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Published on Nov 2, 2007
A classic from the BBH stable, this ad announces the launch of the first Levi's stonewashed jeans. It's 1950s small town USA, a GI stands watching the girls. Behind him a man walks into a launderette carrying a bag of small rocks which he pours into one of the machines. He then proceeds to remove his clothes down to his boxers and socks, and put them in the machine. A thoroughly honed physique is admired by all as he takes his seat against the wall. Levi's: Now available stonewashed
Levi's: Laundrette Agency: Bartle Bogle Hegarty (BBH) Creative: John Hegarty; Greg Mills; Barbara Nokes Director: Roger Lyons Production: Mike Dufficy & Partners Director of Photography: Richard Greatrex Editor: Ian Weil Music: Karl Jenkins, Mike Ratledge Brand: Levi's