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Why Is Bottled Water So Expensive?

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Published on Aug 12, 2013

A look at how such a simple commodity became as pricey as soda

In Economics in Plain English, the new economic explainer video series from The Atlantic, business editor Derek Thompson answers big and small questions selected from hundreds of reader submissions. Up first: Why is bottled water so expensive? In less than three minutes, Thompson explains what goes into the price of bottles, why all water is more expensive than you think, and why the most expensive component in some bottled water is neither the bottle nor the water.

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