 When Omnicell partnered with MSL Group, the company was on a path to move beyond its role as a provider of automated medication and supply dispensing automation for hospitals to providing solutions for the entire continuum of patient care. Despite 17-plus years of company success, Omnicell needed to amplify its share of voice within the increasingly crowded market by embracing larger and more impactful PR strategies. MSL Group's goals were laser-focused, establish Omnicell as a leading provider of automation and business information systems, drive lead generation, enhance its customer base, and increase operational efficiency and patient safety. MSL Group executed an integrated national campaign. Its new media efforts not only supported the company's web presence, but also extended its integrated marketing campaigns to include social media and a national mobile truck tour. Since the initial engagement, MSL Group has secured more than 250 articles creating nearly 200 million media impressions and has generated key business press to solidify Omnicell's leadership position. In addition, MSL Group has produced 26 customer testimonial videos, 22 Omnicell corporate videos, and a HIMS-12 conference highlight reel. Today, Omnicell is widely recognized throughout the healthcare industry as a leader in automation and business information solutions for hospitals and other healthcare organizations. MSL Group's synchronized non-stop public relations work with Omnicell has contributed to the company's growing customer base of more than 2,600 hospitals worldwide. Its expansion into China with the assistance of MSL China and its recent acquisition of MTS medication technologies.