 We want to talk a little bit about Shopify, write that form for your e-commerce needs. Just quickly go through what does an e-commerce merchant require. Normally, any person who wants to sell online, they need a system to publish, to actually store the catalog information online. The second thing that they need is the online store to showcase the brand and showcase the products. The third thing that they require is online marketing and traffic tools to get people on our website. And the fourth thing that they require is the operations, managing the both suite of things, when the order comes in, what to do next, etc. So we are going to go deep into each of these four areas. We'll start first with the online catalog page on what all things we need to manage online catalog. Sakil. Thank you so much, Ginesh, for putting lights on the topic today. So as we already understood from the Ginesh point that while you're going to sell anything online, you need to carry forward to all these steps that is coming in. You have to manage the catalog, you have to have your own online store where you can showcase your brands and products. Then you have to bring traffic to your website. And the final thing is when the order start coming in, you have to manage those orders. So taking it from the top, the first thing is online cataloging. What does a cataloging mean? So if you're already brainstorming that you are going to sell online, then definitely it might be a new lingo for you. But cataloging is something where you manage all your products. For someone who's already managing all the products, they might know what cataloging is. So for them, they might require a fast and efficient process to manage these things. So how cataloging works is, I have a product to sell. Since product is the heart of business, what is required is I need to manage them properly that how the presentation will be, how the control will be in my hand, how can I put all the things there, how can I manage the media, how can I manage the review of the product and all other details about it. For example, if I want to put some images on my catalog where I can manage all my products. Suppose I have 20 products that I'm going to sell and I want to list all those products on my e-commerce website. So before listing it, I might require a catalog machine where I could put all the description, details, images, and all the rest of the details, swatches, different variants that I have been creating. I need to put all those things there. So this is what cataloging means where you have to do all this thing. So you need a platform or you have to build a platform. See, there are only two ways of doing e-commerce business. Either you are going for a custom developed e-commerce website or you are choosing any of the platform. Regardless, whatever it is, you can choose any of the platforms. So for both the systems, you need a catalog management system there where you can manage all the products, you can put all the things and you can manage the reach from there as well. For example, the online store is not the only place where people sell. They sell it on multiple point of sales. So you need to manage the reach also, to Facebook, to Twitter, whatever reach you are going to take from there. You have to manage it from there itself. You need the catalog management system to be efficient where it operates in so efficient manner where you don't have to worry about the speed. You don't have to worry about the lingos. It should be very much clear from the messages that is coming on the catalog that what point you have to put in there. Then the presentation. The presentation will be how it will look like to the exact customer. When the customer will login, there should be a preview option where you could preview it and the full control should be in your hand. That when do you want this product to be visible? When do you want this product to be hidden? Or when it is going out of stock? All the things should be in your hand. So this is what the cataloging does. For next step, we have online store. Now you have already created your catalog. You have all the descriptions ready with you. You have all the images, you have all the videos. You have inter all the SEO details. For example, the meta tags, how will the description look like when you're doing the SEO. When you have done all these things, the next thing comes is showcasing your product on your online store. Now, when you're creating an online store, there are multiple things that needs to be keep in mind. So first thing that your store is representing is your brand name. When people buy any product from marketplace, from your brand, they only care about the reviews that is coming in for every product. But when they visit your particular store, there is a credibility coming in for you. So the appeal, the UI, the customer experience should be so great that people should be able to recognize that this is the brand where I should come and I should buy product from. So first thing that is important while building an online store, while thinking about building any of the online store is your design should be customizable. At any point of time, you should be able to customize it. At any point of time, you should be able to change it according to the need of the market. It should be custom contented. For example, the content that is coming in, it should be dynamic. Content should not come from, static content do not drive audience, definitely. You should keep updating the content of the website so that people get new things every time when they come to your website. Blogging, blogging is definitely a marketing weapon because it generates traffic to your websites directly. So blog should be there itself on the website only. Then the speed, speed is something that might, because if you see the survey, more than 50% people leave the website if they load slower because nobody wants to wait. In this competitive market, there are brands growing every day. Not a single, I feel there is not even a single category where competition is not there. So what you are offering to your merchant, what you are offering to your customers is the most important thing. So speed is the most important part. Now the next thing is your payment integration, checkout and card. So payment integration is something, see when you're selling something, you might need to accept the payment. How you're going to do that? There are two ways again. Now if you choose a platform where payment integration is seamless, you just have to enter the credentials and details of your payment gateway and it is done. You don't have to do multiple things. You don't have to do a, you don't have to do a sandbox testing into it that payment is coming or not. Because it is already tested on platforms. So while going with platform, it is very important to see if the payment gateway that you are using is available on that platform or not. Or if you're building it by yourself, if you're building a custom e-commerce website, then you need to take care of which payment gateway you want to integrate into. And the next thing is checkout and cart experiences. Cart and checkout, they both are subsidiaries, lingos actually. Cart is something where people can see what are the items they are going to buy and checkout is a place where they pay the amount or they enter their details where they want to get the product delivered. So the experience should be created in such a way that people love to come in again and again. And it should be upselling something. For example, if you are creating an online website and you are selling a product and if you want to upsell any of the product, the cart and checkout are the best pages that is coming in for that. So once we have the online catalog ready and once we are showcasing these products on our website, the third thing that any e-commerce merchant will write is are the tools to get to online marketing and analytics. So what does it mean? So normally e-commerce stores normally get most of the traffic from either Google's organic search, Google page search, Facebook ads, Instagram ads, e-mails, affiliates and also remarketing and other stuff. The platform that an e-commerce merchant decides to use should be able to work with all these tools to get more traffic. For example, let's talk about search engine optimization. Ideally, the website should be able to go through the content of the website. Let's say the Google bot should be able to go to the website and should be able to surface small tidbits about the website and show directly in the search results. All these stuff increases your organic click-to-link. For example, let's say somebody is searching for a particular product or directly on the Google search result page, they should be able to see some price information and ratings so that more people are likely to click on that particular search results. The second thing, these things are not much talked about but any e-commerce merchant who wants to run ads on Facebook and Instagram and Google, they need to create something called catalog feed. Your system should be able to create these catalog feed and should be able to send that information to Facebook and Google so that we can run ads on those platforms. For example, when you browse Facebook and Google, you see all these ads with titles and the price and product images, etc. All these are driven by feed which comes from your website, which are powered by your website. And let's say if a product goes out of stock or let's say you make changes in the price of the product, those things are automatically updated in your ads. So there's no mismatch in what your ad is and what your actual product website content is. So your system should be able to dynamically update the ads based on the content that has been changing on this website. So for example, the other thing that we need is analytics. So ideally when people come to the website, as an e-commerce merchant, you need to know what type of traffic is working, what type of traffic is not working, which products are selling, which categories are selling, where are people dropping, which blogs are getting more views, which blogs are leading to sales, etc. So your system should be able to provide a good detailed view of what's working and what's not working on the website. Once you have traffic, this is the most complex bit where the fourth thing that's required is operations, where this is the most complex bit because each business is different. So normally this is the most overlooked part. There are many CMSs which does a good job of creating websites and maybe giving some traffic. But the order management is where most of the energy of any e-commerce merchant is spent. They hire lots of people to fulfill orders, etc. So what does an order management system mean? This is mostly which is, these are the things which are going in the back end, but it's are required and which are incredibly complex. Let's say, let's take an example of order management, what happens when an order comes in? As soon as an order comes in, the customer should receive a thank you confirmation email and maybe SMS also. Second thing that is needed is we need to connect our system with our shipping partner to create an available number. Third thing that should happen is as soon as the available number is generated, the system should be able to send an email to customer saying, hey, your order has been shipped. Then the system should also be able to track the stages whether it's out for delivery, whether it's on a nearest station, etc. The system should also be able to create an invoice and also accounting for accounting and all the stuff, etc. The system should also be able to create a profile of the customer, should be able to update the profile of how many orders has the person spent. The customer has made, should be able to store address, multiple addresses, should be also able to store the email ID, etc., for remarketing other stuff. Just order itself is so much complex and there are many more things that the system should do in the back end. For example, just to give an example, let's say, if you want to do a special sale and you want to send emails to only those people who have purchased a particular category of products, your system should be able to segment the list of those people and we should be able to send in a specific campaign on email, on SMS, on remarketing, on Google, Facebook, etc., seamlessly without any issues. These are the things that happen in the back end and your system should be flexible enough to account for all the back end invisible things, which are incredibly complex, seamlessly and easily should be able to do. Now, where does Shopify fit in all these requirements, all these main core functions and why is it popular? Can you take this? Yeah, definitely. So, basically, we are talking about where does Shopify fit in it? When you are talking about selling something online, you have learned about the basic hygiene that you have to take care of all the operational part where orders are coming in, you have to ship those products and then you have to manage the customer profiles, how many orders are coming in, the returns, the inventory, all of the things. So, where does the Shopify fits in all these things from starting from catalog management to online store development, then from marketing to the operations? These are the four important parts of e-commerce business. So, how does Shopify fit into it? So, Shopify is actually a platform which directly sits in the middle of all those things. It lets you create your own catalog. It lets you customize your own online store according to you. It lets you manage all the marketing things into the Shopify back end panel only and then it lets you manage all the operational part there itself. Now, the most important thing that comes in that when people start getting into basic things, for example, if you are scaling and every day you have to think about the bandwidth that I have to increase my bandwidth now. It makes complex for you to just think about your business and just think about selling, not about these basic hygiene. So, Shopify takes care of all these things, either it's search engine optimization or it's a limited bandwidth or how many products should be listed. There is no limit of listing your products. You can limit unlimited product. You can post unlimited product on Shopify's back end and then you can publish it live. Moving on, the platform is responsive with all the devices. People can definitely build a website which is fast and very much efficient. The support that Shopify provides is really very great. Suppose you are scaling. See the important part is when you start selling online, you look for a bigger picture. What will happen when you start scaling up? Will this platform help you out when you start scaling? Because when you start scaling, there are multiple ERPs and CRM coming into picture. Because you might need to manage multiple things. So, will the system let you integrate with it? So, there are simple custom plugins made for all these things where you can integrate any of the CRMs and ERPs. It is open to all the integrations. The Shopify platform is open to all the integrations. Now, coming towards how the user will see to your online store. What the user wants from your online store and how they will see it. So, in that we can see. Janish, you can put the next slide. So, you can see the theme is directly available on Shopify which is definitely available on most of the platforms. And on Shopify, it is divided into sections. So, building a theme into sections is a very unique approach which definitely should be there so that you can create your own website without involving any technical expertise into it. You don't need to be technical enough. You don't need to be technically sound to create your own website. So, if you're just starting your website, you can definitely go and choose a theme which has the minimum amount of features that is required by you and you can customize it accordingly and you can start selling. Now, at scale, definitely there are multiple things coming in. At scale, you might want to build a custom solution. You might need to make a new feature that is not available in the theme. You can definitely hire an expert for that and this community already has multiple experts sitting in the corners for helping you out. You can see there are custom plugins for everything. For example, if there is something which is not available on the basic theme that you are purchasing and when you purchase it and you want a custom plugin to be integrated into it. You can definitely do that by just going to the Shopify App Store and finding a right plugin for which you are looking for and you can integrate it with just one click add. You don't need to get into the coding to integrate all these plugins. The store development is very easy. Customization, as I said, completely depends on your creativity, how you want to customize it, what banners you want to put, what carousel you are looking for. So all these things is very simple when you start building your online store on Shopify. Now, what is Shopify? Why it is so popular? What is the ecosystem of Shopify? How does the developer works? How does the integration work? So Shopify is basically a very similar platform to all the platform that lets you build your online store. The only difference that comes here is it is very affordable. It starts with $30 per month, just $30 to start with and then while you scale, you can definitely go ahead with all the plans. There are multiple things. See, if you'll start playing around it, you'll be able to understand what are the offerings that Shopify has. But if you look from the top, the most important benefits that Shopify gives is it's affordable. It is very appealing. The online store that Shopify has, it presents a visually appealing online store to the world. The marketing tools that are readily available in Shopify are very much robust and it is very easy to use. You'll be able to understand how things work there and you can take care of all these things by yourself. You don't need multiple people and experts to do these things. And the last thing is security. See, if you're building something on any of the platform, there is a very important thing coming in that is your security. Security is a very big thing that you should take care of because breach is something which can happen to any place. But Shopify has PCI compliance which keeps your store protected from hackers and it upgraded the security with time. Now the key benefits that Shopify is providing is it is easy to build a store. You don't need anyone. You can just start building your store. You don't need any expert in the starting. While scaling, definitely you need someone who can help you out by doing this stuff that you don't know. Because online store has multiple customizations. There might be multiple things coming into your mind that I should build this, I should build that. So for those things, you can definitely hire an expert. But for someone who's just starting, they can just go ahead, select a theme and start customizing it. Don't need any expert advice to do that. No technical coding or knowledge required to do this. And has hundreds of e-commerce tools readily available on the app store, even on the Shopify itself. Where if you want to ease your operations or ease your process, you can definitely look around. There are descriptions about everything written there. Clearly, you won't get confused into it. And the other thing is one price covers everything. So when I said it starts from $30, the basic cost of your store, the functionality, the hosting, the SSL all comes under one price. The price that they're giving has benefits included with it. So you can go ahead in pricing and plans of Shopify. You can see which plan suits you better and you can definitely go ahead with the most suitable plan for you. But for someone who's starting, definitely they can check how they want to do that. And if someone is migrating from some other store, they can also see what benefits are coming into picture for them. Now the uptime reliability. Shopify's uptime is 99.9%. It hardly goes down and the store has already PCI compliances and integration with all the third parties payment gateways, which makes it easy for you to integrate any of the payment integrations. Like when you're selling online payment integration is definitely a very important part for you. So you have to integrate that. You can do it via one click and you can do it if you want to integrate PayPal. For example, there is PayPal one click checkout. You can integrate it directly. If you want to go for a third party, you can definitely find a list of third party payment providers. You just have to integrate your credentials and it is integrated. And the one which we spoke about the load time. Load time is a very important thing. So it has incredibly fast load time of 80 millisecond page response time. It has. So you can also see the performance here. Ease of use design, flexibility, sales features, website features, customer score, help and support, value for money. Definitely all these things which is provided there is very great in the platform that Shopify has provided. Now moving forward, the backend of the Shopify, it's so simple and it's so easy to understand. Most of the things are self-explanatory. The deep drive analytics where you can see how many orders come in which who were the customer who returned to your website. Because what is getting data driven every day? You need to understand the data. If you are selling something, you need to understand the marketing trend. You need to understand all of the things you need to see which of your ads generated how much revenue. So all these things can be seen directly in the Shopify's backend. You don't need to visit to multiple places to check out all these things. And managing all these things is so easy is when you start using it, you'll be able to see that most of the things are self-explanatory. You can just log in and see and half of the things will be clear from you there itself. And if something is not clear, suppose if there is something which is coming again and again to your mind. So there are multiple resources that are provided by Shopify. Shopify has already given a multiple resources which you can refer to and you can find a great solution out there. Now moving forward the online store. The online store is very much customizable. You can select the theme which theme you want to select. There are multiple more than 100 themes are there readily available on Shopify. You can select the theme. You can see what are the features required. For example, if you are doing a business in electronics, you can see who are the customers who are readily doing great job in electronics. How they have built their store. You can check their store out and then you can find a similar design, similar functionality site in the theme section as well. If you want to build anything custom, definitely you can hire expert. But there are multiple things that is readily available on Shopify. You just have to visit the theme section and you'll be getting all the details over there. Moving forward, we have Shopify community. Now suppose any question is coming into your mind. If you are playing around with things and you are not getting something which is a very small thing and you don't need any expert for that. What you can do is Shopify have help and Shopify communities where people sit, people stays online there. Most of them because see it is a global community and people from all across the world are sitting there just coming there to seek for their questions and to seek answers for all the problem that is coming in. So you can just go into any of the discussions that is going on and you can ask any of the questions that is popping up into your mind and people will be able to help you out there itself. You can see it's just a screenshot when the members, the post and the online people is showing into it. When you'll get on to the Shopify community, you'll be able to see the multiple people sitting online. And when you post your question, you can get a reply within ours that how you can solve the problem that is coming in or if there's been any discussion, you can carry forward the discussion also. A healthy discussion definitely clear ups your mind a lot. Moving forward, we have the App Store. Now the App Store is a very unique approach of Shopify again. They have created their own App Store where they have let export come in fill the gaps that Shopify would have. For example, if there is no return solution Shopify, then they have let the merchants come in, put any return solution for the merchant where merchant can come in, get these apps directly from this App Store. Now for multiple things from marketing to your management, your operations, you can find multiple apps on the App Store. There are more than 4,000 apps available for Shopify to ease your operations for your sales, for your operations, for your online customizations, for upselling, for everything. You just have to search the keyword there and you'll find the relevant app for that. Moving forward, we have went to not use Shopify, which I think Dinesh would be able to tell you in a better way. Dinesh, so Shopify was built by e-commerce merchants when they were looking for a solution which they could not find in the market. So it's actually built by e-commerce merchants for e-commerce merchants. And the basic idea at that time was they created a tool for people who are stocking the products in their own warehouse and selling it online across the world globally. So if any business model which is around that, obviously the business models have changed and evolved. There are new models, dropshipping models where you don't need to stock products and you can directly ship. You can directly just do the marketing and the supplier can ship directly with the customer etc. So all those type of models, Shopify is a great starting point or great solution which can help their needs. But if you're looking, if you're trying to build a complex business model, then maybe Shopify would not be a right choice. For example, let's say if you're trying to build a marketplace, a marketplace where you are trying to create a set of buyers and products and then you're trying to get buyers to that marketplace. You want to create a system where all these sellers have a dashboard with their own profile, with their own ratings, seller rating, product ratings. Where you want to monitor who is with seller is selling how much and you want to do commissions and payouts and all this stuff. Then I think Shopify would not be a good solution if you're trying to build an e-commerce marketplace. Similarly, let's say if you are trying to do a rental e-commerce model where let's say you want to sell a product but not outright sale but you want to sell it for a few days and then get it back. In such cases, you need a system where you can provide a product for certain days then you should have a system to capture, deposit, send the product. Again, take the product back. You need a system where you can have a customer wallet. You should be able to charge from that wallet and it becomes more and more complex from there and there. I think for such type of complex business model, Shopify would not be a great solution. Next, we'll talk about the top brands who are using Shopify. You might already know a few of these. There are many global brands who use Shopify, like from Bajau. The Indian brands like Bajau, Raymond's, Kylie, even you, WoW Cosmetics, all this stuff. On an international level, there are like Allbirds, Staples.ca, Hines, Gymshark, there are many more brands who use Shopify to empower their e-commerce chain. So, Shopify already has 1 million plus merchants who are using Shopify right now to empower their commerce business. And it is globally expended in more than 175 countries and the revenue that was released via sales on Shopify was more than $200 billion. And you can already see all the top brands using it. So, definitely it's a worth trying platform for once, which I would definitely recommend.