then dismiss. Conan, could you close in prayer please? If your mic is okay or Prince, why don't you pray and be able to dismiss? Thank you. Thank you, Father. Thank you in this time lot. You helped us to learn you in this subject. Whatever we learned to help us to use in our ministry that in the modern days that we will apply all these things to reach to people. Thank you. Thank you for that. I'll source pray that you're blessing all the day with us. Thank you. I submit in everything in your head in the name of the Lord. Amen. Amen. Okay. Thank you everybody. Enjoy the rest of your day. Enjoy the weekend. See you all again next week. Thank you and God bless. Thank you. Thank you. Thank you.