 This is Mike with the 21 report behind the scenes in Orlando, Florida for the 21 convention 10 year anniversary I'm sitting alongside Richard Cooper from entrepreneurs in cars Richard Welcome to the show. Thanks, man. It's good to have you here and Before we get into some questions I was wondering if you could give the guys watching a brief overview of your talk and why you chose to speak about that So my talk was based on 10 lessons that I learned in life, you know quite often Success leaves clues and so does failures So to help people I guess hack or shortcut their lives to become better versions of themselves I shared 10 of the most powerful things that I thought would move the bar for in their lives awesome, so When I when I listened to your talk There was two key moments that were almost felt like turning points that you made in your life the first one had to do with Health and fitness and the way you described it was strengthening your body If you could like paint a picture for us, what do you or what did your workouts look like back in the day? And what do they look like now? Well, they're a lot different. I guess back in the day I was build strong thick dense obvious muscle And I did that, you know, I went from 160 pounds about 205 pounds at one point Just became strong because I had the mental block in my head with the scars that I had from burning myself with hot water That I had a very negative self-image of myself, but I knew that I could change what was under the skin Today, I'm 43. I'm not there to be the biggest strongest man possibly possible But I trained for injury prevention now So I work around injuries that I've had but I still strengthen my body so I can be useful to myself And be useful as a man and a father my daughter And so the second turning point was something that happened I think it was maybe Within the past year or so was your kind of red pill awakening and reading the rational male You're a father. I wanted to ask how has your red pill awakening changed your approach to parenting if at all? I think I became more mindful in the sense that I wanted to be the strong virtuous man That I wanted my daughter to be with when she got older sort of thing because I think that that's the That's the bar that's set and She's not so much paying attention on what I'm saying, but more to what I'm doing like she's very observant so to me is very important to set the groundwork you know the framework so that She would consider pairing up with somebody of those virtues one thing you mentioned about potentially if you were to meet another woman and She had a son and the dangers involved in that for your daughter. Could you talk to that? Yeah, a lot of people don't recognize the dangers involved because they're not paying attention to the risks because nobody talks about them, but The greatest danger to a little girl in a household is a boy of the opposite sex opposite sex, but not of the same bloodline There's pheromones and brothers and sisters that repel them from each other So they you know, they're not interested in engaging each other on a romantic or sexual level But they're absent when you bring you know if I were to bring a woman in my house She would live with me and she's got boys of my daughter's age or older It poses a potential risk and as a parent you got to be aware of that You know if you value your daughter and her place in society and how she's gonna grow up There's a lot of girls out there with daddy issues that have been molested and You know compromised by men in their lives that you know ruin their lives today And they let ruin their eyes today. So another thing you mentioned in your speech was belief systems So you do a lot of coaching How if someone was to come with you with problems with their belief that their belief system What's the first steps you take in helping them? Usually pointing to Facts that are in their blind spots People are pretty aware of what's going on in their lives, you know, they might choose to ignore it But there's often things sitting in their blind spot. They don't necessarily notice I'll give you an example had a conversation with a coaching client on the phone the other day and his His prospect and his approach to his breakup with his partner with his girlfriend was I bought her the curtains I bought her the car. I moved to the neighborhood She wanted to you know blah blah blah fill in the blanks and she still went and you know fill in the blank Could be fuck the other guy left me whatever and I was like hold on a second You need to understand the concept of relationship equity You don't make deposits into this relationship where you can make withdrawals later on for false law, right? You know you're only useful to them and so long as you're useful to her sort of thing. So That was a blind spot. It was it was a big awakening like a big aha moment for him to hear that uncomfortable truth And it's usually an asshole like me that has to point to it for them Do you think that's enough just the awareness or is there something that needs to happen after the awareness? Well, it has to be action. There's to be asked, you know There has to be intentional action taken on their part to become a better version of themselves I can't make them better. It's not my responsibility to make them better. It's their responsibility So I tend to do most of my coaching in one call. I don't look for recurring clients or recurring revenue It's let's you know, you got a problem. What is it? I basically open every single call with what is it that I can do today? That'll be useful sort of thing and you know We dive into what their roadblock is and I try to point to some facts so that they can remove that roadblock and They can move past it. Awesome. So Richard, this was your first time speaking at the 21 convention How is the event being for you? What's your experience being like? Oh, it's been great I mean, there's people in the audience that could be on stage. So I've I've said this before that if you're the smartest person in the room You're in the wrong room And I don't feel like as as if I'm the smartest person in the room like I'm here to learn to as well to teach Awesome. Yeah, that's one of the great things about the 21 convention. It's the speakers like yourself it's clear to see that they care about men and Helping men become what Anthony calls the ideal man. So before we kind of wrap up Richard, could you give the guys watching at home a? If they want to learn more about you, where is it that they can go most of my works on YouTube right now It's at entrepreneurs and cars on YouTube And you can search the content there as close to 400 videos as of today's date September 2017 and It's all free stuff. So, you know dive into that and you'll find answers to things perhaps that you're stuck on Awesome. So with that you can watch Richard's talk first on 21 University comm all by clicking on the link below this video Richard. Thank you again for being here. It's been great having you Thanks, man. So this is Mike with Richard Cooper signing off for the 21 report. Thank you