 When you run an ad without a landing page, this is the one that you would run But the reason why I don't do it this way is because there's just more steps involved. So if you're Not even knowing too too much about Facebook ads. This part's gonna be even more confusing and I'll explain why And it's one reason why I I don't even do it myself But when you don't have a landing page, you would run a lead generation ad and And all that is is you're using Facebook's landing page So as people see your ad, let me show you like just a random ad As I'm scrolling through the news feed and I'm just seeing what my friends are posting and I'm seeing what everyone's up to and Then all of a sudden I come across a sponsored ad. This is an ad So when we click on learn more what I'm saying like nine out of ten people that run Facebook ads If I click on learn more, they're taking me to a landing page, right? Right, so the one person out of ten is using Facebook's landing page and that would be lead generation So if you don't have a landing page lead generation is what you would do Now the reason why I don't do it that way and the reason why most people don't do it that way is because When you have to learn more button right here and we click on it and we go to your landing page The benefit of taking us to a landing page is the fact that this person comes here They click on the yellow button. They enter their name and email or name and phone number or whatever you're requesting They click send it and automatically that lead is in your CRM and that CRM Automatically emails them a buyer or seller guide So as you start to run ads you want to start talking about the benefits of selling or talking about the benefits of buying Or you're running an ad on a listing But if you don't have a listing then we have to entice people somehow some way and that's going to either be talking about buying Or selling and at the end of that I Would say video, but if we're not doing video This person right here is doing an image So if if you were just going to if you were going to just run image ads Then you would have to write out the text this person is doing an image ad and look at how much text they're writing out Like they're writing out all this damn text and believe it or not people do read it But they're writing out all this damn text Because they're posting a simple image I'm a fan of video because if I can just say all that crap in my one-minute video and People will actually see my face on my video. That's a hundred times more effective But if a person is not going to do a video then okay There's an image maybe a headshot of Kimberly and you're writing out all this stuff to get me to click learn more To go to your one page to download your seller guide Okay, so I don't mind trying to do a seller guide this week or something um I do have a listing in three buyers. So obviously I'd like the listing to also be Okay What's that Nothing um, so that is something that I want to be able to do is Get that going especially since I've committed to my clients that I will do maximum You know for them let's focus on that then Kim forget about forget about a seller guide If you have a listing when you be running ads on that listing But but here here's my point So so nine out of ten people will run the learn more button to a landing page Since you don't have a landing page Then it would be lead generation And that's when you're using facebook's Landing page But the reason why I normally don't do that you're in your case you may have to do that But the reason why I don't do that is because as I use facebook's landing page It's going to look just like this. We click on learn more Facebook's landing page pops up I enter my name and email into facebook's landing page and now that lead is in my business page But I then have to export that lead Out of my facebook business page and put it into some type of crm That's physical manual clicking that I don't want to worry about And then if I have to email that person I have to I have to manually email that person When I don't want to do that either I want to automate that thing But the original plan was and I forgot what did you call it that you were looking for from metro list? What was it called? I was I was Asking if we can put our facebook pixel pixel. That's it the pixel Because to run ads to an actual page Facebook needs to track that and they track it with what they call a facebook pixel So for example I click on learn more. I see this guy's ad I click on learn more I go to his web page And up here because I have this little plugin up here at the top This plugin lets me know who is tracking me with their facebook pixel So this guy right here. I don't know who the hell he is But I know he's tracking me with his pixel And nor do I nor do I care. I don't care like I don't I mean, I don't care if he's tracking me that doesn't All that does it it gives facebook the data it gives this guy the data On Not exactly name and phone number of who's landing here But it gives him data to know that people actually landed here And so what he does with that data this guy over here This guy freaking James The the the reason why the pixel is so important is because now James He knows That people landed here because facebook is tracking it with the pixel So what james is going to be able to do is because I landed here, but I didn't give up my email But what james is going to be able to do is he's going to be able to take that data Of me landing here and run facebook ad number two Targeting me again So as we run ads on a listing People are going to click learn more they come over to your page Some are going to enter their name and number some are not The pixel allows me to track those people And and and when I have another listing maybe I'll target them again Or if i'm running facebook ad number two and showing a video this time of the listing I'll target them again because those are people who landed here, but didn't give up their name and number But they landed here because there was some interest why in the hell would you see my ad click learn more on a property Come over here, but all of a sudden you didn't fill it out And that's fine. You have to understand shit happens and you know Maybe the kids are freaking crying or dinners burning and people they land here, but they got to go That's a drop-off rate and and when you run ads there's a drop-off rate But that's why the pixel is so important because we want to be able to track those drop-off rates to show them the next ad Okay, and the pixel have you had it because obviously you've done these, you know a thousand times You get them from the mls providers from other locations No, no the pixel is in your facebook account everyone all of us that have facebook We all have a pixel as well But but not all of us come. I can't get mine. You can Okay, so how come we can't just do an ad with that Because we don't have a webpage So that's why i'm that's the language. Yeah. Yeah, the webpage still has to come from Metro list which they did provide one But I need the pixel from metro list to connect to the pixel at facebook Is that no no you need you need your facebook pixel on that webpage Okay, gotcha. That's it. Okay So So yeah, that was that's what what I wanted you to email them is is your actual pixel And they're not responding. Yeah, because they're freaking idiots That's why like that's there is no other explanation Like there's another thing we have bougie through remax. I might be able to solve something with that um Okay, so I did because I did reach out to tech support Of course that took forever to I could have baked like a dozen apple pies and they said oh your ticket. Okay. Thank you I want to say they do have a website for each and every remax ages through bougie But if I have that Then I need to put my pixel On that and I'm pretty sure they're more adept than mls. Yes Okay No for that. Yes more intricate and keeps the language within my name my company My broker all of that. Yes Okay, now one one other thing to mention make sure that whatever remax page you're referring to Is a webpage not a website A webpage is one damn page. Just like the one that I clicked on with james I click on his ad he takes me to a webpage. He doesn't take me to a website So the remax you guys have a million things going on. You have a full-blown website We don't want to click learn more and go to a website You want to click learn more and go to a webpage where there's only one damn button in one button only? So for example, here's an example of james's Here's an example of mine when it comes to a listing If I saw your ad for that listing I click on learn more. I'm coming to one page Get instant access to the price and photos of this property So I'm not even giving up all the mls information right now. I'm asking for their name and email first I'm giving them a headline. I'm giving them some bullet points on the property View all 17 photos now I'm asking for the lead. Send me the details And how do I do that? That's that's a webpage. So that that's a landing page and that's an email otter otter responder an email automation because Once that lead comes in that lead has to get an email on that listing right away So that's what most Websites don't provide like cold. Well kw like remax like all you guys have a standard website with a ton of information Information doesn't get leads. I know so I need to take them to one webpage Where I can get that lead and then I can email them all this other crap I don't mind hand doing the follow-up If it or even if it auto sends on a page, I just need to figure out how to Have it come to a landing page. I'm going through my emails on my phone because I'm Scrolling out a week ago somewhere. I know They sent me my response through bouge Well, again, if if you can't get the landing page down then then that then then no big deal You'd have to go at lead generation You'll just use facebook's lead form And I like the other one You would then have to manually just email that lead And I like the other one. Yes, even if I have a landing page, it's just a page and even a remax just does the page We have to use what they've created with my face on it How do you connect it to where it automatically says you want more information? Is that through me setting up that page or Did you see what I mean? Because I already have right right Oh never mind Forget the question just just reach out reach out to remax and just say hey, do we do we have access to landing pages? And and they'll know exactly what the hell you're asking Okay, because the only reason why a person wants or needs a landing page is to capture leads And where do I put that landing page when I get it? That is what's linked to the facebook ad so that's what that's what happens when we click learn more when we click learn more We go to your landing page I know I mean, but how do I create my ad? Where do I put my My landing page when I want to run an ad it would be here's here's the let me start from the beginning As you're up here on your page you click on create You click on add And that's going to bring you and you're going to do this from a computer not from your cell phone I remember so so From a computer you're going to click on you're going to click on that and then you'll click on this link right here add account click on that And then you're going to simply come to the dashboard and click on the green button That's the setup, okay So I clicked on the green button and it brings me here What you always have to do is check this box for housing If you don't do that that's step one if you don't do that Well, all that is is a special ad category Facebook has these different categories for different businesses Got it. So you're real estate. So you're housing you have to check that box And if you don't that ad will get rejected no matter what you have to check housing But to answer your question Step one is the is the campaign the objective If you're doing a landing page, then it's conversions If you're not doing a landing page, then it's lead generation Okay, okay. So That's step one step two is when you come in here and you set up the ad the targeting the the budget And all that that all happens in step two And just click and just make sure you you shade both of these gray both of these should be gray And then you click continue and then we go to step two It's in step three Where you simply get the link to your web page and you're going to enter it in over here So text and link so once you get to step three the ad That's where you'll enter the link for your website for your web page So when they click on learn more they're taken to that web page whatever you provide And that's and I download that page in text and links No, you're not going to download any page You're going to simply just like for example up here as I have this link over here this web page. Here's my landing page And up here is the link So facebook just needs to just needs to we need to copy that link Okay, I got your copy. We're going to bring it over here And we're going to once we get to the third step. We're going to put it in over here Okay So again, whether it's whether it's a landing page that you're going to get access to which I don't think you are So I'm 99 sure that you're not going to get a landing page Why would that being said it'd be it would be lead generation You would just have to run a lead generation ads to capture lead And and you'd run it on that on that listing. I would for sure run it on that listing But here's what you want to do also Post it on your business page So the ad is the post on your business page That's where it goes first So go to your business page and what's your business page? Kimberly sells for you Kimberly sells for you This is where the ad goes first So you simply come to the page and post as you as if you would post anything It goes here first This is where you would you would you would post it right out the text put the image the video whatever That goes there first and then and then you come over here and you can run lead generation Well, it's kind of my plan. I already assumed that but at the moment I won't have pictures and videos in until Wednesday That's a come I was trying to hopefully have because it's the first week of june have something else running today Okay, so here's what I would suggest do you have any video? Are you doing video at all? My gimbal just arrived yesterday. So no, I don't have one I'm okay Here's here's here's what I would highly high. Are you going to be doing video just with you on camera? Like either Okay, here's the first video kim bottom line. Here is the freaking first video You need to pull out your damn phone and just simply introduce yourself That's video number one You got to pull it out. Hey, hey, this is kim you guys. I know I've been out here forever I know most my neighbors don't even freaking know me I want to introduce myself tell you a little bit about my background my experience and what I do In the real estate market for buyers and sellers in our local community A simple intro video that's what I would do first if I are you Okay, and then in the next Wednesday as you get the images or or or a video of the listing then run that But here's the video just post it like a regular posting. I don't need to do an ad Is that what no you want to do an ad for sure? Yeah, so under that I would do it and put it into lead generation No, no good question that one is video number one. That's ad number one and that is video views Okay, but here's what's powerful about this strategy Is the fact that you pull out your phone you do a simple intro video on you your background your experience your passion Why real estate? Why remax? Why you love helping people? It could be a a simple one to two minute video of kimberley You run it as video views And the reason why that's so powerful is because if you literally started that let's say you started that Let's say you started that tomorrow It went out at 7 a.m. Local time on saturday morning You run that for saturday sunday monday. Let's see saturday saturday Let's say sunday monday tuesday wednesday, so it's four days If you ran that for four days You would literally have a couple thousand people In your local area who saw it What you do with the next ad which is ad number two and that would be lead generation now We have images of the listing now. We have a video of the listing whatever Now it's lead generation But what you're going to do is you're going to retarget everyone who watched your first video Okay, I got you Now again, that that's just giving me that's giving you the the overview from a 30,000 square foot view There's way more that goes into it, but that's what the strategy is Yes, that's what i'm going to need to teach you to do these damn things like That's what that whole coaching was all about because we're going to spend some time This is some time like you're not going to learn this stuff overnight I'm trying to um and the other is too then because I know we were still just trying to finish up on the fact That I didn't have a pixel If I do get a pixel from booze remax all that you said might just be a site Not it's not a pixel from them. You already have a pixel I mean the other way around is what I meant that I need to have a A website from them that pixel will land to my website But technically that is the case and I don't want to bring them to a site because you just said almost all uh brokers they create nothing that A consumer can fill out or to do Right, it's just information So what was the original plan to have a pixel land on a site if it can't do anything Well, one plan is for the fact that you can track everyone who lands here Okay, got it. That's what I said and then rerun which is which is what facebook calls retargeting You can retarget everyone who lands on that page, but at the same time that's not where you'd be running the ad to anyways Okay, so but I just was trying to do the math on I got it to to tracking purpose Yeah And then to retard to resend it so they see it more than once now. I understand the purpose of that Yeah, they see it more than once but it's it's different ads. So for example if you ran an ad of your of you introducing yourself People are going to see that video We want to show them again the next ad So we can retarget on video people who watch the video and then we can retarget people who land on the page Okay, okay Okay, I will work to do that and I guess um, see what I can get out of bouge and Uh, but at the moment, it'll be video views then it will be lead generation And I hope we all have everything in from them by wednesday Do a simple intro video of you introducing yourself and then schedule schedule another call with me I'll help you run that ad a quick question too before we hang up. So I have three buyers and How would have you seen how does someone promote the fact that they've you know I I only see that they people will promote. Yay somebody else. They got keys right Do you see how someone creates ads to say, you know what? The buyers in process right takes patience and care that type of thing right if you I don't know how to do create an ad that I still have business. Does that make sense? Yes, it well first of all it all comes down to number one video Okay, you can if you can portray that experience via your one minute video That's number one. Okay. So like big showing them houses take a small little video of you know Here's a couple pics of a couple properties and you know, there is inventory For buyers right my buyers today if you want to be one that needs help all about that kind of thing, right? Yes, and at the end. Yes, that that's that's the video. That's the one minute video It's a facebook ad targeting your farm But here's the catch. Here is the bait is what I call it at the end of that video You're saying and hey guys by the way I put together a 2020 buyer guide That's going to walk you through these basic steps Click learn more It'll take you straight to my page where you can download your free copy. Can't wait to talk to you So at the end of your videos, there's a call to action to click learn more Okay, that's why the web page is so powerful because I have to take them here so they can fill out the form and I can automatically email them a buyer guide No one's going to just That's like you keep pulling up is what I'm not the actual house, but the data Process right there. That's what I want Yes, like like that that's the strategy I should say the strategy is to educate me with that video So if you're pro if your buyer is in is an escrow and you guys are going through the process Talk about that educate that that becomes video content And at the end of that video if you were also saying if there was also a call to action Hey guys, if you guys are interested as well I put together a free buyer guide because what every agent says hey guys And if you want more information comment below or send me a message or they or they'll try to put their phone number And and it's like that person that agent has just put put in and on social media When 99 percent of their friends live across the country ain't no one calling you But if I ran that as an ad And there's a learn more button And I was given away something of value a free pdf a free buyer's guide That's when we start capturing leads and if I'm running that as an ad targeting my farm That's when I'm capturing leads Right You can't just post it on social media no one cares I got to target my area, but I can't just do it once I got to run an ad every day And it's not a different ad every day. It's one video ad per week I'm telling you for a month one per week So either we're going to run a listing for a week or we're going to run it until until the damn thing sells Or we're going to run an ad on educating people on the process of buying if that's what you're going after is buyers Then then then start doing a weekly video educating the educating people on the process of buying And but but all I'm saying at the end of that video There's a call to action to click learn more to download Your free 2020 buyer's guide That's how you're going to get people to click learn more. That's how you're going to capture leads So I forgot to get the buyer's guide out of eat even if you were just running ads Why the hell would anyone want to click learn more especially if it wasn't for a listing if if it's for a listing Of course, they're interested in the listing But if we're not running an ad on that I'm telling you we're running an ad every week as if it was our religion So that means if we don't have a listing we need to have something to give On a listing. I'm giving you information on the listing. That's what you're interested interested in But if I don't have a listing And you're watching my videos on me educating you on the process of buying and all the shit we go through I need to also give you something in that case as well. And that's what I'm calling a pdf That's what I'm calling a free download. That's what I'm calling your aka buyer guide So you're saying that at the end of the video at the end of every video that you do from this point on There needs to be a call to action at the end either and and that call to action is hey guys Don't forget to click learn more It'll take you straight to my web page where you can download your free buyer guide. See you guys there That is the last 10 seconds of every single video you put out from this day forward With the intention of that video targeting your farm The hell with social media. We're running ads. We need to run an ad directly that farm We need to do one every week So this becomes very simple for someone like you to really get it because all I'm saying is drop a video per week That is it. That is your only job. That is it one post per week That is it. I wish it was my only job. It is man. I'm telling you I'm telling you because it makes it just makes it you're the rest of your job A million times easier because you don't understand that video is running 24 seven So while you're dealing and juggling everything with your family with business with bs going on like as you're juggling the life This message this video this ad is running And unlike this boring ass image that I don't know who the hell is who In your case, it'd be a video of kim educating us on real estate And she's giving me something for free. Click learn more And she's taking me to a web page so people are filling it out while you're sleeping Well, that's what I want. So I know that's what every agent wants and no one's running the ads That's the problem. They're posting over here on social media getting 40 people to view it in 12 months I need 400 people to view it in my local area by tonight I wonder what had happened if I ran this particular video way back then because I was very naive Well, it would be happy because that House was over a million dollars At a $50 budget. I'll tell you exactly right now. What would happen at a $50 weekly budget You would have had 5,000 people view it that all live in that area They would click learn more they would come to your page. They would have entered their name and email Let's just say 1% let's say 1% of 5,000 would have gave up their information That's the difference And I'm telling you I'd spend more taking you out to lunch today Then I would have spent on that whole entire damn campaign Well, let me try my little sample video thing with just a stick No, you're not going to try you're going to freaking knock it out the park. You're going to crush it Keep it simple. Pull out your cell phone and just go on a rant. Who the hell is kim? That's all it is man. And and also when you're pulling out your phone make sure you hold your phone horizontal widescreen Landscape not vertical not that's for instagram if you're posting on instagram That's vertical shot for instagram, but this is facebook video So hold the phone horizontal because it gives that wide view that widescreen view That's a better view you say that because you know, I am totally hate being on camera and I look at everybody's stuff and they all look like freaking drone aerial view Keep it simple man Keep it simple and and and just know just know That the people that are going to be seeing that video The more raw the more authentic the more your freaking phone is shaking The more it looks real is what gets people to engage. It's that realness. So don't forget that that's that's number one and then number two Is that 99.999 percent of the people that are going to see it because you're going to run an ad on it Don't even know you I know it's not like you're freaking x in-laws your cousins your girlfriend. None of those people are going to even see the damn video You're running an ad You're targeting people in your local backyard that don't even know you So if you're going to judge me, okay, Lisa, it ain't my cousin judging me like shit You know, like it's people that don't even know me So that's there is quite a few people that do know me that have now linked into my business page, which is no But but they're not they're not gonna see it because really Yes, because the thing about the business page is that as you come over here And you just post it organically Facebook is only showing it to one percent of the people Anyways, that's why you absolutely have to run an ad Okay, because the one percent are only seeing it plus The likes they live all over the oh all over the all over the place Gotcha, okay So so so the only people who are really gonna see it are the people that i'm targeting with my damn ad And none of those bozos freaking know me So I don't give a damn if they if they they're not gonna they're not gonna know anything They're gonna know you're nervous. They're not gonna know you're camera shy. They're not gonna know any of that So they don't know you And you gotta you gotta keep in mind and I and I'm sure I touched on this the first time You are a licensed real estate professional. I don't think you understand I don't think you realize that you literally know more about the buying and selling of residential real estate than 99% of the entire country I don't think you understand that spoke about that and I actually ran into somebody from facebook From san francisco in the parking lot of grocery outlet this week that recognized my face And uh, it's solely because I didn't have a mask on but Uh, we were talking about Exactly about one line and it's the the tables have turned the rules have reversed It used to be you got a lot of work because of what you know Right. I got an education. I got lots of business and had a great career for what you know But now technology has turned it around to who you know And so now I have to keep up with the young ins and try and be popular And I've never tried to run a popularity race before it's not it's not popularity Where I was going at the speed of though someone that's Not trying to always be in the front of social media Yes But at the same time we're targeting and all I was going at with that all I was going All where I was going with with what I was saying was the fact that you can put out anything on video And 99% of people are going to believe you Because you're the licensed professional. You're the one that practices real estate You know more about this stuff than 99% of people So it almost comes down to it doesn't even matter what the hell you're saying in that video Because you're a real estate professional people are going to automatically believe you You know more about all of us. You know more about this stuff than all of us Unless a person has been practicing real estate for 55 years Unless maybe a Robert Kiyosaki that knows so much damn stuff about real estate Unless you run into one of those types of characters Then then then someone might call you out and and say hey kim that ain't true But 99.99% of everyone that's going to see that damn video We put you on a pedestal You know more about this stuff than I do how how dare I question you On the process of buying or the process of selling So that's what I'm saying. You don't have to worry about the butterflies fear Not having the confidence. That's what I'm trying to crush. I'm trying to crush all those insecurities Because of people that are seeing your damn video. You know more about this stuff than we all do And people are going to respect you because of that It'd be different if you're targeting a bunch of real estate agents have been practicing real estate for 55 years It'd be different if you're targeting them And now now I'm a little you know nervous on what I may say because yeah They've been practicing for 55 years and I might say something stupid that they might call me out on Dude, you're you're targeting the average consumer that don't know shit about real estate So talk about anything Talk about anything educate us educate me on the process of buying educate me on the process of selling But before you pitch yourself introduce yourself Right, that's ad number one. Hey guys, I know what I'm gonna say. I do. I already know what I'm gonna say I know you do I know you do Pull out your cell phone whether it's in your house whether it's in your your spot Whatever the hell you you go outside for a walk whatever keep it stupid simple Because people love that that's social media the st. Channel 7 news and you're running a commercial Nothing professional about it. I'm telling you Get that done and then set up another call with me and I'll help you run that first ad that's video views Let's run that ASAP Okay, I'll have it for tomorrow and then Hopefully if I don't screw this up and I figure out what I got I'm gonna link in with you And schedule for Thursday in case I can't get my ad up on Wednesday Which I'm hoping they'll have pictures for me in 24 hours in this whole entire meantime that video should be running Okay, so so so if you're if if you know for a fact that you'll get that video done Today then schedule a call today for tomorrow because you have to schedule a day in advance on my calendar so Go back to my calendar later on today and schedule a call for tomorrow if you know you're gonna do the video today If not, then freaking take your time. I don't care. It's up to you. But just Schedule it today for tomorrow if you can I'll make it happen. All right. Kim. All right. Thanks. Sounds good. I'm so proud of you. You're gonna make it happen I'm I'm proud of you. I'm excited for you. Let's do it. Bye. Thank you. Bye. Bye