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Published on Jun 5, 2011
Social Media Exposed
Everyone's doing it or thinking they should. It seems there are an overwhelming number of options and vendor partners. This session will strive to remove some of the mystery. We will deal with what shows/events have tried and how it worked. We will consider measurement - how do you know if your efforts are working and what success looks like for those that have ventured forth. We will also address legal issues you need to be aware of. At the end of this session, attendees should have a clearer understanding of this challenging opportunity.
Speakers: Rick Calvert, CEM, CEO & Co-founder, BlogWorld & New Media Expo, Jason Falls, Principal, Social Media Explorer, LLC and DJ Waldow, Blue Sky Factory, Inc.