Wongdoody & Horizon Air Seattle to Portland Shuttle - "The Slog"

2009 Effie Winner.

Primary Agency: Wongdoody
Client: Horizon Air
Brand Name: Horizon Air Seattle to Portland Shuttle

The three-hour drive between Seattle and Portland is awful. As bad as it is, most people would still rather drive than fly. To convince business travelers to give the Horizon Shuttle a shot, the drive was branded "The Slog," a near-forgotten chapter in transportation lore billed as the longest three-hour drive in American history. Over the five-month campaign, 84,338 more passengers flew the shuttle compared to the previous year. The $300,000 campaign generated almost $8.5 million in incremental revenue during the campaign period.

To read the full case study, visit http://www.effie.org/winners/showcase...

© Effie Worldwide, Inc. All Rights Reserved.

• Category

  • Education

• License

  • Standard YouTube License