 Happy Friday, everyone. Welcome to Geeks are Sexy. I'm Jason Laduke your host on the fourth Friday of every month talking about business And how to be successful with your business here in Las Vegas It is hot here this week. It is very hot today It's not the hottest day of the year that was yesterday But we're we're gonna leave that behind and we've got some great guests for you today to hopefully let you cool down Sit in the pool have an ice cream and enjoy talking to our guests today We have Shatoya stressing from KMB communications and we're gonna talk to Michelle Davis who you know from watching this show on other Weeks and we're gonna be talking about one of her new ventures and kind of work through some of the concepts of starting a new business Starting a new venture on the show, but first I have my good friend Lucy Cantley with me We were in the MBA program at UNLV together. You're a relatively new mom You've got a one-year-old and you have started if that weren't enough She started a new business where she's helping women entrepreneurs Develop the revenue streams and develop those strategies to really be successful and grow their businesses to to to new heights So welcome Lucy. Thanks for being here. Thanks for having me Well, tell us about who you are tell us about how you came from Cambridge, England because that's where you grew up Right. Tell us about how you made it all the way from Cambridge, England to beautiful Las Vegas, Nevada so born and raised in Cambridge, England and I met my husband. He's actually Air Force and he was stationed in England and so I took the leap and decided that I was gonna move to the US and We were in Panwasa, Florida for a bit I dabbled in corporate never quite sort of found my footing got very frustrated with poor management and just There's a lot of that. Yes. There is a lot of And so we moved to Las Vegas and I decided after another kind of just corporate job that I wanted to go back to school and get my MBA and through that I sort of immersed myself in this entrepreneurial community connected with a lot of investors and sort of Started working with like tech startups and then realized that actually that was a very high stress Area and I like to have a bit more control and influence over What I'm able to do to move a business forward and when you're talking about tech startups Like there's a lot of other factors at play and you can be great at what you do and still fail miserably Yeah, tech startups are a whole different world It's a whole it's a whole different kind of leadership and you've got investors And you've got a lot of you got a lot of chefs stirring the pot when you're doing a tech startup And sometimes that's great. It provides a provides great guidance great disruption and great great Forces great ideas to come together and then sometimes it's not so great It depends on depends on the team involved like most businesses do so tell us What kind of businesses do you get excited about what kind of entrepreneurs do you get excited about working with? What's that mix of the team you like to work with or what's that mix of the team you like to build around you? so um When I finished my MBA, I was pregnant and I immersed myself in this community of online entrepreneurs, especially women entrepreneurs who were moms and I was really inspired by this group and decided that this was a niche That I wanted to work with I felt like I could be totally supported In my journey of becoming a mom as well as being able to help these women with the skills that I had so Um, I really like to work with women who have an online presence who have an existing revenue stream So for example, I've got a coach a lawyer I've got somebody else well like various different types coach my coach business coach physical trainer But they've got this existing revenue stream and then they've reached this point where they're tired of trading Time for money, okay, and so they want to add passive income and the best way to do that is by adding courses programs Okay, a group element membership site And so I help them tackle that because that can be a really overwhelming and really stressful project When they just want to be doing the thing that they're good at so what you're looking to do is help them Monetize their knowledge Monetize their knowledge and experience put that out there so they can have a passive income stream that comes from that while still doing the things Yeah, where they can get excited about every day as well. They're just serving more people They're able to take their skills and they're just the secret sauce and spread it People absolutely so there are a lot of business coaches out there and they aren't doing exactly what you're doing But there's a lot of people out there, and I know you're kind of going through Not a rebranding but a refining of your brand Tell us about what your strategy is. What are you branding yourself as what do you? What do you want the world to know about you and your brand and what you bring to the community? Yeah, so I tell people that I do something a little bit different I kind of describe myself as a strategist and a project manager I've used the title business sidekick. Mm-hmm, which I loved but you're getting rid of it So I'm dropping it just because I want people to be really clear on what I do. I think that it's a really Like I still love the foundation of business sidekick ultimately I'm coming in as like the director of operations But that's not a term that is really familiar with my niche So I came up with business sidekick because they're the hero and I'm joining their team Absolutely, and then I'm supporting them and lifting them up and helping them kick ass Absolutely and and not not all consultants view their role as lifting someone up They kind of view their role as you listen to me and we'll see how far I can take you right And that's the reason well one of the reasons why I'm not just a consultant or a coach. I'm an implementer I I like to jump in and get things done and see results and I like to be especially invested in that So when people work with me, they're not just getting advice They're getting someone on their team team who's actually doing the work with them I think that's so important because I work with my clients at a very similar capacity And we work really hard on who do you want to bring on your team? When we get to that point it's very much. Let's make sure there's that values match Let's make sure there's that personality match So you're bringing someone on your team and what you're offering someone is hey here I am I'm not here to be your partner. I'm here to be on your team. Yeah, and that's such a unique way to bring this kind of Business acumen the knowledge and experience you have To help out the these female entrepreneurs who are moms just like you It's great because they there's not a lot of that around so so now speaking of business acumen and experience What most of your clients may or may not know about you and certainly community at large doesn't know is you are one of the directors of rebel venture fund We were both part of a student investment group angel investing group at UNLV Where the students looked at the deals and made the decisions on what companies we invested and you were one of the directors Yeah, tell us what you learned as an investor that helps you as a business woman and helps you help your clients So I just learned so much about how to really analyze business I'm able to come into my clients business and the first thing that I do with all of my clients is a strategy session and we'll Audit their business and figure out what's working and what's not working And that is very much a skill that I picked up through the rebel rebel venture fund for sure And I it's allowed me to have a unique perspective that the clients that I have are not used to Having or seeing their business. They are so deep into what they're doing that they they need that outside perspective so That's one factor. The other thing is that I feel like a lot of business owners don't always think of themselves as investors But they are their owners their owners They've invested time and money in their business and I think 100% of the equity 100% of the risk as a business owner Right, so I think sometimes you do have to put on your investor hat and view things from an objective standpoint Well, we have a couple of guests joining us in the Facebook live my friend my good friend Margaret from Colorado is here And my good friend Lisa who I had coffee with the other day and then Glenn thank you for joining us as well If you guys have any questions for Lucy, we've got a little bit of time feel free to type them into the window and we'll get Amassed but so You talked about putting that investor hat on yeah, and using that do you see a common theme across some of these business? That your investor hat tells you I know when I look at businesses I see a couple things, but I wonder if you see common themes You know sometimes I think that The most common thing for my clients everyone's multi-passionate and they just want to do so many different things And so I come in and I'm able to say to do this successfully You need to pick one thing and do it really really well one core competency. Yeah If you're doing too many things too many wearing too many hats It's just creating a lot of stress and it can create misalignment and burnout and your audience can get confused and So I feel like if I was sat listening to a company pitch back in that that room We used to use for the rebel venture fund and they were telling me that they're going to do this and this and this Yeah, I'm gonna think whoa this sounds like they're not clear on what they want They're all over the place and they're not gonna get my money And so I take that standpoint and sort of use that Core companies are very important. So all you business owners out there or prospective business owners one thing think about one thing We got about 30 seconds left. Tell everybody where they can reach you Sure. Um, so my website is Lucy Kentley.com It's under a bit of a revamp at the moment as I refine my brand But the best place to find me is facebook.com forward slash the Lucy Kentley I go live every Friday and share some business wisdom and I'd love for you to join me there Well, and we would love you to join us for the next segment Shea Toya stressing from KMB communication is gonna tell us about her and her partner's business I'm Jason Laduke from Evil Genius Leadership Consultants. We'll be right back all of you guests on Facebook live stick around