 Organizations need to accept that the world is uncertain and include uncertainty in their business models. Today what we see is the predominant, the mainstream management practices in strategy or in any other area. They try to control uncertainty, but it's impossible to control uncertainty. How do you change the way you engage your people? How do you create different management practices that accept that that's different? It's interesting to say that, I mean, uncertainty comes from people. I mean, people are unpredictable. If you look like what we live in the world today is just because we have more interactions among people. We have like the secret sauce there on people that could live in this uncertainty. It's interesting that we are not used this now.