Runway models showcases clothes from fashion designers, fashion media, and consumers. They are also called "live models" and they are self employed. Runway models work in different locations. Models constantly travel to large cities where fashion is well known - London, Milan, New York City, and Paris.
Some runway models were discovered as print models. The demands for runway models include certain height and weight requirements. During runway shows, models have to constantly change clothes and makeup. The models turn and stand to demonstrate the garment's key features. Models also go to interviews (called "go and sees") and must keep a portfolio of their work. They go to modelling interviews to find more work. The more experience a model has, the more likely she is to be hired for a fashion show. A runway model can work in other areas, such as department store fashion shows, creating product lines, acting etc.:191-192
The British Association of Model Agents (AMA) says that female models should be around 34-24-34 in (86-61-86 cm) and 5 ft 9 in (1.75 m) tall. The model must be slender and in shape.
The preferred dimensions for a male model are a height of 6 ft 0 in (1.83 m) to 6 ft 2 in (1.88 m), a waist of 28--32 in (71.12--81.28 cm) and a chest measurement of 36--40 in (91.44--101.60 cm). Male runway models have been noted as being skinny and well toned.
Male and female models must also possess clear skin, healthy hair, and attractive facial features.
The former requirement measurements for models used to be 35.5-23.5-35.5 in (90-60-90 cm), which were the alleged measurements of Marilyn Monroe. Today's fashion models tend to have measurements closer to the AMA recommended shape. Although in some fashion industries, a size 00 is more ideal than a size 0.
The often thin shape of many fashion models has been criticized for warping girls' body image and encouraging eating disorders. Organizers of a fashion show in Madrid in September 2006 turned away models who were judged to be underweight by medical personnel who were on hand. In February 2007, six months after her sister, Luisel Ramos - also a model - died, Uruguayan model Eliana Ramos became the third fashion model to die of malnutrition in six months. The second victim was Ana Carolina Reston. Luisel Ramos died of heart failure caused by anorexia nervosa just after stepping off the catwalk.
Recently, runway walks are less flamboyant compared to the late '80s and early '90s, when Naomi Campbell and other supermodels were known for their distinct struts. Instead, most designers want a natural stroll.