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Case Writing for Business Education: Protagonist, DecisionPoint, and Objectives

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Published on Nov 14, 2012

This is a recorded presentation of a November 6, 2012 webinar entitled "Case Development: Protagonist, Decision Point, & Teaching Objectives". The webinar presenter was GlobaLens Director Marc Robinson, Ph.D., and was directed to 2013 NextBillion Case Competition entrants and other faculty or students wishing to better understand and improve their case development and writing skills. Webinar attendees learned how to clearly identify a protagonist and decision point, and how to write teaching objectives focused on measurable learning outcomes.

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