 I'm here at day three at NAB. This is the Intel Studio Experience booth. I'm John Furrier, the founder of SiliconANGLE.com. This is theCUBE, our flagship telecast. We go out to the events and extract the signal from the noise, talk to the thought leaders, executives, entrepreneurs, companies, anyone who has something to share, we're going to extract that and share that with you. Dave Vellante, my co-host, Dave. John, good to see you, day three here at NAB. All kinds of stuff going on at this show. It's a really changing ecosystem. It's growing, a lot of cool stuff on the floor that we've seen, some great guests on and looking forward to another good day with you. Yes, so let's just wrap up some quick news today. Obviously, on the web, obviously, Facebook and Instagram again is in the Wall Street Journal talking about how fast that deal went on. I think we pointed to that example of Facebook buying Instagram for a billion dollars here inside theCUBE at NAB because obviously photography show here where cameras and images are part of the landscape obviously with video. Instagram essentially sold for a billion dollars. Some argue they didn't really create any real tech value. Eight kids, 13 total when they got bought can be worth a billion dollars and it can be like Kodak, Dave, can be bought for nothing. Actually going bankrupt. So Kodak solves a lot of photography tech, built a lot of tech, licensed it and just made blunder after blunder with their business model and is worth zero. And Instagram is worth a billion. So this highlights the NAB effect that's going on around democratization of media, lower cost equipment, high end photography, high end video equipment once designed for motion picture industry and broadcasters is now down to anyone, right? So anyone with a camera can be a producer. It taps unlimited creativity, new solutions hitting the market. So really a phenomenal trend we're seeing in tech, very disruptive. Yeah, so the story that hit the Wall Street Journal this morning was that Zuckerberg essentially did the Instagram deal on his own over the weekend talking to the CEO of Instagram and then Sunday evening sent an email out to his board saying, hey, basically I'm going to do this deal. Now he didn't do anything wrong. He owns more than 50% of the company but investors should realize that when Facebook goes public nothing's going to change. Had Facebook been a public company this is how the deal could have gone down. So he's got a lot of latitude to make any deal he wants. Well I think the moment in history in the tech business was Google's IPO when Larry and Sergey maintained multiple classes of stock to maintain control and really it's a trend around founder led companies and this was once outlawed in the 20s by the government now allowing that to happen where you had all this kind of control, now it's back. So people are questioning that. What does that mean for a public company? Does it shape the public markets, et cetera? So that's interesting to watch. The other thing that I'd say Dave is that from an NAB standpoint mobile is big and I haven't seen a lot of mobility being discussed in terms of really raw solutions. I'm seeing support for mobile but not a lot of mobile demonstrations. You're seeing mobile advertising, obviously millennial media went public this past month. Huge deal, largest independent mobile advertiser. That's a big deal. And you're seeing Google with Android really come up and take a big position in the mobile market but to me still mobile is so early from an experience standpoint from a real video broadcasting motion picture perspective. It's there with some solutions but carriers have to carry the cost for the bandwidth. So that's a big thing. So I think in this case Zuckerberg saw that it was defensive in a way, right? You saw Instagram as a potential threat especially now with the Android app coming on. And so he's got to move fast. He's facing it. Zuckerberg wants to own the world. So he got to like the speed at which he's making these deals. So Dave let me ask you, what is your thoughts on NAB? We're in our third day, we've got two days, we had a chance to talk to a lot of people here inside the Intel Studio Experience in theCUBE. We walked the floors. What is your angle on what's happening? Well I think we've been talking all week about the consumerization of media and the democratization of media more specifically. And we're also seeing some amazing tech beyond 3D, beyond HD, beyond surround sound. And much of that we've shown inside this Intel Studio experience. And so I think John bringing those technologies to the masses were on the cusp of an explosion in this whole media business. And I think the big observation for me is the infield editing and the support for the kind of equipment that was once regulated for the professionals. And I think that's going to change the game on the business model side of the equation and something that is talked about in certain sessions but clearly a new generation of companies will emerge from this. So I think that's one. The technology is another one. I think we're seeing the insight deck which is being showcased here at Intel Studio Experience where we call it the epiphany wall. It's really incredible. So that kind of tech is going to enable more of an experience. So I think ultimately at the end of the day is you're going to see a new entry into players and I think the experience programming is a big deal. Eric from Show Real is going to be on again today to give us his perspectives on that. So very, very interesting stuff. Yeah, so you're right, he's going to be back and we're going to see from him what is going on at the show. He's scouring the show. He's a consumer of all this technology. And we've seen a lot of innovations in video and a lot of innovations in audio and so we're going to explore some of that today and bring you all the coverage from NAB live from.