 a great question here from someone who has a deep faith, has a particular spiritual worldview and path that's really important to them. And they wonder how much and how soon should they talk about that in their business, in their work? Well, I really welcome your comments below from two perspectives. One is if you're in that situation too, and if you have a particular faith, spiritual practice that's really important to you, and you're kind of itching to talk about it in your work, in your content, in your offerings, maybe even weave it into your offerings in some way, but you're hesitant. Or, okay, some of you may have already done so. How is it going? Honestly, I'm hoping to crowdsource the responses to this. So really, please do comment below your thoughts on this. Have you woven your spiritual thoughts, your spiritual worldview into your work? How is it going? Did you hesitate in the beginning to do that? And once you did it, how's it going? How did it go? Do you wish you did it earlier? Do you wish you didn't do it so early in your audience building, in your offerings? How did it go? Please go ahead and comment below. I really look forward to seeing that. And on the other hand, from the other perspective, from the audience perspective, from the perspective of a student or a customer or client of somebody else, a mentee, have you seen your mentor or coach or program facilitator talk about their faith, talk about their spiritual worldview and their beliefs? And were you glad that they did? Did it make you feel even more connected to their work and more interested in their work? Did it turn you off? How was it? Now, don't mention names, unless you're praising someone, if you're criticizing someone, obviously don't mention names, but your criticisms are welcome, including of me when I talked about my spiritual worldview. You can criticize me with by name, obviously. I've really welcomed that below this video, but did they talk about it too much? How did they weave it into their work that you wish they didn't? Really, really welcome your comments below and please pause the recording first and respond below with your comments before I share my thoughts on this. All right, so first let me talk about my own experience and then I'll address this person's particular faith, okay? And so my experience has been that I have hinted at my spiritual worldview in various videos and courses even. So both my free content and my paid content includes some of my spiritual worldview. And I always preface it, and please let me know what you think about it, but I always preface by saying, all right, I'm gonna get a little woof with you or something like that. And I'm like, all right, please indulge me as I talk about my spiritual ideas, but you can borrow these ideas and situate them within your own worldview and tell me what you think kind of thing. So I probably apologize for it too much, maybe, I don't know, maybe not. Maybe you appreciate that I apologize for it or ask you to situate it within your own worldview. Comment below. But I do wish I brought it in sooner in my business because I, of course, I enjoy talking about it. I mean, that's probably the main thing. And secondly, I have both lost people and also gained people by doing this. I have had some people even tell me, I mean, even something as simple, like for example, I said, I always talk about content as ministry, meaning when you create content, your free content particularly, and when you can see it as your ministry, as like I'm serving humanity and I'm serving the growth of my own soul as well, I'm ministering to my soul, but I'm also serving hopefully someone out there is being served by this ministry, no matter if they buy for me, right? That kind of detail. Anyway, I talk about this and someone has told me, George, I get really turned off when you say ministry because it reminds me of religion. I'm like, okay, that's okay. I mean, I still can't find, I mean, I can see content as a cause, but it still doesn't have the same energy. And then I've also had someone say, George, because you said content and ministry, I immediately resonated with that and that's really set me on fire for my own. So like I've lost people and I've gained people, meaning lost someone, I've gained a kindred spirit by saying this kind of thing and by talking about my spiritual worldview over the years. And so I think that if you are going to talk about it, you have to be willing to both lose people and also to be aware that at some point you're gonna gain people, gain kindred spirits and customers and clients too by this, right? Least followers and people who are like, oh my God, I didn't know that was your thing. And I'm, me too, or I really respect that, you know? And I've also at the same time talked about certain part of my spiritual past that has probably unnecessarily turned people off because I haven't been clear enough that, you know what, this is a very specific type of worldview and I really welcome you to. So in other words, for me, I've learned to, I don't wanna say what's popular because that sounds like I'm a sellout and maybe I am. I don't know, maybe I am a sellout, but I've learned to gauge how to talk about my faith in a way that parts of it are beneficial and appropriate, maybe I should say, to the people I love working with. And then this is part of the answer, I think, is over time you'll get to sense into as you develop programs and a clientele, a client base, you'll sense into what kinds of people you love working with, right? I really like heart, like bosom buddies, like you really, oh, I love working with these kinds of clients and these kinds of students and these kinds of customers. And what kinds of people are like, you know, if I mentioned this, just even anything about my spirituality that turns them off, well, guess what? Maybe they should go to someone else who doesn't have this kind of passion as you do, as I do for spirituality. Plenty of people, please, welcome. Please, you know, I am like, my niche mates are worth supporting too. Maybe they won't wanna talk about their spirituality and that's great, then you're a better fit for them, right? I think for me, authenticity being such a high value, that I don't want to keep that, that's such an important part of my life and work to like be, you know, prevented from talking about it, is not, it doesn't bring my energy signature alive as much, so I have to talk about it for me, but I've learned to talk about it and talk about certain things in the ways that also match my kindred spirit, clients and students. That's what I'll say, right? Okay, now, so this person's particular faith, this person has come back, you know, after exploring different religions and faiths, they've come back to their Catholic faith and you know, this person is saying, hey, should I start a separate YouTube channel and where I talk about my Catholic faith and don't sell anything there? And then this part, I just hint at spiritual things, but don't name my particular faith. And well, anyway, I hope whatever I've already said is helpful, you know, and also look at the comments below and see if those are helpful for your decision. But my feeling about it is this, this person's saying, well, you know, if I don't talk about my Catholic faith, it's probably better financially, like it'll probably help me sell my offerings better and I need to support my family. So maybe I need to prioritize not turning people off when I say my Catholic faith and da, da, da. And so here's when I saw that, I'm like, wait a minute, wait a minute, wait a minute, how do you know that it's gonna be less profitable to talk about your Catholic faith? These days it might be more profitable actually to go all in on weaving your Catholic faith into your work. Why? Because actually, I don't know if you've noticed, but there's been a resurgence of Christianity on the internet. I mean, I haven't followed it a lot, but I've noticed certain people, for example, Jordan Peterson, like, I don't know, some of you hate him, some of you can't stand him, some of you love him, I don't know where you stand on that, but he's gotten super popular and he's not minded talking about faith. Now he always is like, I'm not sure, nobody knows what his faith is. But he doesn't mind like doing biblical teachings, like he has certain segments on, I'm like, wow, really? And like another one, which some of you will be turned off by this, but Doreen Virtue, right? was one of the most popular New Age authors out there, sold Tarot Decks. And then in a couple of years ago, she became a born-again Christian and just went all in on that and talking against New Age and all that. But these are just two examples. There are so many examples I'm seeing popping up, like, wow, there's somehow a resurgence, like I'd say maybe 10 years, I would say probably from the 70s to the 2010s, there was resurgence in Eastern spirituality. Eastern faith was very popular. Buddhism, Zen, Medanta, Vipassana, non-dual, those were pretty popular for a couple of decades, but I feel like starting in the mid-2010s and into the 2020s, there's culture always has cycles. There's always cycles. Something that's unpopular becomes popular and then people get tired of it. And then something else that was unpopular becomes popular to replace it. Same thing with Christianity. Well, I think Pope Francis had something to do with the right, well, talk about Catholic faith. Pope Francis was like a more popular hope than the previous one because he was, he's good about talking about social issues, environmental issues and things like that. A lot of people appreciate it even if they're not Catholic, right? I think for that, that was one factor. But another factor, like I said, people get tired of Eastern faith now. People get tired of new age. The culture just keeps changing. That's it. And Jesus is now more popular than back in the, even the 70s or 80s, right? Like, like I said, the culture. So ironically, it might be more profitable for you to just go all in on Catholic. And like I said, that's not my faith, but I think if you went all in on it, it could be really popular actually. It could not, you'll turn off a bunch of people for sure. Of course, a lot of Catholic trauma out there for sure. But you might turn on a bunch, like a secret segment of your audience who are like, oh my gosh, how can we never, right? And also here's the thing, whatever faith you are, let's use Catholic in this sense. There are influence, fellow influencers in that faith that you can partner with. That you couldn't if you weren't out about it, right? I don't care. Let's say you're Hindu, all right? You can partner with Hindu influencers. Let's say you are really into angels. You can part like, without being out about it, you couldn't partner with angel influencers. Same thing with Catholic. There are so many, can you imagine? Not only can you partner with Instagram influencers who are out about their Catholic faith, you can partner with the Catholic Church in various ways, talking about a major influencer. Like they might, I don't know. I don't know the Catholic Church and then into that. But I don't know if they're probably are happy to have an influencer who is willing to be, another influencer who's willing to be out about it because most people intuitively, I get it. Most people intuitively say, I have to hide my Catholic faith. I have to hide my Hindu faith. I have to hide the fact I'm super into crystals or angel, whatever, it's intuitive to hide because you've gotten some flak or some pushback from your family members, from your neighbors, from your friends, from your cousins, whatever. They're saying, yeah, don't talk about that stuff at the family table, right? It's impolite to talk about religion. Well, on the internet, it's the opposite. It's not that it's impolite, sure, but it makes fires a bunch of people up. And also, by the way, last thing I'll say, it's good for the search engines. If you're gonna be like, I'm spiritual, you're gonna be washed out with everyone, billions of other people who are spiritual providers, no one's gonna find you. But if you say, I'm a Catholic, whatever. I'm gonna say career coach, I'm a Catholic health coach, I'm a Catholic, you know, technology, solver, you're gonna be like super unique and people are gonna find you, okay? Particularly with a giant faith like that. Like if you were like, I don't know, like you were really into some tiny, tiny faith, like Baha'i, Baha'i is even pretty big, pretty big, right? Who is that? Rainn Wilson, right? That's another example, right? I don't know when he did, but I know at least for the last five years, famous actor, so Hollywood celebrity came out as Baha'i and has been partnering with the Baha'i faith to get word about, word out, to talk about why he's at Baha'i and you see what I mean, like yeah. Or another example again, some people will hate me for this or love me for, I don't know, but a politician, Vivek Ramaswamy, famous YouTuber. And he's like, he's been the most, I watch YouTube a lot, so I noticed people like this. He's been the most successful YouTuber of all the politicians in this cycle. He is very out about his Hindu faith. Among a bunch of Christians, like hardcore evangelical Christians, he's saying, I'm gonna tell the truth, I'm Hindu. You know? I'm like, wow, like that's not quite popular online yet, especially among Americans, but you see what I mean. So I think there are different models you can look at and say, well, how are they doing it? And you should notice those models and then see how you wanna situate yourself within that, within that spectrum of how out you wanna be about it. But back to the original questions. How much should you weave it into your work? Well, I know for me, I enjoy weaving it into my work. And I do, if you see my YouTube channel, notices the same channel. I alternate videos between, here's my talk about business and audience building, and then like every two or three, sometimes four videos, I have a video that's completely just about spiritual growth or have it change personal growth anyway. My version of spirituality, I'll just make a video just about that and I'll weave it into the same YouTube channel. And I was doing it as a test in the beginning to see what would happen, right? Because you're supposed to have a separate channel for every niche that you're tackling. I get it, I get it. Better for SEO, probably honestly, and probably better for like general YouTube audience building, but I'm like, you know what? I'm so tired. I don't wanna do another YouTube channel. I have to manage that. And yeah, it's probably not that much work, but whatever, I just wanna do the same channel. I'm just curious how much can I weave in my spirituality into my work and see if my audience will still stick with me. And guess what? They have, they did. And actually, I'm looking at the stats. And when I publish my spiritual videos on YouTube, I uncheck the box that says publish to subscriber notifications, subscriber feed and notify them. Like you know, when you upload a YouTube video, you have a checkbox in the advanced settings that you can say, oh, do I wanna notify my subscribers or not? I uncheck the ones that are just about my spirituality so that they don't notify subscribers, but my hardcore subscribers, my hardcore fans will still see that YouTube, that video in the YouTube suggestions. And they'll say, oh, George on spirituality, let me go and check it out. And also has a different type of thumbnail. My business thumbnails are a particular type and then my spiritual thumbnails are a particular type too. So it's almost like, it's almost like I'm starting a second channel within my single YouTube channel. Like a second theme basically. And I'm looking at the stats. I'm like, you know what? I think they're into it actually. And I think I can start to weave it in more even to my business stuff. So I hope this is helpful. And thank you again for asking. I look forward to seeing your comments below.