 Hey, what's going on guys welcome to a new video so in this one then I'm going to show you three kind of like reasons why I see people Failing with Facebook ads and how to actually solve them now before jumping to the video I just want to quickly mention I am giving away a free one-to-one call with me in this video If that's something then that you want the chance to win All you have to do is simply like the video and leave a comment down below And if you come to know my previous one then just make sure you stay tuned to the end of this one Whether winner will be announced and with that being said then without any further ado Let's get straight to number one number one then guys is focusing on the front-end sales And what I mean by that then is the the initial assets that you run that go out there and The audience that you select that sees your ad is the first time they encounter you and your product and your brand So essentially you're spending say 10 pounds today to try and make 20 pounds back in the same day And with Facebook ads then that's becoming more and more increasingly hard to do Purely because the rising competition the rise in CPM's so what you have to do It's pretty much just adjust your strategy and make more money on the back-end ad sets So a couple of things then I want to show you in amongst these particular ad sets here Is number one is the amount spent as you can see there's only a handful of them But all of them have spent a little bit over 2,000 pounds Some of them a bit more than that and the second thing is the row S So as you can see it's only 1.69 on average, which is nothing crazy but The job that these ad sets are doing allow me to make a lot of money on the back-end Which I'm going to be showing you in a second But the thing I want to touch on in here then is that don't just focus on what that ad set is bringing in on the day Focus on the data. It's bringing in focusing on the leads It's bringing in and that's kind of like the way I think of these ad sets is like their lead Generators all the leads that come through these particular ad sets then allow me to produce the results I get through these ad sets if that makes sense so again, I'm just going to go and refresh the table data so we can get the latest results and What you can see here then is that there's a ton more ad sets That's because there's a lot more different testing going on a lot more different audiences And essentially these are all my retags in and look alike audiences And the key difference here then is that you can see I've spent less But the real ass is so much higher and the reason behind this then is because every time somebody sees your Sees your ad for the second third fourth time Within their brains you become more of an established business You become more trustworthy and therefore they become more willing to buy from you And if not buy from you then engage with you and an engagement is worth a lot Especially when you're advertising on a social media platform So the key to this first point then is don't just focus us what you're making back in that very same day Focus on the bigger picture focus on what you can essentially make from what you've just spent So in terms of the leads that you've generated The additional people you have on your custom audiences who you can re-tags it the lookalike audiences You can now generate and just focus on trying to show your mission statement Show your brand show your vision show your product to the same person as many times as possible Because it won't always be the first time somebody sees you in which they buy from you And you don't just have to take my word on this then just to quickly take a look at this website I found here if you just look at the rule of seven in terms of social media marketing and e-commerce It's a well-established rule. It's been going since like the 1930s And as it says here, then it's been proven over and over that the more positive contact You have with customers and prospects the easier is to develop and sustain relationships and ultimately close more sales And just a couple of other points as well want to highlight to you is that Social media absolutely crushes old-school marketing because it allows you to leverage Things like re-tagging ads so you can constantly show people your ad your product many many times over and over and over And that is kind of like the biggest advantage to Facebook and social media marketing is the fact that you have the power to do that Whereas when people advertised in newspapers or the advertised in pay on TV There's no that specific way to keep track of who you're advertising to so there's no real like Set in stone way of knowing how many people have seen your ad whereas with Facebook It gives you all of that data So number one then is just make the most of the data rather than just looking at things from a front-end point of view Number two then guys comes down to testing products I see people testing products in all the wrong places or wrong in a lot of different ways I don't just mean in terms of placements However, this is going to be the kind of example that I show you guys But in loads of different ways and testing products is really really important because if you don't test the products correctly It can lead you to wasting a lot of money and a lot of time and essentially when it comes down what boy what testing products boils down to is Trying to bring in as much data as possible about a particular audience about a particular product So you can make informed decisions when it comes to pursuing a particular product or a particular audience And just to kind of illustrate my point then and we're in an ad set here It's a WC campaign as you can see what dog purchase conversion and the daily budget then is 20 pounds and the detailed tags And then there is none so it's all broad It's UK 18 plus all genders etc. And just to kind of illustrate The differences you the significant differences you can make depending on what kind of platforms you choose I'm just going to show you this little trick here So as you can see then we've got all the platforms selected So as you can see then we've got all the different platforms available to us selected and our daily reach then is a maximum of 5.2,000 people if I'm just to get rid of the Instagram news feed It goes up to 5.6 if I get rid of the stories as well it goes up to 4.8 So we're reaching an extra 4 to 600 people simply by reducing some of the placement So essentially we're getting a higher reach for the same amount of people Therefore we're going to see more data coming in for the same price if that makes sense And it just shows you how competitive these spaces are and testing products in competitive spaces It's a sure-fired way then to essentially spend it a lot of money I'm not seeing a lot in return and again just can't illustrate that point if I just get rid of the Facebook news feed Then you can see that jumps up to nearly 80,000 people per day So it just shows you how competitive that particular space is and If you're going to be testing it in those spaces Then you need to have a lot of budget to back that up the next thing I want to show you then I've shown it before in a video, but this is for all the people that are new to the channel is Just by changing your campaign objective you can change the amount of reach you're going if you're going to Essentially achieve so you can see the reach here then is five point two thousand people the tags in is broad It's a WC campaign and twenty pounds per day if I just go back to the campaign objective We'll choose a traffic campaign go to continue We'll just double check all the stats are the same. So obviously we've got a traffic objective up there 18 plus UK or genders Automatic placements or placements again and 20 pound per day You can see our reach is now up to 50,000 people. So it's almost 10x the amount So when you're testing the products then it just doesn't make sense to go straight to purchase campaigns because You'll have to spend 10 times the amount to see the same amount of data come back in if that makes sense So that's number two then is that I see people testing products in the wrong ways And testing products is pretty much like the foundation of your business if you can't test a product correctly Then you haven't got a chance of succeeding number three thing guys is YouTube Just purely because this is where I find most people tend to come to do research on things Facebook ads and watch different strategies, etc So this is my playlist then of all the different Facebook ad videos. I've done and people will watch one of these videos or be somebody else's video They'll run the strategy and if it doesn't work after a single day Then they'll message me or the message whoever and they'll say Facebook ads don't work when in reality then the kind of like underlying Problem here is that people don't have a true understanding of Facebook ads and what they're trying to achieve What essentially they're trying to achieve it on So when it doesn't work, they don't really know what to do So if you have to boil it down to essentially the bare bones in the very beginning of it So number one then is that you're advertising on a social media platform. So what actually does that mean? Social media isn't a place where people go to do that online shopping So when somebody's on Facebook, then they're probably there for like a few handful of different reasons number one is to watch stupid videos funny videos of cats playing the piano or Spy on people they don't even like so they can go and bitch about them to their friends later on They're not on there to buy dog collars or to buy dust marks or to buy Indestructible shoes. They're just not there. So what you have to understand is What people are thinking in their mind when they're on Facebook and how you can get them to stop focusing on that really funny cat Playing a video and actually focus on your ad and actually click on it and actually go to buy it So there is a psychology behind it and the next thing you've got to understand as well is that it's interruption marketing You're interrupting somebody's day people are on Facebook not to spend money So if you try and advertise them a product that say $200 The chances of somebody spending $200 is just on the whim on the impulse is very slim So there's particular products that fit that psychology of getting people to buy them And going back to the point about interruption marketing a good metaphor metaphor like to use then is that if you're If you're out in town at a restaurant having dinner with your friends You're socializing like you would on Facebook kind of similar and then somebody comes over to the table who tries to sell you a dog collar and they've just got a like a Load of dog collars around that arm then the chances are you're just going to tell them to bugger off because you're not interested And that's essentially what you're doing. You're doing the same thing you're interrupting somebody's day to try and sell them a dog collar So number three then just kind of wrap this video up I don't want to like talk on for ages and ages and bore people is that Actually try and understand what you're doing here. So you're advertising on a social media platform What are people on that platform doing? What are the kind of things they're thinking? What are the kind of things you have to get them to think in order to buy your product? And then you have to understand how Facebook ads work get to know the ads manager know what the audience insights tool is know What CPM means and understand what it's in relation to so if you've got a high CPM then why have you got high CPM? It's because the space you're advertising in Two reasons are the number one is really competitive. So there's loads of other people trying to advertise in that space It's supply and demand It's a bid in platform and number two then it could be because your relevant score is really low If you've got a really low relevant score Then it shows that the people who are seeing your ad aren't interested in it The audience you've selected isn't a good one there for your CPMs are low And the reason your CPMs are going to be low then it's because Facebook wants to give their users a good experience if Facebook constantly spams their users with ads that they don't like people are going to stop using Facebook There's loads of other different social media platforms They can they can then go and start using so you have to give people a good experience whilst trying to sell them a product So how do you do that? You have to put your ad together in a fun and creative way that people that makes people want to engage with it And with that means to think I was I'm going to wrap the video up there I feel like I've been talking on for ages and ages now if you've still watching the video then thank you very much I really do appreciate it make sure you comment the thoughts below Let me know do you think that these three tips will help you or not and if they do then make sure you come back And let me know as well. Also if you do leave a comment down below Then of course you'll be entered into that draw for a chance to win a one-to-one call and with that being said then Let's get into announcing the winner of the previous one here We are then guys on my previous video if you haven't watched it yet, please do go and check it out I feel like it's quite a useful video that I think's going to help a lot of people in the long run However, there's quite a lot of home truths in it Then then perhaps not a lot of people want to actually hear anyway with that being said let's get into announcing the winner I'm just gonna take the URL Head over to our random comment picker. So these competitions by the way are 100% random I don't pick the winners. So please don't ask me to pick you But you can't always book one But anyway, I'll say that they mentioned that in a second the winner of the previous video is MTC So thank you very much for coming to know my video If you want to book that call then make sure you reach out to me on Instagram That's the best way and if you just want to get straight down to business and stop trying your luck every single video and just Book a call right away. You can actually do so. Just make sure you check out the links in the video description below And with that being said then guys, I really appreciate you tuning into this video and I'll see you in the next one