 మోరంస్ల్ఴ్ల్ ,లిల్లు únicoలిరిస్సివినారినిల్స పటిరస్ని రౚల్లానివనినాఆవి స్పరిస్సిస్లినిలి పటిసిన్లాని . to give our clients more freedom to be able to do much more things because they typically they are really really constrained with if they have a creative agency then they don't want to really do lot of you know trial and tested process and most of the time one creative guy doesn't look at the other creative guy with lot of respect so if they created a route they suddenly say that no you this you know if this innovation is done then route gets spoiled what I suggest is you know client should take ownership you know how nicely all our clients feel so good to go to stage and take the awards and they even are waiting for their flight to get missed to get the award because we were waiting to do our photography okay and saying how nice they feel to go to stage but they should give that much more importance when throughout the year we create ideas or they should demand more ideas from their agencies so that we can come out with much more ideas this takes a backseat actually most of the time most of the time what typically happens is a cut based off press creative gets put in on a out of form you know display and that is when most of the time it becomes very boring so I am saying this space I can say that has much more innovations options than a television or a digital or a press because here your space is your road your sea your sky you know you can do almost anything you can bend rules you can do anything so the possibilities of doing innovations and getting noticed is much more on the out of form space than any other space so I will urge that our clients should give us much more you know free hand because we do not want to do also regular stuff we want to do stuff which is which will excite us which will get eyeball for consumer from a consumer point of view and that should sell their product okay that's how it should operate but I think they are too much glued on to today television and digital media means that's where they come and they finish their stuff I think they should look at this medium as a very powerful medium because the biggest strength of this medium is it's larger than life anything you do you put up there your servant will come and tell you sir I have seen this if you walk in any brand you will suddenly show everybody has their point of view about the brand about out of form so that is how the awareness gets built up immediately