 Hi there, I'm Sam from the Content Marketing team, and I'm here to talk to you about keyword catalyzation and why it should be avoided. To start off, let's talk about what keyword catalyzation is. Keyword catalyzation is an issue that occurs when multiple pages on your website are targeting the same or very similar keywords. For example, a website has a product page for a sleep mask, and then they also have a blog post or several blog posts that have to do with that sleep mask. If the blog post starts ranking for the keywords that are used on the product page, this could lead to problems. Saying that, keyword catalyzation isn't black and white, it's important to look at the situation as a whole and to dig into what the intent actually is for each piece of content. Keyword catalyzation should be avoided because search engines like Google choose the targeted keywords best-paged to rank first in search results. Older and lower-quality pages can outrank a newer and more substantial piece of content for the same targeted keyword. As a result, your own pages will start to battle against one another to compete that top spot. Let's say that two competing pages are both underperforming, combining the information from both articles into one could result in a higher ranking for the targeted keywords rather than the two articles on their own. A valuable solution to avoiding keyword catalyzation is to monitor and identify the pages on your website that target the same keyword to ensure the best content is ranking well. For the rest of the series, we will explore different strategies for monitoring and identifying keyword catalyzation.