前面的讀題,我們要說一件家族的事我們會在英文和文化中討論所以你可能想要有你的傳達器也會留下10分鐘的問題所以準備好你的問題大家早上好,歡迎收看財新辯論我是財新國際的李欣我們位於越南河內世界經濟論壇的東盟峰會今天的話題是數字市場和全球機會早上好,大家早上好歡迎財新辯論文化經濟論壇的安納森今天我們的題目是社交市場 global opportunity我可以看到很多人你只放在你的手機上因為我仍然有這件事我猜一小時是最長的時間我們可以參與今天社交產品這並不是我們特別是經濟經濟我們要有這個機會在發展中擁有這件事今天我想和你分享2個數字1和71是這個地區是世界最快的數字社交經濟論壇每個月每個月每個月會有4萬人來臺身體間限 lower than全國投入另外有9個數字bread7個數字經濟總數是在發展中所以民主國經濟經濟其實ループ去面美國中國額外有足夠的機會和聰明的位置今天,我們會有我的非常棒的 obstacle 目的由聽懂事情的提點讓我們趕快來介紹我們的評論者正在我的右邊是商務部長川 Thuan An商務部長和美衆體育部長還有林格魯治Toby Edward and CEO of ShippafrightParty ViswanathanChief Information Officer of Coca-Cola Asia PacificAnd also last but not least,Santi RataGroup Chief Economist of C GroupSo let's get started by first question with the ministerYou talk a lot about the potentialAnd we do see that the fourth industrial revolutionCan have a fundamental change to both the labor forceAnd also to the digital opportunitiesBut it can be disruptiveAutomation can create a lot of jobsAnd it's also can wipe out a lot of jobsAnd jobs are important in this regionHow do you see Vietnam is tackling this challengeAnd also taking the opportunity at the same timeWell, good morningAnd thank you very much for your questionFrom the moderatorAnd thank you for joining us in the discussionOn a very important topic for Vietnam's developmentAnd also it's a trend in the region's developmentFor Vietnam digital economyHas already been broadcast in the context ofIndustry 4.0And of course it will have a lot of implicationsFor Vietnam not only in terms of economyBut also it has an impact on our immediate futureAnd also it has an impact on the development of the countryOur economic structure and labor forceWhy do I mention labor force in VietnamGiven the population of 100 million in VietnamWe see the gaps in the skills of the workforceAnd also the technology gapSo addressing the skills of the labor forceIs a top priority for the government of VietnamWe have to catch up with theIndustry 4.0 and technological advancesAnd digital economySo the question is how we can make sureThe labor market in Vietnam could be well functioningIn the future to ensure overall stabilityBut of course Vietnamese businessesVietnamese enterprises and employeesCan be left behind in the digital economyIn the industry 4.0I can give an example to illustrate this pointIn our assessment of Vietnamese businessesIn the government and textile industriesFrom now until 2020The industry 4.0 with automationCan result in the loss of 86% of the jobsIn the government industryAnd 40% of jobs in the foodware industrySo foodware and government industriesAre very labor intensiveAnd they contribute to GDP growthAnd trade volume of VietnamSo that's one exampleBut of course we have opportunitiesAnd potentials arising out of e-commerceAnd other industries including service, agricultureWe can have a lot of opportunitiesIn the service sectorIn the industry 4.0So for Vietnam we need to strike a balanceIn our strategies for developmentWe need to come up with strategiesAnd solutions for infrastructureWorkforce trainingAnd changing the mindsetAnd raising the awareness of the businessesI like to reiterate that we need to raise awarenessAnd mindset of the business communityBecause 97% of businesses in VietnamSmall and medium-sized enterprisesSo they need to have access to the platformsNew platforms offered by the industry 4.0And also digital economyAnother example to see the challengeFacing the government of VietnamAnd Vietnam's economyIn our survey recently by the ministryOf trade in the industry82% of Vietnamese companiesChestAt the outer space of the industry 4.0They are not so well prepared for industry 4.0And only about 10% of them are aware ofAnd ready for the industry 4.0So this is what we need to doTo close the gap in mindset and perceptionSo we look at the adverse or negative impactsOn the economy, on the labor marketBut at the same timeWe also tap into the opportunitiesOffered by the industry 4.0And we need to have major transformationIn the economySo for the government of VietnamThere are three prioritiesNumber one, we need to have the overall strategyTo have access to the industry 4.0And digital economySecond, with concrete measuresWe raise awareness of the policy makersAnd then business communityAnd the general publicAnd third, train our human resourcesReady for the new platformsAnd the new economySo in our government's development strategyWe focus very much on infrastructure developmentIncluding digital infrastructureAnd regulatory framework for digital economyAnd e-commerceAnd third, international cooperationTo make use of digital economyFor us, ASEAN is an important hubAnd also a foundation for usTo integrate into the world's economySo we have the arrangementWith the ASEAN for cooperationAnd ASEAN cooperationWith other countries in the regionFor example, we have ASEFOr APEC cooperationOr other platformsFor international cooperationSo we touch on e-commerceAnd digital economiesIn those for us as wellThank youThank you so muchAnd that's a very comprehensive answerAnd let's turn to GaryAnd what minister shared with usIs a very thoughtful policy mixAnd do you see thatRepresentative in the ASEAN regionIn the wholeAnd what other trendsYou spot in this regionIt's a great questionAnd I'd love to buildOn Minister Tran's speech just nowAnd taking a little bit of exampleI want to give three numbers out here550 and fiveThe ASEAN digital economyHas been growing very fastAnd very rapidly in the last few yearsWe're going to have up to half a billion500 million usersActive users in digital economyBy the end of this decadeIn fact, Southeast AsiaRight now leads the trendIn terms of active number of hoursSpent onlineMore than any other country in the worldSo if you look at some numbersWe have about 3.6 hours on average Versus maybe two in the USOr EuropeAnd even in ChinaThe number is lower than thatThe second number of 50Is 50% of the GDPIn Southeast AsiaIs made by small medium enterpriseThe growth digital in e-commerceWill come from small medium enterprisesThey will drive that growthWho come throughAnd number five representsThat five times potential for GDPTo grow through digital economyToday, as you rightly saidListing is about 7%Through our reportWe launched a couple of weeks agoWe predict that that could be up toFive times in the next ten yearsIf the right investments are madeIn infrastructure, in educationYou rightly mentionedAlso regulations and policiesSo looking at the overall thingThe trend is upwardFor Southeast AsiaProbably in sub cases the fastestIn the worldBut there are obstaclesAlong the way they have to be dealtBoth at a regulatoryAnd government placeBut also from companies themselvesIn the digital spaceVery importantSo it's a collaborative effortAnd also the keywordIs actually the smallImmediate enterprisesExactly collaboration will be keyTo be able to overcome the challengesAnd let's talk about anotherSubject that isBasically which sectors among themWill be the fastestIn growing and which are the onesHolding the most potentialWhich will enable them firstAnd let me turn that toSanti because C Group actuallyHas its business in severalDifferent sectorsGaming e-commerceAnd now in payment as wellSo which sectors you thinkAre growing fastest in this regionThank you, AlishinI think the way we thinkAbout itIt's less about the sectorAnd it's more aboutWhich customer segmentsYou want to serveI think for usOne word come to mindIs the to unleash or untapThe power of asking youthAnd one key theme around thatGive example of the e-commerceBusiness sharpieWe actually did a surveyWith the World Economic ForumOf asking youthWe just launched two days agoAnd we actually got respondentsWe got asked the youthAround the region42,000 of themWhich is quite aDecent size numberAnd one thingVery interesting that we foundIs that one in four youthWhen they become entrepreneursAn entrepreneurial spiritRuns really high in Vietnam as wellWhich is very promisingThen the question isHow do we help themAnd I think that's the keyQuestion that we battleAnd we think about every dayAnd sharpieBecause sharpie is less aboutJust bringing branded goodsTo consumersIt's not just aboutEmpowering consumersBut it's also aboutEmpowering the youthThe sellersThe micro-entrepreneursWhether you areIn an island far awayIn IndonesiaYou're in a rural areaOf Vietnam or ThailandYou might have some local craftsYou might have someThe new product ideasYou want to be ableTo bring them to the marketConnect them to the marketAnd teach them, educate themAnd give them the toolsDigital tools to reallyExpand the marketAnd so that's reallyBrand-butterAnd I think that's the key thingFor gaming, for usIt's trying to bringThe best games to peopleWho may not have greatAccess to internetWho may not haveThe highest spec mobile phonesLast year in DecemberWe launched our veryFirst self-developed gamesCalled Free FireAnd the key strategyThere is to develop good gamesWhere even if you don'tHave the highest spec mobile phonesYou can still play itWherever you areSo it becomes a massive hitNot just in the ASEAN regionBut also in BrazilWhich have the same issuesAnd for the paymentsIt's really tapping intoThe unbanked peopleWhich is about 60-70%Of population in the regionSo different sectorsHave different angleBut all in the same themeObserving the underserved marketsAnd it has to beThe solution has to beVery localizedVery localizedHyperlocalization is a keywordThank youAnd thanks for sharingThis broadAnd also very specificInsightsAnd let's turnTo our speakers fromThe industryActually you to representVery interestingAngle from global companiesTaking the opportunityTo be localAnd also to be veryDigitalizedLet's start with BhartiHow does Coca-ColaDoing its ownDigitalization in ASEANRight so first of allThank you LisaFor having me hereYou know digital touchesEvery part of Coca-Cola businessThey're actually aVery physical businessAnd we make beveragesThat millions of peopleEnjoy around the worldAnd I hope some peopleIn this roomEnjoy our beveragesRight it couldn't getMore physical yet digitalIs one of our top fiveStrategic priorities for growthSecond thing you're rightWe're an iconic brandOriginally from the USBut we consider ourselvesA local businessWherever we operateSo let me maybe tell a storyOf how that comes togetherYou know our productsAnd our brandsReach our consumersThrough our network of retailersSo we sellThrough a TescoOr a Big CWe sellThrough restaurant chainsLike McDonald'sBut the backboneOf our businessIs millions ofSmall moment popOutlets that traditional tradeLittle eateriesLittle cafesLittle restaurantsAll over the worldAnd particularly in ASEANWhere a significant partOf our businessIs actually from this tradeNow digitalInterestingly impactsThese outletsIf you look at platformsLike grab foodGo foodLine manVietnamRightFor those of you from SingaporeDeliver food pandaIt really disruptsTheir businessOn one sideThese cafesNow have accessTo a huge number of consumersThey're no longer constrainedBy neighborhoodAnd seating spaceRight they can accessAll the consumers in the cityBut on the flip sideIt's a challengeOf courseThey have to give a partOf their revenueBut interestinglyThey now are facedWith algorithmsAnd systemsRightNo longerCan just be listedThey have to make itTo the top of the listRightAnd that is not a muscleThat many of theseSmall cafe owners haveNow what we tryAnd do isWe use our knowledgeAnd our sales forceTo actually helpThe restaurant ownersCurate the menu for onlineHow do you sellCombos onlineRight in a wayThat it growsProfitable revenue for themIt helps themIt also helps usRight because our productsAre now available onlineAnd the wayI really look at itIs it's aboutA new route to marketRightBut it continuesTo build onOur traditional routeTo marketSo it's strengtheningOur traditional routeTo marketBut it's also a newRoute to marketBy a digitalSo for meIt's actually aboutCreating shared opportunityRightWhich createsA good futureFor everyoneSo it's usAnd themAnd of courseThe platformsSo that's the wayI look at itAt CokeAnd the young companyBuilding of the leading globalLogistic companyActivityYou also helpA lot of SMEsTo getting onlineAnd you have your ownStory of getting theLogisticWhich feels likeVery heavyAll online businessYeah, absolutelyYeah, firstly let me sayThanks to AliciaAnd Keh-ShinAnd the forumFrom inviting meOn to this distinguished panelIt's great to be hereIt's great to be hereRepresenting logistics as wellAnd JerryYou're a supply chain personAs wellDuringWef ASEANI've heard logisticsMentioned a few timesAnd I'd like toI want to put itTo the forefrontBecause we thinkIt's a very, veryImportant aspectThat we all needTo think aboutAnd we don't talkAbout it enoughBut let me startWith a little bit of contextAbout Ship of RatesI've been asked this questionWe are the digitalLogistics platformFrom agilityWhich is a globalLogistics providerWe have a significantBusiness here in ASEANIn VietnamBut we had the visionTo build this digitalLogistics platformFor a number of reasonsFirst, it would allow usTo target theseSmaller medium-sizedBusinesses that wantTo go globalIn an easy wayAnd an easy wayFor them to reach usSo it helpsShip of RatesIt helps agilityReach these customersIt helps usWith productivityIt helps usWith our cost to serveBut we can alsoReach a wider groupOf companiesAnd help themI've also gotSome numbers to shareWith youWe recently didSMEsIn eight countriesAround the world94% of those SMEsSaid they faceDifficultiesWhen they shipInternationallyI think we all knowThat Mr. TranYou talked a little bitAbout thisIn terms of awarenessAnd understandingBut some other numbers86% ofLogistics costsCan be impactedBy going digitalSo there is a hugeOpportunityFor SMEsFirstly to go globalBut to use aLogistics platformAnd we're notThe only companyDoing thisBut we thinkWe've got a bigOpportunityTo take SMEs globalAnd againIn that surveyThat we didThese SMEsWant to go globalThey want to serveNew marketsThey want to reachNew marketsThe SMEIn IndonesiaThat hasJewelryWants to be ableTo accessThe global marketAnd they haveThe capabilityTo do that nowAnd we canWe can help themAnd we knowThey face challengesThey face challengesWith documentationWith complianceAnd againWe try and digitizeThat processTo make it as easyAs possibleFor these SMEsTo get connectedMinister TranMentioned thisAbout companiesIn VietnamWith only I think10% of themReally being awareOf the industrialRevolution 4.0And I think that'sA key partThere's a mindsetThat these SMEsNeed to embraceAs wellWhen they thinkAbout goingDigitallyAnd that's somethingI want to talk aboutA little bit later on as wellOkay, thanks for sharingAnd let'sBeaut on top of thatWe talk aboutThe companyEspecially the SMEsDigitalization processOf themCan be dauntingCan be newWhat's the standardHow do we valueHow digitalizedCompany isAnd what's sufficientVeryGreat questionActually I want toStart by statingSome basic aspects hereThat we seeIn the regionFor exampleSome companiesHave a lot of desireTo enter the digital ecosystemAnd in commerceBut only 65% of themActually have accessTo internet todaySo we still haveTo carryAnd cover some thresholdsWhen it comes to connectivityWhen it comes to digital integrationAnd I thinkTo cover thatThere needs to beThere are certain thingsThat companiesNeed to do themselvesA small medium enterpriseBut there are also Certain thingsThat governmentsBeing consistentCoverage of Wi-FiFor exampleIn internetAnd stableManaging cybersecurityAnd other type of threatsThe second aspectFor a companyThat needs to meetIs around the skillsAnd operatingThe digital worldIs as much as meetingThe technological thresholdBut also havingThe mindsetTo be ableTo operateAnd a lot of the exampleYou gaveBecause that's exactlyThe truth is aboutHaving that mindsetOf what is my new targetWhat is my newThe new KPIsI have to fitAnd the new metricsAnd a lot of theseSmall businessesAre not sureHow to go aboutIn doing thatSo there isAn element of educationOther areas whereWe seeDigital companiesKind of falling behindA little bitWhen it comes toRegulation and policyActually if you areYou may haveA great ideaYou may haveA great productAnd you haveA small companyIt's very difficultTo navigate the systemUnderstand whatEven what typeThe productThat meetsAll the specificationQuality criteriaOr other partsOf consumer protectionThat you haveTo go forAnd that'sEven within aDomestic marketImagine tryingTo go intoInternational marketSo simplerRegulationSimpler policiesAre importantAnd thenThe final pointI want to coverWhich is very importantIs around financingAnd paymentsFor someOf these SMEsTo really meetThe full potentialEven originallyWithin ASEANThey needTo go cross-borderCross-border will beAble to meetThe full potentialIn new productsInnovationAnd new marketsAnd consumersBut to do thatThere needs to beA payment platformBoth for their incomeAnd the revenueBut also forFinancing their tradeAnd right nowGloballyWe have about1.5 trillionDollarsIn a finance gapMainly coming fromAsiaAnd mainly comingFrom smallMedium enterpriseDon'tTo tradeCross-borderBut they can'tBecause they don'tMeant the financialCriteriaAnd that's whereTechnologies suchAs distributedLegit technologyAnd blockchainCan come inAnd provideA lot of solutionsIn closingThat gapAnd our predictionIs thatIf that wasAble to happenAnd could seeUp to100 billionDollarsOf extraGDPComing throughIn this regionI'llQuestionSlightly laterBut I want to touch onThe mindsetThat you mentionedActually it can beDon't thinkIt can beHow to educate peopleThat it's not that scaryAs it soundsTo go digitalBut you haveA lot of experienceBeing the techPresent on the tableAnd I'mI'm the techie on the panelAnd I thinkI'm ready to doA thesis on thisI thinkThere isA lot moreHypeAnd about digitalIt's actuallyIn business senseIt's justA little difficultTo navigateIf you are not familiarWith itSo I actuallySpend a lot of timeWithin my ownOrganizationDemystifying thisDemystifyingHow simple it isAnd it's actuallyExtremely importantThat it goesAll the way downOur chainTo our salespeopleBecause it's our salespeopleWho faceThe small outletsIt's our marketersWho actually faceOur consumersSo there is needI believeAnd really creatingThat mindsetWe really needTo stop talkingAbout digitalAs something separateDigital is reallyPart of our businessAt Coca ColaWe run a beverage businessIn a digital worldWe don't runA digital businessWe run a beverage businessIn a digital worldAnd I thinkIt is actuallyExtremely importantTo haveThat understandingGo down the chainThe second thing isThere's a lotOf diversityIn ASEANAnd I thinkThat's a positiveSo we haveCountriesAnd there areCountriesLike where I comeFrom SingaporeWhich is hyperDigitalizedAnd for companiesLike oursIt is the abilityTo operateIn whichever worldThat we need toOperateThe world is becomingDigitalBut as you rightly saidIt's a certainPart of our GDPSo I thinkIt is to strikeThe balanceIt is to beThe way consumersIn that countryWant you to beHave the levelOf sophisticationFor our small outletPartnersThe level whereThey are readySo that's the wayI look at itBut I have a lotOf passionIn terms ofDemystifyingI don't knowHow you thinkAbout itAbsolutelyI thinkThere is definitelyA mentorBack to theYouth surveyThat we didThat we alsoAsked questionAboutWhat do the youthIn ASEANThink aboutThe impactAnd the resultIs actuallyAsean is actuallyQuite positiveSo people areOptimisticBut there's a hugeVariety acrossCountry and acrossEducation in AsiaAnd soCountries likeVietnam is Actually quite positiveCountries likeIndonesia andPhilippines areAlso quite positiveBut an impactAnd also there'sVariety acrossAge groupOf the youngerGrupsMuch more positiveAnd olderGrups所以可能是一種意識和慈善如果你是新智能的你已經很常見這些東西可能是不太新的 也不太新的但如果有新的東西你必須得到那些心理改善但我同意你這不是很方便去拉線在新智能和經濟界我們必須要進入它們去想如何使用他們的兩種方法去供應市場對如果我可以作出一個意識你提到迪密斯特凱的事件我愛的是迪密斯特凱的事件如果我提出一個意識從加坡到加坡作為一個例子你可以做到的我們建立了一個貢獻資訊去迪密斯特凱的資訊會告訴市場他們需要的資訊在那一項商店有可能有10項資訊需要提供的資訊所有資訊從資訊的資訊到資訊的資訊現在在社交平台上當他們進入網站他們會看到這個他們會說喔 我從來沒見過這個所以我們正在刊登但是這是一個教育我們必須要去迪密斯特凱是需要的我們正在努力政府和國際社會和國際社會在世界上做到更簡單的事件阿西蘭的瓶頂會幫助但是在我的理念上這項資訊是很難做的Jerry 你說過了在社交平台上這項資訊是很大的挑戰在資訊上我們正在幫助他們去超越那項資訊但甚至在社交平台上你把這項資訊我們需要這些資訊他們會說我從來沒問過所以我現在要做什麼所以這項資訊是一種挑戰還有一種想法的改變我們也必須要做到這項資訊我們仍然必須去超越那項資訊謝謝很棒的答案還有讓我稍微專注在社交平台上因為很多人都在這項資訊上在我們的訊息上而且社交平台其實如果不可以這項資訊在這個地區他們幾乎都是社交平台為什麼社交平台是這麼重要而且這麼有名還有為什麼在社交平台上改變了整個社交平台在提供更好的環境或者教育人們知道更多關於社交平台或者使用更多人使用更多人讓我開始在維吾爾特朗普的維吾爾特朗普的前面說到社交平台的政策我非常想之前我們談到社交平台我想回到這點作為其他職業的今天我們要做的政府的工作在阿斯蘭是很清楚的我們我們的同學從高科科說過你們知道在阿斯蘭的經濟上有不同的層次還有有不同的在社交平台在2018年和2019年,我們會將供應供應政府的服務供應供應政府的服務,例如我們的經濟和貿易我們有半個供應供應政府的服務這意味著我們沒有必要供應政府的服務這意味著100%的供應供應政府的服務然後我們可以改善政府的效益讓人們更容易得到服務在2017年和2018年,我們已經增加20%的供應供應政府我們有77%的供應政府的服務我們也想增加20%的供應政府的服務讓他們可以有更多的供應政府的服務我們也想增加20%的供應政府的服務我們也想增加20%的供應政府的服務我們也想增加20%的供應政府的服務所以我們必須要有穩定的努力我們必須要有穩定的研究亞歇蘭和納西亞亞歇蘭有很激烈的和極大的環境所以我們必須要有穩定的努力和合作在亞歇蘭我們必須要有合作的努力但是原來現在的人民進展可能擁有5%超過10億元所以如果我們再加納西亞和 acean和整個國家這但是非常很小所以我們必須要有努力為等級開放在世界都收放了世界都收放了或者有蔡英明當然這個不知道Business and Social Republicand we put emphasis on human developmentand skills developmentand it will help us to leverageand catch up with the e-commerce trendin the world and in the region. Thank you.You're implementing and it's very encouraging to knowthat Vietnamese government is taking the roleas not just promoting the digitalizationbut also using digitalizationit's own policy making and transparencyso out of all the policiesin terms of infrastructureout of all those you've got a full platewhat will be the single most important thingthat is very instrumentaland that's most criticalin terms of providing digitalization infrastructurewell and I'd like to reiteratethat the government has an important roleto play in putting placein a conducive environmentin terms of legal frameworkfor the development of digital economyand e-commercebut of course it has to be putin the context of the overalldevelopment strategy of the countryand wereferred to the case of China,Germany, the United Statesor Indonesian presidentyou know mentioned that in this forumthe country's strategyfor development by 2020so you know we need to lookat the reality of each countryand tell it to our own circumstancesso we develop our comprehensivesetting in Vietnamand we put e-commerceinto that overall development strategyand we also need to createa conducive environmentfor startup and digitalizationand e-commercewe focus on the following elementsdigital infrastructurewe already havevery good foundationsfor example we already havethe e-governmentor telecommunication infrastructurefor example we have3G, 4G and 5G soonto be offered in Vietnamwe also have regulatoryand institutional frameworkof course we have roomfor developmentwe need to translateyou know weneed to promoteIPR, intellectual propertyand other rightsand it has to dowith the development of digitalizationand e-commerce as wellso we try to improveour regulatory frameworkin response to digitalizationand e-commercein terms of copyrightsor intellectual property rightsor securityfor usersespecially forpayment purposes onlinewe try to strengthenour regulatory frameworkto follow throughour internationalcommunicationsand also to translateinternational treatiesinto concrete actions here in Vietnamand I very much agree to whatMr Matius has already saidwe need to haverich the financing gapsso that SMEscan have accessand the government needs toplace resources availablebut what is more importantis that the policies need to beopened enoughto help businesses to beengaged in this processso we are talking aboutthe development-orientedgovernment in Vietnamso weyou knowtransparency firstput in place the conduciveopen environment for all actorsto take part inthe economy including e-commerceand digital economyand human resource developmentis also very high on our agendaVietnam cannot do itwithoutshentling the role of the private sectorwe need to work with the private sectorto make sure that we have the skill setsneeded for the industry 4.0and for the digitalizationin the futureI would like to add to the pointthe minister saidand he resonated with meespecially the point about working togetherbetween the public sector and private sector togetherI think that's absolutely crucialto build the capabilitiesand just to give you the example of thatwe haveChop UniversityChop program that helpteach sellers to go onlineand we work very closely withdifferent governments in ASEANespecially give you example of Thailandwhere we work with the SME development bankand SME promotion officethe government help us by screeningsome of SME so we know that these are legitimate businessthat have some historywe then help teach themaround the online campaignfrom teaching how to take photosto set up online storesand more advanced likeusing digital inventory sales management toolsand result has been astonishingin Thailand caseone case where we helpedone of theorganic rice seller and health food productsfrom nine provincethe sales went up80%within just a few monthsbecause it went onlinethey don't need the massive sales forceto go from cities to cities to citiesso this has been a greatand so many stories like thisthat coming from a collaborationbetween a public sectorand private sector togethercollaboration definitely is the keyand also the private sectorcan provide a very important know-howbut also something is very importantis the talent pooldo you think we havetalent gap in this regionin terms of the tool waymaking the potential into realityfrom where I saidAsian has always beenhome to strong talentwe've always had a rich pool of talentand I expect actually it will only get strongerI think when I look at talent developmentI look at it in two waysthere's the long termand there's the immediate termwhen I look at the long termit's about education systemsbut I don't really think it's aboutlet's teach coding at schoolsit's not literally thatbecause we don't know what skillsof change and digital is just so fastwhat is important is to developin our childrenand I'm a mom myselfthe qualities of curiosityproblem solvingcreativity interpersonal skillsand the abilityto deal with change as it comesand kind of be a self learnerI think that's really what is criticalthe other side is the immediate termthis is another area of great passion for meI've been an IT professionalin the industry for 21 yearsit takes exactly six monthsfor me to be outdatedit is really irrelevantwhat I studied in school and in collegeor what I even did in my early years at workit is aboutthe ability for me to keepcontinuous learningretraining myselfretraining my skillsand for that I need to put aside timeand as a manageras a leader in the organizationsI believe there's two things we need to do as corporationsthere's timethe single most scarce resourceand of course financial support wherever they need itthe information is all available onlinethere are all kinds oftraining courses onlinewe can learn but we have to put the timewe have to have the mindsetthat you have to reskill yourselfI have to definitely as an IT professionaland at the Coca-Cola companyactually one pillar of my digital strategyis called system educationwe focus on helpingour own associateslearn to do beverage businessin a digital worldso I have a lot of passion for thisso I think there's a long termand there's an immediate termand again the theme is the sameit's about the private public partnershipI'd like to just build a little bit on that pointyou're absolutely rightthere is a gap in talent and skillsin the regionand that gap is driven both fromknowing the basicsand so fast that peoplemaybe don't have the mindsetwhich again goes back to the point of mindsetbeing able to say that I need to goand reeducate myself and do thatwe spend a lot of timewith our program called symbol and digitaland this is something where we workwith companies to help thembring those mindsets and bring thatunderstanding within their organizationsabout the implications that digital hason the day to day jobbut also in terms of what's coming aheadit's going to be equally criticaland then just very quickly I want toI fully agree with youthere is a big responsibilityon the education sidemany countries are still using legacyeducation systems where othercountries that have already advancedin digital such as Singapore for examplemoving intoalternative educationsystems that are based more onexperiences are based more onproblem solving as you saidand also onunderstanding thethe bottomso that means on the new generationthe second generation of millenialsthat's coming throughbut also dealing at an organization levelwith programs like symbol and digitalwith existing work forceand bring that mindset will helpclose the existing gap that we haveon digital education and capabilitiesif I could just make one point on this as wellthe element of change managementthat needs to be initiated in organizationsis something that we do talk aboutbut we don't probably think about it enoughand I think back to my own organizationso when we built these newdigital processes and workflowsand we push them down to the operator leveland then say there's your new processand we imagine because it's tech driventhey'll do it but it takes some timefor them to get used to itand so productivity can sometimes slowin the early days before it hopefullyramps back up again but I think you mentioned it as wellthere's just that element of you build the technologyand the digital processes but you still needthe management and you need the peopleto start using the system and getting used to itbecause there's a new way of doingoperating for themso that's something very interestingthat we're seeing within our own company nowyou can move from the micro levelmore to a macro level the change of habitthe financingbasically financing is actually taking a lotof changing people's mindsetwe talk about e-commerce and in Vietnamthe majority of e-commerce maybe 80%of them is paid cash on deliveryhow to in terms ofSEA group do a lot ofSEA group does a lot of paymentcurrently do moreincreasingly more payment nowhow to change that habitwhen you move upit's a very important questionand I think there's boththe supply sidethe supply frictions as well as the demand sideso the supply sideyou already mentioned the fact thatthere's very small proportionwhich have full access to bank accounteven smaller who have access to credit cardsand this reflect part of the problemwhich are sometimes basicbut very fundamentalnot having a uniqueidentity IDor don't have enough paperjust to go through the cumbersome KYC processto set up accountsto low financial literacybut even for those who have bank accountsthe online payments doesn't come automaticallyespecially in e-commercethere's always a trust issueif I transfer money outto you today, let's say you're the seller solutioncan I make sure that you can actuallysend me the products tomorrowand it will be the right productin the right conditionsso one of the solutions that wewe sort of use in SHOPIit's called SHOPI guaranteeit's basically establishment of escrow accountso that funds will go to crystal escrow account firstand only when I receive the productand it's the right oneit will be transferred to youso that help one layer of the trust issuebut I think that's more on the supplyfriction sidethere's also the demand side of paymentswhich people don't talk enough aboutremember that paymentis a derived demandwe need to do payments because we need to dotransaction some servicesand so if you learn from cases like in Chinayou need a powerful use casefor digital paymentshelp drive the adoptionin China we've seen e-commercewe've seen social paymentsright hailing being a very powerful use casethose are being developed in this regionbut it's not quite there yetso it's true thatpayments help e-commercebut also true that e-commercealso link back to payment because it can drivestronger demand for adoptionsso it's an integrated wholeand if I may add to that actuallyI spent ten years in China in Beijingand I saw the whole change going fromI used to take piles of cash from the bankto be able to pay my billsand rent and everyday thingsto when I left China last yearthat I would take cash once out ofonce a month out of the cash machineand even my kid would look at them and gooh wow it's mom and he still existsbecause I thought you always pay with WeChatI could pay everything with WeChatbut the power of e-paymentshas come from having a very credibleand basic platformthat people have and that has drivenand the key word here is behaviorit's not adoption, it's behaviorbecause the adoption is inevitableonce you go into the e-payment systembut the behavior of the consumersgoing onlineregularly, frequentlyand giving that explosive growthin e-commerce has come from theenablement of paymentsand in many ways the train has leftthe station on e-paymentsit's not going to come backand we are moving very very fastbut there are risksthere are risks around securitythere are risks around trustand there are risks aroundcryptocurrencies and so onthat they are emergingand these I think have to be managedin a dialogue waytogether with the consumer sidebut also the organizations, governmentsor other regulatory bodiesthat have power to bring in policiesbut the right policiesand also you mentioned behaviorwhat's the data flowregarding digitalizationin this region and how to providehow to provide the sensibleand the right level of protectionof dataif I look at it from logisticspoint of view, I give an exampleof the ASEAN single windowwhich is set up within ASEANto exchange documentsbetween the ASEAN membersnot all members have signed upthe ASEAN single windowsupporting all documentationso I think there are stilltrust and integrityand reliability issuesaround sharing dataacross bordersI know many countries in ASEANand now looking at new policiesabout where data should be storedit should be stored in countryversus going across borderswhich creates challengesso you have on the one handa vision to share data across ASEANbut on the other hand you havecountries forvarious reasons, for securityfor data integrity, for protectionfor user protection etc.talking about keeping data in the countryand when I talk to fintechsabout building financing on ship afraidthey want to ask me about datawhat data can you tell me about your customersbecause that's what fintech wants to knowif they want to finance somebodyif they want to provide a paymentyou know or a credit for this customeryou can give themso I think it's going to be a challengethat we faceacross ASEANit's across the worldand I don't have the answer for it yetJerry whether or not you have a few point on this oneyou have my happy answerso data is importantand when you think about data localizationand policies around thatI think it's a bit ofputting your head in the sandand being able to come out of itand think not just for datahow can that data localizationapproach or data issueshinder developmentand I believe we believe thatbased on our researchand that we've done over the years on tradethat the issuewith data is similar with tradethe lower the bordersand the lower the barrierson data sharingthe better will be for the economyto pick up and growso going forwardand sharing datawill be absolutely importantsharing data firstbecause I think we've gonepass the point ofso privacy and wanting to withholdprivacy will always be an issuebut we'll have to find wayshow to manage that privacyand governments and companies have tomaybe step up on data securityand withholding itbut it's almost impossible to havecross-border e-commerce without sharing datahow to fly without wings probablywe'll go very farwe have probablyslightly more than five minutes leftso let's open up for the question of the floorthere's a gentleman on the backHi, my name is KenI come from Singaporebut I represent people with disabilitiesacross Asia-Pacificand I think you knowwhen we talk about inclusive growththe definition of inclusivediferstime-to-timeso my job here is to make suredisability is included in inclusionand talking about the digitalization effortand a specific part of itwhich is the O2O marketsomething that I wanted to first highlightand ask a questionis thatspecifically for people who are blind70% of the information that we perceiveis visualthat's before voice based UI takes offa lot of the current digital productsthat we use are officialpredominarilyso what has happened is thatunless we make the onlineversionsaccessiblethe offline means is the only accessibleoption for someone who is blindfor services of daily livinglike banking, travel, food and beverageand stuff like thatandbecause of the way we balance our resourcesthere isa worry that we havethat if we go throughthat digitalization effortwithout that cognizancethat blind people would lose accessto services of daily livingso my question ishow much social consciencecan we bakeinto our product developmentprocess and shift leftto the conceptualization phaseinstead of it being an afterthoughtbecause I do understandthat it does lengthenthe product development cycleand we want to build fast breakfastso if you could share some concrete examples as welldo you want which panellistsdo you want thisfree for allit's a very important question so who would like totake a first shot of usfirst of all I just want to thank you Kenfor bringing up the point on inclusioncan be looked at in different anglesso you're right, genders onedisabilities, people with disabilitiesis another, I think you bring upreally important point in termsof making sure that as we digitalizewe digitalize in a waythat we are inclusive in everyfactor possibleactually you bring up a wonderful pointand a lot of our digital platformsare notnecessarily accessibleI think that's the word we use in the tech worldaccessible fromday onerightI've beena person who's done digital marketing for many yearsactually I started in 1999and one of the ways I have seen some organizationshandle ittypically when you go onlinethere is like information securitycheckaccessibilityhas almost got to be built in at that levelright like you would never go liveif you didn't have ainfoseccheckboxwe almost need it at that levelsayingare you also accessibleso I think that's one way of doing itbecause still there is that awarenessright you might actually have to mandateit has been my experiencein this spacewhich is build it into processesbuild it into checklistsbecause that's how large organizations usually managerequirementssuch as this but thank you for bringing that upI think it's importantthank you for the questionI saw a hand from the ladyI'm fromViennese spreadonline newspaper in Vietnamhave some question forSophiewhat do you think aboutthe e-commerce market in vietname-commerce market in vietnambefore in e-commercecompaniesborrowing vietnamese riverwhat do you thinkbig foreign companye-commerce companyborrowing vietnamese riverswhat do you thinkabout thisforeign companies buying vietnamese rivalsyes rivalokonline payment in vietnamis still unpopularcan we limit the question into twobecause we want to save some time for othersthank you so muchI thinkvietnam e-commerce market havevery exciting prospectsand part of that is already very strongreal economy growing 6% plus a yearas a basevery strong talent pool that is attractingmanufacturing from around the world anywaythat's a key condition for good economy to begin withand then you haveadd on top of that digital economywhich is growing faster because on top of thisstrong fundamentals you also haverisingaccess to internetthe use of mobilemeaning thatmuch further way wherever you areyou can access to internet more easilyand that not just added in a number of consumersbut also the sellers at SMEsthe micro entrepreneurs we talk aboutsovery very exciting prospect在最後一天我們學會了的一件事特別是阿西亞的大部分是很大的可能性但是不是很容易被人欺騙因為每個國家都很不同、很有趣你知道其實Sharpie我們開了7個市場我們有7個版本它們都不同不只是語言手段不同產品不同建築不同因為這反映了國家的財富財富客人的文化我最喜歡所以我回答你你可能會看到這資料但需要去 localizelocalize理解國家的需要這很重要你不可以帶著貨品知道我們從哪裡來以為你來到 Vietnam我會贏你需要幫助 localize localize我覺得這很重要因為你需要把客人財富的財富財富在市場上無論誰來到哪裡來的財富如果財富在市場上財富在市場上財富在市場上我覺得這很重要這問題不必給我我認為我認為這問題是我的問題但這是我的問題我當財富財富在財富我只想分享我自己的財富我個人的觀點我給你一些資料關於財富在Vietnam我非常地 agree to what你已經說的Center and Town have already said我意思是基本上財富的財富在 2017 年財富的財富在世界上有70.3% 超過 140 個國家這意味著財富的財富和財富的財富仍然在下跌我們仍然有更多的財富在財富的財富上根據財富的財富30%的年齡有很大的機會在FTAs 我們已經提供有一個重要的項目在財富的財富上還有更多的和財富的財富在財富的財富上我們已經提供了在FTAs 我們已經提供在未來的項目上我們會提供的所以這裡有很大的機會在財富的財富上我們已經提供了90%的在北京的財富上所以這裡有很大的機會在財富上我們也提供了財富的財富的項目當然財富的財富上我們需要有財富所以我們會提供財富增加財富的利益去增加財富的利益所以我們要提供財富的利益慢慢地提供我們已經提供在2020年我們預期財富會花約10億美元或5%的財富在北京在北京的增加我們也提供了很多的機會在北京的增加國際公司可以來這裡提供在北京的財富我們很快就會出發我們有一天我們會提供這麼多的資料從我們的經濟人士和政策人士和政策人士在其中一種障礙的環境中也在於能力和改善我們也有很多不同的概念從觀眾的看法在於關於內容和設計而不斷的想法所以我們前面的討論我們在世界經濟發展中這是一種很快改善的市場我確定很多事情我們在現在之間會再次進行所以我們會想到那會令最大的變化從現在到明年在這個市場的智慧化先開始吧 沈蒂可能是從這個 anti-croc wise對我曾經在市場做過很多發展但是我想做些不同的事情我想說到我要看著我們想要做的事不如發展的未來所以我想我們我們真的想看到經濟增添的經濟增添的經濟增添我們已經提到的教育和網路增添的方式我們可以去網路增添我們想有更多的減少我們有超級大學大量的大學現在是一個最大的市場我們在印度有50,000人我們也有很大的力量在北京有趣的事情是很多的發展發生其實外面的城市還有很多的藝術人士我們幫助的是女生我們有一個人在新加坡其實是兩三個女生所以這其實帶來有些時候女生要走出藝術或是小孩現在他們可以有更多的資金從這個程度來看所以我覺得有很多的能力我們可以做更多作為平衡的玩家而不是我們這就是我希望看到的未來的更多的更多的資金更多的親近對再次我覺得我不會在這個世界做任何事我是藝術職業我知道不是去做的但是再次我想看我會想看一段階段在於人們的領域如果我說領域當然是領域領域的領域領域的領域和你教育的領域領域的領域所以領域我會想看一段階段其實已經有很多的藝術職業還有很多的領域所以要有這些領域領域的領域要有這些領域所以要有很多的領域領域所以要有領域第三個我有很多的悲傷是知識還有一種大部分的理解以及實際的理解對於資本的理解來源而是着中國的和德國的聯繫而是在這個當地中國的中國的中國的中國的中國的中國的中國的中國的中國的中國的中國的貿易跟貿易跟貿易跟貿易所以國家跟貿易跟貿易你能做到更簡單的事在你的國家你能進行更多貿易更多 talent 更多的公司有些軟件可以做到有些硬件可以做到我認為這就是我們想要的所以有些關鍵在貿易 貿易 貿易 貿易知識 知識我明白你能做到貿易跟貿易的部分如果你可以幫助一些你可以幫助阿西安特別是SMEs保持保持保持保持保持保持保持因為他們會進行但他們仍然存在所以我們要保持最後兩句好 解決所有的問題很棒我答應過每一句我的郭文貴先生說的我想說的是我認為我會在下一年會在這裡談論或許有其他問題或許有其他挑戰但希望已經進步到下一步簡單和數字是在這裡還有很多要做但我們需要有合作我覺得合作和合作必須開始其他其他事我希望將會在下一12個月直到我們回到這裡是看到更多領導和新技術和新技術正在嘗試我們稱為麥克風東西公司可以嘗試新技術是否有賠償是否有傳承是否有賠償或是進入新市場進入新市場進入新市場這件事我想向我們的觀眾做自己的小體驗從下一12個月去拿出一些錢看看他們能否持續那錢是1個月是45天是50天更長的一天經濟會變得更多這是一個很棒的測試在星期天或任何人想星期天我已經在中國我明白答案是至少一個月對副總裁您有最後一句話有話要說是否有賠償我看我並不是在正確的位置去做檢查或有任何檢查但我我唯一是代表公共社會所以我把今天所分享的事件從業界的角度所以我們可以將它們轉變成政府的政策我並不意味著在阿西安或其他國家的分析在阿西安我們看到它們有一個家庭我們必須要堅強我們必須要是一個很重要的夥伴在這個國家和世界上我非常抱怨你所說的我們也想 draw your attention to Vietnam's contribution to web阿西安 five critical connections that are seen as initiatives by the government of Vietnam so it also includes connectivity in digital infrastructure institutional reform and also joint efforts in setting standardsso that we can ensure interoperability and compatibilityfor the development of e-commerceand also the joint initiative to develop human resourcesready for digitalization across the board in ASEANso that we have the quality human resources for digitalizationand these are important initiatives of the government of Vietnamand I hope that it will actively respond to these initiativesboth from the public sector and the private sectorso that we can translate them into concrete actionsinto the development of e-commercefor prosperity of ASEANand each and every single countryI'm sure you will all want to join meand I'll give a full round of applausemy panel is for sharing with usthat's the end touch todayand that'll end the presentation debate tonight