 I mean, good personal brands evoke emotion, man. They do these surveys where it's called unaided awareness test. So if you show Donald Trump, he's probably the most well-known person in the world right now. If you show his face in the world, little village in Nicaragua, Bhutan, Madagascar, you're going to probably be looking at 85%, 95% branded awareness. Now he evokes a lot of emotion to get there. Basically nobody's on the fence with Donald. Who here pretty much kind of likes Donald Trump? There's something about the guy, even though you know all the bad stuff. Now who here really doesn't like Donald Trump? The reason he's so strong a personal brand is when I said who likes Donald Trump, he wanted to clarify, no, no, I really like Donald Trump. And when I said who doesn't, you want to clarify how much you don't like the guy. An average personal brand is like you forward their Instagram reel to your friends and maybe they're like, oh, that's good. And like, I've seen that person before, but they have no idea who they are.