 Private Property were recently in studio to share the exciting launch of their new app. Today they're back with product designer Mason Ince, who is here to tell us about the exciting details of their new and improved website. Mason, good morning. Hi, good to be here. Welcome to Expresso. It's your first time here. Very first time. Yeah, well listen, for someone that's now looking at your website for the very first time, they can see that there are some cool new features that makes finding their dream home so much simpler and easier and faster. What prompted these changes and what was the idea behind it? Okay, great question. It's weird. I've been answering that question for the last two or three weeks now and I never get tired of the answer because I think it's pretty fun. So basically a lot of soul searching as a team and a department and it's never an easy conversation because you basically have to look at what you've done in the past and how you can improve going forward. So unlike other projects where as an IT team of guys and girls, we think in an incubator, think in a vacuum, this time we actually spoke to real users like yourself. We asked them what they were looking for, how we could improve, how we could get better and that exercise was actually fascinating. It took us down a really exciting path and what we found is something quite core to the South African story and this is something that private property is very passionate about because we want everyone to be able to tell their story, the unique chapter in our country's amazing history and of course home buying, home renting is crucial to that. So what we found is that we're a country of amazingly diverse people. We're the same but we're also different. We're all looking for different things. So with these changes we want to make it really easy for you, for me, for everyone sitting back at home to find the property that matches their exact wants and needs and that's what we had to chat about. That's exciting. So let's chat about some of the changes you guys implemented. Like put me out of my misery. Absolutely. Let's get into some details. So I think it's a bit of a misnomer to think of us as a house hunting website. We're actually more than that. It's actually about matchmaking. So basically our job is to help you find your perfect match. It's like dating for your house. Exactly. It's exactly like that. So if you have really specific requirements for your house, for example, I've seen tons of dogs walking around here. Pet-friendly. I struggle. Exactly. So if you're looking through a whole list of properties and you want us to exclude the homes that aren't pet-friendly, you can do that. If safety is something really important to you, if an apartment with amazing security features is something really crucial to you or your family, that's also sorted and you can look at homes that focus really well on that. And the other cool thing that we've done is you can still filter by bedroom types and price ranges like we always have, but we've included extra features like a swimming pool if you're in Durban, which is fantastic. Yes. And once you've done all of the hard work of telling us what you need exactly, pet-friendly, swimming pool, safety and security, we do this cool thing where we ask you for your email, just an email, no password, nothing fancy, and then we send you all of these homes that apply to your specific search criteria in your email. What are some of the other features that people can get excited about? If you're really satisfied with that whole mash-making journey, we also really care about helping you find a good deal. And this is what tons and tons of users that we spoke to mentioned. So one way of doing that is through our brand new bank sales section. It's fully responsive. That's a fancy word. All that means is that you can view this on every device. You can view this on your desktop, your iPad, your phone, the entire sites like that, by the way. And with bank sales, it's a really good opportunity to find a good deal on a property for your family, for example, or yourself. And from an investment point of view, if you want to look at really good opportunities in the entire national market. And if you're an absolute expert at the property game, like some of us, you can potentially find your second, third or fourth home. That's exciting. So that you can all do under the... It's like a bargain for your home. That's like a really cool bargain finding section. We all love a good bargain, don't we? Yeah, well listen, you're going to get a lot of people excited to shop for property, to look for property, to be specific about what they want and not just have to settle. Mason, thank you so much for joining us this morning. With the new look, Private Property website, finding your dream property has never been easier if you are in the market or are just interested to see what's available. So make sure you visit privateproperty.co.co today.