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Published on Nov 26, 2010
When Ribena asked us to promote the goodness and British provenance of their blackcurrants, we used our social media expertise to tell the story. Tales from Ribena Farm, an integrated campaign, aimed to bring alive the fact that Ribena Squash really is made from blackcurrants grown on British farms. We used social media to recruit families who won an exclusive trip to a Ribena blackcurrant farm.
We filmed the whole day and developed four short films which have been released across all our social media platforms and within a dedicated hub on Mumsnet. These films are a genuine first for both Ribena and GSK, capturing the essence of the brand in a unique way and putting Mums at the heart of the brand's content.