Smarter Planet: ConAgra Mills uses IBM Big Data & Analytics to drive smarter selling decisions





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Uploaded on Jan 26, 2012

"ConAgra Mills, working with IBM and Signal Demand, used a Big Data and Analytics platform to translate a vast array of market & production information into business insight helping them make smarter decisions. In the business of selling flour to food manufacturers, such an environment makes it easier to negotiate the "optimal" deal, one that delivers the right margins & efficient use of production capacity. The solution allowed the company to achieve 3% to 5% capacity utilization increase, margin increases in our business and increase to accuracy in making daily decisions within our business.
View the Leaderhip Series interactive web portal for ConAgra Mills: http://ibm.co/xz2aE2
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