 What is that everybody welcome back to the channel you guys in today's video? I'm gonna be simply walking a client of mine shout out to Nikki a top producing real estate agent in the state of Texas I'm gonna be walking her through the setup of your of her Facebook custom audiences now This is one thing that I that I rarely hear people talk about like when it comes to when it comes to all forms of paid Traffic social media paid traffic Facebook ad Instagram ad You know a tick-tock ad a LinkedIn ad what what most fell to not not necessarily fell But what most miss out like gurus, you know teachers people that you're learning from people that I'm learning from What most tend to leave out is the importance of your custom audiences when it comes to this paid traffic stuff I truly believe 90 plus percent of the success that that one has with Online advertising is the ability to create custom audiences To be able to track who's landing on what website to track Who's watching which video to be able to retarget these audiences in future ads or to be able to exclude These audiences from future ads 90 plus percent of your online advertising you guys is going to be based on on on retargeting or excluding Custom audiences and it again again it applies to anything really it applies to any paid traffic a YouTube ad It applies to everything so in this case if you're new to my channel what I've been teaching for the past few years is online advertising Facebook ads landing pages email automation And and really what goes on on the in the back end once someone clicks your ad which is which is Carture right I'm a huge affiliate and a huge advocate of Carture just because of the of the simplicity of it and for sure that the pricing of it It's it's the most affordable platform out there when it comes to building your business online So what I'm gonna be doing with Nikki today is simply walking her through the setup of different audiences And what I want to do is just kind of give you an example right right now before I get on the line I'm gonna just give you an example of What custom audiences are so as you're setting up your ads right and and again This is this is another reason why I truly believe after after just speaking of thousands and thousands of Small business owners thousands of real estate agents on this topic of Facebook advertising online advertising After speaking to so many 99% of them I truly believe The reason for their lack of success I don't know if that's the right word, but the reason why they they they haven't succeeded with their online advertising is because they haven't Fully understood this process of the setup of custom audiences, right? So I'm gonna show you what the what what these audiences refer to and and again, I'm gonna I'm gonna Get Nikki on the line here in a few minutes and and I'm gonna help her set hers up Okay, so we're gonna go into a full detail full tutorial of how to set these up But this is what it these are let me show you a few examples of custom audiences So as you're in your newsfeed right and again, it applies for any platform LinkedIn Instagram Facebook it applies for everything as we're scrolling through the newsfeed. Okay, so I'm seeing a friend, you know that that's Heather shout out to Heather She's just a friend on Facebook, but that's a that's an organic post Let's come down to an actual ad so anytime you see the word sponsored that is a Facebook ad Right, so you have these ads to the right-hand side and then you have these ads in the middle Okay, so let's use this lift one as as an example. Okay, so here here as I scroll through I come across the ad There's the image. There's the call to action button the apply now, right? So the fact that I stopped here the fact that I actually stopped that's an audience, right? So so what what what lift? Whoever's running their Facebook ads, I'll give them, you know, I'll give them the benefit of the doubt and And and and and say they know what they're doing. Let's say they know what they're doing, right? One audience that I'm already in is people who who engage with post That's a custom audience people who have engaged with a post or ad That is a very very specific audience and really that audience are those who stopped Facebook contract this this timestamp the fact that I've been sitting here on this freaking ad for now What 40 seconds right 45 seconds? So it's like that is one form of an audience Let me show you the next audience as I click and I come over to this page this link This link over here at the top this is another custom audience So what they're able to do here is they're able to track the fact that I landed here because they they you know They take this specific link and they set up a custom audience and this custom audience can easily be named Page visitors right page visitors now everyone who has landed here is in a very specific audience Which they can then leverage to retarget and show future ads to now the moment I come over here and I enter all my information and then I go to the next page That is another custom audience. So look as I go look I'll just put in San Diego So as I enter that and then I and I click on apply to drive Let's see. Let's click on apply to drive. Actually. Yes. See so so next Actually, it's asking me for a phone over but as I if I were to put in fact, let me just put a freaking random number Okay, so look Actually, I gotta agree. Okay. So look next as I come to the next page this link at the top changed That's another custom audience, right? Those who got to this specific page are very different than the type of person who got to the previous page and didn't click the button Right, that's a different type of person So they'll be able to track these audiences you guys is Everything so again giving lift the benefit of the doubt by saying they actually know what they're doing Here's what would happen if they actually know what they're doing Tomorrow an hour from now Next week whenever they whenever they run that next ad They can now since they track the fact that I landed on this specific link. I put in my phone number I landed on this specific page. I landed on this specific link. They can now run another ad specifically to me Hey guys, this is this is lift. This is David on the executive Hey, I noticed you entered your phone number on the previous page But you've yet to put your first name last name email and in any city that you'll be driving in Let me tell you why you're gonna want to fill out this form now and we're so excited to meet you, right? That could be an ad going to a very specific group of people who have got to a very specific page on their website That's powerful. That's how you segment these different people people that landed on the website But didn't follow the form people who actually filled out the form and landed on the confirmation page If I were to go through this entire form, it would it would then take me to some type of confirmation Thank you your information has been submitted, right? That would have been a confirmation page We call it a thank you page that page wherever I land on that could be a thank you for purchasing page You could be online looking at at hats looking at sweaters looking at freaking cell phone cases And then you enter your credit card number and you come to the next page where it says Thank you for purchasing. That's the thank you page so that page is also very specific and that audience can be used to now exclude From seeing future ads, right? So so so in our world, if you're if you're if you're an online entrepreneur and you're you're kind of just a solo printer and you're trying to build something online Really, you're not going to have a full blown website like this. Typically, let's see if I can scroll down and just see and just see like an individual like a coach or like a consultant Or like how we see Russell Brunson ads. Here's Dan Henry. Shout out to Dan Herney. Here's another custom audience As I come here and I watch the video. The video is one minute and 51 seconds. I sit here and I'm watching it for five seconds, six seconds, seven seconds, eight seconds, nine seconds, 10 seconds. He tracked that. So not only is are the custom audiences tracked by that by that individual clicking on the button and coming over here. Boom. I'm tracked Now he's going to turn around and run another another ad to me, but it's also tracked on the on on the time that one watches your video. That's why if you're putting out video It's super super powerful because they don't even have to click. I could capture an audience of those who watched it for 30 seconds. Because any and that's powerful because anyone that watches like again you guys we're all consumers. We're all consuming information on social media all freaking day when you sit there and watch something for 15 seconds 20 seconds 25 seconds. It's like, dude, you yet it it regardless if you're interested in that offer or not you still somewhat Got a good feeling and got a good got a good sense of knowledge of what that was right. That's a long time when you were sitting here watching something for 20 seconds 20 seconds on social media is actually a long time. So if I didn't click on anything and I'm just sitting here and I'm watching it for 45 seconds for a minute and 15 seconds right That's a long time what he would do is he'll or what he does do what we do do is we put that viewer in a custom audience and we can show them more ads. That's how you segment these audiences. That's how you you You you make sure that you're not spending you're not overspending that makes that that that gives you the ability to really to really maximize your your marketing budget. Right. Because now you're able to segment you're just putting people in different buckets based on what they're doing. One one bucket people clicked went over to the website but didn't fill out the form. Another bucket are those who actually fill out the form. Another bucket are those who actually watched it for a minute and 50 seconds. Another bucket are those who actually watch the whole damn thing. Another bucket are those who only watched it for three seconds. He could he can create an audience of those who are we can create an audience of those who only watch it for three seconds. And then put them in a bucket and then turn around and show them another ad right now three seconds in my opinion isn't isn't enough. Like you want that you if you're going to create an audience which you can create an audience around three 15 seconds freaking 30 seconds like you can create an audience around whatever really timestamp is really three three seconds is a minimum but In my opinion that's not that's not enough time you want you wanted to least credit when it comes to video you want to create an audience of those who watch it for at least At least at least I would say at least 20 seconds, you know, and that's really 25% of your video. So if it's a minute and 5051 seconds. You can create an audience of those who watch 25% of it or even 15% of it. That's a good audience right those who watched a good amount, whether it's 20 seconds 25 seconds 30 seconds of a one minute and 50 second video. That'd be a good audience because that person actually sat there and watched a good, a good amount of it 20 seconds 25 seconds is a good amount. So, so what I'm saying you guys is that it's all about audiences. That's why most do not succeed with with paid traffic. Because they're not creating these audiences. They're not segmenting their audiences. They're not Retargeting their audiences. They're not excluding their audiences. And then most importantly here's the bottom line. Most are not consistent with their advertising TV and begin with. So you have to be consistent with your ads. That's why what I do is I coach and I teach I teach real estate agents and really small business owners in general, but over the past few years I've been teaching nothing but really actually not nothing, but I 99% real estate agents right And so what I really found to at the end of the day is the fact that If you're not consistent, then none of this stuff is going to build up for you like none of this data is going to be collected. None of these audiences are going to be built up. If you don't stay consistent with your ads, you have to have a Budget, a monthly budget and you have to spend that budget, regardless, regardless of leads are coming in, regardless of cells are coming in, especially in the very, very beginning. You have to be willing to spend a few hundred and that's and that's why what I tell my clients, I'm like, dude, I'm going to coach you on The technical side, we're going to spend time or we're going to set all this shit up. But at the end of the day, it's freaking you that has to stay consistent with these ads. Don't making mouse the damn thing and do one here and there. No, run one every freaking day, especially if you're a local business owner, you know, run one run one every run run run one for 14 days, test it and then and then and then and then run another one after that 14 days run a couple ads a week but but even not a week a month. Even at a couple a couple ads a month years it's still running every day right, so if i'm if i'm putting out one ad right now, let it run for 14 days to test it. that's every damn day turn it off if it didn't if it didn't if it didn't perform turn it off run another ad right for the next 14 days 15 days 15 days 15 days there's a whole month right so. So you want to be running an ad every day because because it's not. Although it is all about the cell right it's all about the online cell it's all about the lead for sure I get it. But what you're also paying for and what you're and what's super super worth it also what we're getting out of out of out of putting money in into the into the into the damn campaign. Is all the data that's being collected, this is all data those who watch the video for X amount of time is data those who clicked on the button. And came over here, that is data, so you have to look at that as well you're not just blowing your money. Because no leads came in no you're also capturing the data, which is super super important to leverage in the future okay to retarget it's all about retargeting these audiences okay so you guys let me let me let me. Let me get Nikki on the line and then and then let me show you how how when it comes to real estate and many businesses that's why a lot of you guys are going to get value to this because. Really, when it comes to a small business owners it's only a couple pages so, for example, this is a consultant this is a small business owner, this is an individual I click I come over to his one page it's one single page. that's it right he's asking for a name for first name and last name once I click the button I then come to a thank you page right now he's going to probably take me through a few more questions, but. At the end of it at the end of that funnel there's a thank you page so it's really just a couple pages you guys a couple pages in this case he's a high end coach so he's asking questions to filter people out, but typically it's taking people to a simple landing page like like this is a real estate example when let me show you. So if I was a real estate agent and I was selling a home right running the ad is on the home getting them to click come to the single page right single page right one blue button that's it one blue button one blue button. As they click and they enter their name and email send me the details they click the blue button they then land on the second page, which is your thank you page. So most of you guys that are watching this right now, for sure, our small business owners and and in your business, you can freaking crush it with these two freaking pages that's it, but again the links must be be set up. Within the Facebook ad manager platform and that's your custom audiences your custom audiences and your custom conversion. Which is what we're going to do today with Nikki so shout out to Nikki top producing real estate agent in Texas, let me grab around the line and then and then we'll go from there. Oh, so right here again the three most important pages often the landing. In the call confirm so all we're going to do here is click the blue button. Great. Yep, and then we're going to create custom audience. And here are all the different audiences that you can create the first one we created was a Facebook page anyone who engage with a post or ad. That that's a one time you never really got to do that again, but what you'll always want to do from this point on or either website custom audiences or video custom audiences so as you really break out and start doing video. custom audiences on videos are so so important so powerful so in this case and then really it's those two that you'll ever really really do you'll never really do the instagram or the customer list or really anything else. it's always going to be really website and video so in this case today we're going to do website. So click on website and then click on next. And then here what we're going to do and in that that red dot will turn will turn green once we add the pixel because that's what we have to do as well as add the pixel to the page. Okay, so here in the events drop down all website visitors we're going to hit the drop down and we're going to go to specific. People who visited specific web pages so now what we want to do is go to the opt in page, so you have the tab open at the top. What we're going to do is we're going to double click the link at the top open up that whole link so sold by Nikki yeah double click it all you need is the. You don't need the HTTPS you don't need the www just get the domain sold by Nikki be calm forward slash seller right. And so you just need the URL you just need the domain for custom audiences and for custom conversions, which is what we're going to do today also set up the custom conversion but. Copy that and then now let's bring that over and we're going to simply paste it in right there Okay, so now here's the deal. The 30 days that is we can that can go up to 180 so Facebook will start collecting all this traffic all this data of people who have who have landed on the page within X amount of days. I kind of I kind of go off of 30 because anything longer than that like if you landed on my website. 47 days ago, and that was the only time you ever landed on my website chances are you don't even freaking remember me. Yeah, especially if you don't know, especially if you just saw a random ad, you know what I mean like so keeping keeping it shorter and tighter that person who's in this audience someone who who someone who saw your ad and clicked and landed on this page 21 days ago. Is somewhat is somewhat better than anything longer right so I kind of just go off at 30 days. So 30 days is fine. Now, no that that stays the same leave that leave that as is, but but here's here's what we got to do next. We want to add another layer. This is specific. So when it comes to audiences. It's, it's specific. These are people who have landed on this page, and they've never landed on the thank you page. So we're going to hit exclude exclude people. So one specific audience. Now what we want to do is is all website visitors hit that match the top. So we're going to go specific. So these are people who have landed on the seller guide page, but never landed. Yeah, specific, but never landed on the thank you page. So now we get the thank you page link and paste it in there. So grab the link at the top. No, thank you. Thank you. Thank you. Yeah, that's this one. Yes, so double click the link at the top. Only the domain bars annoying. Okay, yeah, drag it out the way. Yeah, so just just the URL. Perfect. So now, now we're really narrowing it down and we're being very specific. And that's what we're going to even name it. So scroll down so they clicked on the first one, but they never got to the second one. So now audience name, we're going to be very specific. These are people these are these are going to be seller guide page visitors seller seller guide page visitors. And then in parentheses, you're going to put only seller guide page visitors only. So these are people who have seen the ad they clicked they landed they just haven't opted in. This is an audience at the blue button. This is an audience that you'll always want to retarget. So from ad number two and on, you'll you'll you'll include this in the targeting. So as we go set up the ad, hit done. And we choose your your local area to start targeting. We're going to also include to target this audience. Because that that's someone that want that's someone that you want to keep showing your face to are showing your ads to are those who have, you know, at least got that far but haven't gone all the way through and downloaded it. That's one super super important audience. The next audience go ahead and click the blue button again. The next audience custom audience website. This next audience is going to be simply hit the dropdown specific. Now what we want to do is we want to change the 30 to 180 max it out, because this is going to be the audience of leads. So now paste in the thank you page which you already have it copied so just paste it in there. This is an audience of those hit the blue. Yeah, hit the dropdown. Yeah, perfect. So audience name seller guide leads seller guide leads. That's exactly what this is anyone that lands on that link is a lead. So, great audience. Yep. So now what I can do in the future, the moment the moment you get your first lead, you'll always want to from that point on the very next ad and on, you'll always want to now exclude this audience from that targeting. Right, already downloaded the seller guys lonely they don't need to keep seeing your ads right so that's powerful to be able to exclude those who have already opted in. So the next audience let's do the third one create audience, and this is going to be website. And this is going to now be the call confirmed. So what I would also do on the 30 is I would max it out to 180 as well, because anyone who lands on this link are people who have already scheduled a call with me. So, to tell you the truth people if you if you're already in my funnel, and you've already scheduled a call with me, then you don't need to keep seeing my ads either. Right, like, because you already have that email, first of all, I can just email them whatever listing or whatever promo or whatever ad like I could just I don't need to show them another ad and spend money on it. So, so this right here, people visit specific specific pages audience name appointments, or scheduled appointments or whatever like, these are people and they're not just seller guide ones or this is your call confirmed page which is your general page, which is, which is a page that anyone and everyone lands on when they schedule an appointment. So, have scheduled appointment perfect. Okay, so that was super important. Those are your three audiences and again it's the same for any other campaign a listing open house whatever you do the same thing is is take those links and create these three. It's really to the call confirm you don't have to do that again. But if it's a listing or open house and you're doing two more pages. Yeah, take those two links into the same thing. Open house page visitors only open house leads, right would be the thank you page right so that's really that's really, that's really the most important is those. Now let's do one last thing around the thank you page. So let's, let's copy the link of the thank you page. So, this one. Yes. So now there's a few steps that we got to do and when it comes to this one. Let's look at the URL. What we want to do now what we're going to do now is is is we're going to tell again it's all specific so all about it's all about being specific with Facebook and telling them exactly what the hell we're looking for. So, when it comes to running ads. This is a custom conversion. This is, in other words, this is telling Facebook, out of my two pages, I have my opt in page I have my thank you page. This is the custom conversion is telling Facebook, which page is the most important. Right, like, yes, you're trying to get people to click on your ad. Yes, you're trying to get people to the opt in page to click the button and enter their name and email. But out of these two pages which one's most important. It's the thank you page. That's the page I'm ultimately trying to get people to write and they can only get to that page if they opt in. So that's the most important page the thank you page. That's the custom conversion. So now we're going to click the three lines at the top, and we're going to go to events manager or you could just go to your bookmarks you have. In fact, go to your bookmarks go to your bookmarks because we're going to actually read book market. As we set it up custom conversion. So custom conversion. That will bring us over here, which now I want you to. Yeah, so go ahead and go ahead and take away the bookmark, because I'm going to have you bookmark it. You can just go back there I think you can right click and just delete it. But yeah go to the folder. Here, yeah bookmarks and then go to that folder and then and then right click custom conversion right click and just delete it from here, because we're going to read bookmark it. I don't know how to right click on the Dean Mac. Oh, that's right that's right. It's all good. It's all good we'll we'll figure it out but we'll go back to the bookmark we'll just read bookmark it because now we're going to click the button and we're going to actually go into it so go to click the blue button. And so now over here, what we want to do is we're going to give it a name. So again, the custom conversion is all about the thank you page. So in this case, what I tend to do is name it exactly what I named the custom audience. Well, what did we name the custom audience of the thank you page seller guide leads. So we have that name for the custom audience, and we have that named for the custom conversion. So right here, all you're going to do is you're going to see and that yellow dot will turn green once we add the pixel, which is what we're going to do after this. So leave that as is all your traffic that's fine and then down below select your own category click that blue, select your own category. And so we're going to tell Facebook anyone who lands on this link. Yes, is in the custom audience seller guide leads, which gives us the ability to now exclude from future ads. Yes, that's one thing. But over here, we're also telling them hey people who land on this link. Yes it's the custom conversion is the most important, but people that land here are leads. We're going to very, we're going to be super specific so scroll down below contact. You'll see, keep going you'll see lead. So anyone that lands here is a lead. And so just paste in that link right there. That's the thank you page link. Perfect create. Okay, cool. So now it's going to take us through a few steps, which over here again this is where we tell Facebook so go to web configuration. Click on that one. This is where we tell Facebook. This is the most important link. And you can just exit this part. So right here sold by Nikki Nikki be zero of eight go ahead and click on that. Yeah, click right there. And then click on manage events, and then edit. And then over here we're going to simply click on the green one add event. And then the drop down right there pixel. Yeah, click on that and then go to your custom conversion. And then the drop down choose an event. You'll see your conversion. That's what we just set up. So again over here we're telling Facebook, this is the most important. So click apply. And then as we go in. Yes, I confirm. As we go in and we set up our ad. We tell people we tell Facebook in the setup of the ad, we tell them the link for the opt in page so when people click learn more, they go straight to the opt in page. And then as we set up the ad as well we're also telling them about this link as well. We tell them about this link on the same in the same section where we're choosing our targeting for the ad. So as we go in and set up the ad and we choose the location we choose the budget right there also we're telling Facebook about this link as well. So that was super important, the custom conversion. So those are the custom audiences, that's the custom conversion let's also. So now, so here's, so now hit three lines to the left and go back to go back go to events manager. So you know what click hover over that triangle right there to the left, the triangle and then click on custom conversions. So click on that and then and then click on custom conversions. So this is where I wanted you to bookmark it from is actually here. This is the actual. So let's bookmark this page. Let's see if we can rename or just delete the other one. So go to go to edit bookmarks, see if you can maybe do it there. So Facebook. Yeah, seven items if you can click on that seven items. Yes, I'm a Mac I don't I'm not. There we go. Perfect. Okay, so see if you can delete that custom conversion one. We can delete it. Is there any like conversion so this bookmark it from here. Okay, cool. So now add bookmark. Yeah, now one and then it's custom conversions. Perfect. Okay, cool. So, once we once we add the pixel, then then that inactive will go to active. So let's let's add the pixel so now click on your three lines to the left and let's go or or the bookmarks. Actually do the bookmarks go to the bookmarks and go to pixels because I think we need to read bookmark that one as well. So business manager pixel. Actually, no perfect. Actually, yeah, we do need to read bookmark it so now now click on the blue one the continue to pixel setup. So we'll read bookmark this one and then and then do metapixel to the right and then install code manually. And then copy code. Okay, cool. So and then hit continue. And then continue and then turn this one on so that she that went to blue. Perfect and then continue. Do I leave all this. Yeah, leave all that. Yeah, continue. And then continue. And then the domains already been verified so continue your find there. And then go to pixel overview. Okay, cool. You're good. Okay, so now. Now, what we want to do is go to we're going to go to culture and we're going to add this pixel to these three pages, actually to all of them but let's do these through the opt in the thank you so just click the three dots and go to edit. And then it comes to this basic and every every every websites the same as well. It's really every website every no matter who where you're building a website to go daddy through Wix whatever it's all the same where it's this pixel code or the pixel ID, where all you do is come into the settings so right here at the top left click on settings, and then go to tracking. And then all you're going to do is down these are all different forms of tracking but the Facebook one is at the bottom. So you're simply paste in that code right there. That's it apply. And then actions at the top right. You'll hit actions and then just publish live. I don't have to hit save. You can say progress and then publish live or you can just go straight to publish live. Oh, publish will save it to publish live will save it to yeah. Okay. Yeah, but you for sure always have to publish live. So now, if you simply so close this one out. And then actions and then return a dashboard. So that's the opt-in so now if you actually go to the opt-in page which is already opened at the top. So one of those tabs I think it's your seller guide one. Yeah, that one refresh the page. So now that now that Facebook now now that pixel is being read by Facebook. It's the first time. So now Facebook just registered the page. And now now now tracking is in place. So now let's do the same thing for go back to Carter and then click the three dots and let's do the same thing for the thank you page. And for the call confirmed and you might as well do the email sequence one if you want but for sure. So let's just add this pixel. To all of them. And then we can refresh. That's that for the pages. So tracking code pasted in perfect. Awesome and then actions and then publish life. Now the just installed we've refreshed the pages. So Facebook can read that pixel now reload this page. So now you'll see a different layout. See so now now it looks different. So so now that pixel is being read and what we want to do real quick to here since we're in the settings of this is the events manager and this is really this is this is really the the the bookmark for pixel. So let's let's read bookmark. Let's read bookmark the pixel one. So let's go to bookmarks and I guess go back to what was it the, the edit. Yeah edit. So let's take away the, the bookmark for this pixel. Yeah, and let's let's read bookmark it. And it's going to be pixel. Yeah, pixel. Actually I don't know if you have to go back to the actual like hang on them. Yeah. So you can just delete our exit of this one. Perfect and then just bookmark it from here. So you can name this one pixel. And I'll show you where, where that pixel that so in the future. And here's what you want to do to for the hell of it like it's this is super important. You might as well just do it as well. This is where you get the pixel so you can scroll down this. So right here, right here. So in the future, it knows at events. So at events hit the drop down right above at events and then from a new website from a new website. Yeah, from a new website install code manually. And then copy code. So here's what I want you to do. Copy it. And then just email it to yourself. Because in the future, if you ever build any other website, you'll want to put the pixel on the website. Right so you can always come in here for sure and copy it you got the bookmark for sure but in the future if someone else is building your website. And for sure just email them the damn pixel and say hey here's my pixel and email it to them super simple. And so, and even in the future if you ever do get your own real estate website through your brokerage, see if they can even add your pixel on that website. You know, and you can simply forward it to them. Yeah just put FB pixel perfect and then just paste it in. So here's, here's really to actually know what you're going to do it again. I'm not going to send it just yet because there's there's two, there's two types of pixels. Let me just educate you on this real quick because this is super powerful and the most important without your pixel, none of this, none of this stuff matters. The pixel needs to be on everything, but there's two forms of the pixel. There's one which is which is you just copied so paste it. One, one, one form of your pixel is that so some websites require the entire code. Cartra requires the entire code. Some other websites require just your pixel ID number. And so, sometimes that's all that's needed is the pixel ID number. So if you go back to the events manager was right up here. Hit the, hit the back, hit the, or you could just go back to your bookmarks. Yeah, right. Yeah, so click on the number. Actually, you could just click on it. Yeah, click on it. Yeah, so again, some websites only so hit enter a few times. Yeah, get away from that one. Don't mess up that code. Yeah, perfect. And then just paste it in right there. So some, some require the whole code. Some require just the number. So that's it right there. Facebook pixel. Yeah, Facebook pixels. Yeah, perfect. So that's that's something good to just email yourself and now I can send it and keep a copy. Now you can send it. Yeah, for sure. So now, now we roof we added that we created the custom audiences we we set up the custom conversion we added the pixel on these pages. So now go back to let's check one last thing go back to the events manager, and then click on the blue triangle to the left. Actually no real quick right here settings go to settings. And let's just make sure that your, your click on sitting right here at the top to the middle middle. Settings and then scroll to the very, very, very bottom. So scroll down, scroll down, scroll down right here create allow list, click on that. And then let's just simply create allow list. So click on the one to the left, create allow list. And then over here, allow, add to allow list. So go ahead and click on that blue add to allow list. Okay, cool. So, confirm. Okay, good. Okay, and then close. Okay, cool. So, so there was just kind of just confirming that that this is the link that Facebook's tracking. That's all that that that really was. So now click on the blue triangle to the left and go back to custom conversions and let's see if it's active yet. Sometimes it takes a while. Perfect, it's active. So again now as we go and so hit the three lines to the left and go to as manager. As we go in and we set up our very next ad whenever that is down the line. That custom conversion is what we include. In fact, let me just show you where it's at real quick the blue, the blue, the click the green button, and then go to go to conversions to the right. So conversions is is is what we're shooting for it continue. And so that's fine just click on click on continue. And then as we go in now. Categories will always be housing so click on click on that drop down and go down a housing so in your case you're always going with housing and then next. So as we come to the second step. This is over here where we choose the budget we choose a targeting. This is also a retail Facebook on the second step about the custom conversion so if you scroll down right below pixel. Your custom conversion, sometimes it's there by default that that is good that that that was there by default but sometimes not so exit out. This what it looks like when it's not there by default so when it's not there click away. When it's not there by default it's blank like that. Right so then you have to click click inside there and you'll have to scroll down and look for your custom conversion. Okay, right there is this is where we're telling Facebook came in the second page that thank you page is the most important. And that's where we let them know and then when we get to the third and final step, where we're choosing the actual image or the video or, or writing out the ad right now the text for the ad. That's where we include the learn more button, and we tell them about the opt in page on the third step. So, so we'll get we'll get to this full full blown ad setup, you know, in our next few calls but that is something we wanted we needed to knock out right away is those custom audiences a custom conversion and adding the pixel. So, any questions on that. No right now.