 Hi, I'm Matthew Coast, head dating coach and founder at CommitmentConnection.com and in today's video we're going to talk about how much do looks matter to men in dating? And so do looks matter to men? Let's find out. And if this is your first time to our channel, make sure that you go and hit the subscribe button on the bottom right hand side of this video in order to get more videos on how to attract the right man and relationship that you've always wanted. So do looks matter to men? I think the quick and simple answer is yes they do. But I think that there's a lot of caveats to that. A lot of people that end up getting together and staying together, there's always that physical attraction component there. It's always there every single time. But I think that sometimes we put a little bit too much emphasis on it. So when a guy sees you, you're either going to be as type or you're not. You're either going to look like somebody that he wants or you're not. He's either going to be physically attracted to you or he's not. And there's that. And there's also this emotional component that I think a lot of women kind of gloss over because there's so much attention given to these women over here who are thin and super attractive and got Botox and whatever plastic surgeries or whatever they got. There's a lot of attention that's given to those women. And so I think a lot of women get distracted by that. And they don't look at this component that is more important, if not at least as important as the physical component is to a guy. So a guy might look at some of these women and he's like, oh my god, that's so hot, that's so attractive. But at the same time, that doesn't necessarily mean that that woman is relationship material to him. It doesn't mean that that woman is somebody that he would be with for a long term committed relationship. It doesn't mean that that's even a woman that he would necessarily even go for. A lot of guys look at those women and they think women that really try to dress real slutty and have Botox and all those things. There's a lot of guys that like that and there are a lot of guys that don't. And there are a lot of guys who when they see that they feel like they get the sense that there's something going on there that long term spells trouble. And in a lot of cases that's true. And so there's this other component that you really, I think, is more important for you to focus on. And that is the emotional component. And that's how to connect with a man's heart, how to really create that relationship that you both love and actually absolutely want to be a part of. And I think when you focus on those kinds of things, that's going to be a lot more powerful long term than focusing on just your looks. Looks can tell somebody a lot about a person. So do you take care of yourself? Are you physically fit? And some guys don't want that. It's funny talking about this stuff and the meaning of it because not all guys are just like, this is what I want. This perfect, physically fit, this person that works out all the time. For a lot of guys, they're like, that's not what I want at all. I want a woman that I can hang out with and chill with and have fun with. Some guys are like some guys that are one of the big dreams that guys in the fitness industry have is this fit couple thing. You show up in a gym and you both work out all the time. But that's a small portion of the population to be frank. Most guys aren't looking for that. Most guys, they aren't looking for this supermodel girl. They're looking for a cool woman who's attractive to them and is kind, who's nurturing, who's a sweetheart. They're looking for feminine features in a woman. I can't remember what the statistic was exactly, but it's something like 80% of men want to be the masculine force in the relationship. And they want their partner to be a feminine force. Instead of focusing as much on looks and whether you're physical looks are attractive or not, there are going to be guys that are attracted to you. That's it. There are going to be some guys that are physically attracted to you and there's going to be some guys that are. Instead of focusing on that, if I were you, I'd focus on the emotional components of it because I think that you're going to get a longer term relationship because of that. I think you're going to get a better guy because of that. And I think that you're going to get something that lasts because of that.