 And my idea was, no, I'm gonna bring this to Americans in a way that Americans can't understand and I wanted it to be sold in mass groceries. So at Whole Foods, at Costco, Target, you know, Kroger. So from the inception, the vision was to create a company with sort of our way to introduce it. And so that's kind of the idea came about. And so over time, we kind of created a brand around it and decided to launch the product in the CPG space and created the brand-name Browse Bytes to sort of honor the Bytes from Brazil concept. What was your first step in deciding to go? Did you get like a prep kitchen? You knew you wanted to go and be in all these stores. And so what was like the first step that you took?