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MSBC 2014: Breakout Session - How the Brand Impacts the Bottom Line

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Published on Sep 22, 2015

A strong brand image can make all the difference in attracting and retaining consumers, especially in the world of sports. But how much of an impact does a strong brand image have on the true bottom line of a company?

David Cho, NBA Partnerships Director, Adidas
John Shea, Head of Global Markets, Gatorade
Rohan Oza, Principal, Idea Merchants Capital

Moderated by Seth Ader, VP Marketing, ESPN

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